On the other hand, this is a great example of Edward Bernays working outside the boundaries of his defined role to do exactly what the customer needed. This wasn't a traditionally defined ad campaign or marketing campaign. This was Bernays asking 5000 doctors to agree on something, which makes a press event in and of itself. His biggest manipulation was that the doctors happened to pick up on his proffered example of a good breakfast: bacon and eggs.
And also, "Don't get saucy with me, Bernays!"
- Google [x]Program manager, present
- Google [x]Technical Writer (contract), 2013
- DropboxTechnical Writer, 2009 - 2012
- Textbox MediaFreelance writer and web consultant, 2009 - 2009
- Wired.comAssociate Editor, 2008 - 2009
- Technical Writer, 2002 - 2008
My mission is to explain complex systems and make them accessible to people of all backgrounds.
In my off time, I like to travel, blog, and play music.
- University of California, BerkeleyTechnology and Society, 1996 - 2000
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