Are you implementing effective pay per click (PPC) campaigns? There are a number of technical facets to consider when evaluating the performance of paid search ads, but have you ever taken a look at how you approach your sales pitch as another form of web content?
Having WordPress web design troubles? WordPress has evolved from a widely used publishing tool to a full blown content management system (CMS), and its flexibility in design and coding has made it the platform of choice for many webmasters and online entrepreneurs. If you want to delve into WordPress wed design, here are a few design pointers to keep in mind ...
Nothing stands still in the industry of Internet marketing – especially not search engine optimisation (SEO), which has gone from black hat techniques to HTML tweaking and now quality content and links. So where is SEO heading to now, in the midst of revolutions such as cloud computing, social media, and mobile computing?
For many years, the premise that “content is king” has been said by every man and his dog involved within the world of internet marketing. The problem with this statement is that business owners read this as the cheap space filler of time gone by. In reality, times are changing and fast.
Being a powerful, customizable, and popular blogging platform and content management system (CMS), many small to mid-sized businesses prefer WordPress for their business websites. This is especially true for startup entrepreneurial ventures.
Social media allows us to have direct access to our customers and their feedback. We all know the advantages that these direct communication channels can have for our business: users not only engage with our Facebook, Twitter, and Google+ pages, but also may become advocates for our business by sharing our content with their extended networks.
What mode of marketing are you using for your website? In an online environment, inbound marketing is the most worthwhile investment, but recent developments in social media and online PR might just be able to balance out the playing field.
What is your website content for? This is the bottom-line. Answering this question can lead to performance boosts in organic traffic generation, lead acquisition, conversion, and sales. Furthermore, it can help you manage outsourcing copywriting tasks and content creation, if, as do most small to mid-sized businesses, you require outsourced services.
The guys at Verinote went above and beyond the call of duty to solve a website problem I was having. Highly recommend their services to anyone looking to get online or improve their existing web presence.