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Scott Eastment
Works at Fantasy Sports Sweepstake
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Scott Eastment

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Yahoo paid about the same price for Tumblr, around $1 billion, as Facebook did when it acquired Instagram, and the two had similar numbers of users at the time of acquisition, in the realm of 30 million. But whereas Instagram growth only accelerated after the sale, passing 200 million earlier this [...]
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Scott Eastment

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When it comes to handling consumers’ data, the end result can either go terribly wrong, or result in a significant lift in conversion for your business. It all depends on how you handle the informa…
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Scott Eastment

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Having trouble reaching your target audience on #Facebook  ??
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I am looking into advertising on some mid-level #NFL  and #MLB  blogs in the coming weeks and months and I would like anyone with a blog who is looking for advertising revenue to contact me at scotteastment@outlook.com so that we can discuss working together. Thank you for your time!
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Scott Eastment

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Sports team prices continue to soar, with values placed on the Chicago Cubs, Atlanta Hawks, Brooklyn Nets and even Chivas FC of MLS now all pegged at once unthought-of levels. Each of the teams is either in whole or partly for sale. A 20 percent stake in the Chicago Cubs that’s for sale values
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; "Crazy, crazy, these people are crazy. South By Southwest is crazy. A crazy, crazy conference made crazy, by crazy people." That line still sticks because of the eight crazies. It was yelled across the room by an important sports agent, an uptight, uptight, uptight woman. A tight-lipped, tiger-tongued diva with [...]
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A responsive website design provides the concept of enhancing a website user interface as highly adaptive to all screen sizes for major mobile devices.
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Is your company properly embracing social media as a key marketing channel?
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People
In their circles
137 people
Have them in circles
116 people
Shoestring King's profile photo
Nik Swartz's profile photo
Ben Hall's profile photo
Kayne Noble's profile photo
Mustapha Hmou's profile photo
Dedra Chandler's profile photo
marquis smith's profile photo
Victor Echols's profile photo
suresh chandra's profile photo
Contact Information
Home
Phone
703-217-6089
Email
Address
Arlington, VA
Work
Phone
703-217-6089
Email
Story
Tagline
Head of US Digital marketing for Fantasy Sports. Sport Biz/Marketing MBA grad, die-hard DC sports fan, digital/social media marketing expert, former college baseball player.
Introduction
Head of U.S. Marketing for London-based Fantasy Sport Sweepstakes. 

Analytical & highly creative marketing & sport business MBA graduate with experience in digital & social media marketing; seeking employment with a company in the marketing sector that possesses an innovative & forward-thinking business plan which allows both employee & employer to grow in the digital and social media marketing industry. Rigorously keeps up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools and Web 2.0, and works closely with clients and fellow employees to create innovative, effective campaigns. Skills, qualifications, & experience include:

 

-  Problem-Solver w/ excellent oral & written Communication, presentation, organization and planning skills

- Capable and driven to quickly learn new technologies and continually upgrade current skill set

- Unique sport business knowledge and background which allows for the ability to work across and with various businesses and IT departments within the company.

- Proven leader who is willing to do whatever it takes in order to keep the company on the cutting edge of the industry.

- Search Engine Optimization - Google Analytics Individual Qualification Certified

- Competitive Market Analysis - Search Engine & E-mail Marketing

- Direct & Multi-Channel Marketing - Online Marketing Strategy & Management

- Social Media Marketing & Promotions

- Utilization of Paid Search, PPC, & CPC Campaigns

- Awareness of New Technological Developments 

 - Tracking Conversion Rates, Goals, KPI’s, & ROI’s

Bragging rights
Google Certified Partner, Eagle Scout, Former National Champion Skiier, College Baseball Starting Pitcher for conference champs
Work
Occupation
Head of U.S. Marketing Operations @ Fantasy Sports Sweepstake
Skills
Google Analytics Certified, Conversion Rate Tracking, Multi-channel Marketing, Direct Marketing, Digital Marketing, Sports Marketing, Search Engine Optimization, Search Engine Marketing, Leadership, Problem-Solving, Tech Savvy, Goal-Oriented, Driven, Positive Attitude, Teamwork-Oriented, Microsoft Office, Social Media
Employment
  • Fantasy Sports Sweepstake
    Head of Marketing, 2014 - present
    - Responsible for planning, developing, executing and overseeing marketing and promotion initiatives for the Fantasy Sweepstake brand, including long-term strategy in addition to providing oversight and direction to short-term campaigns. - Responsible for tracking and analyzing all digital marketing and advertising activities, including conversion rates, click-through rates, cost-per-click, key performance indicators, bounce rate, etc. - Assisting in the development of various web platforms used to create the “free to play” competitions, as well as the necessary digital and social media marketing campaigns required to target and reach the company’s target market. - Responsible for producing detailed monthly statements via Google Analytics in order to provide recommendations to top management regarding various short and long-term marketing implementation plans. - Tasked with researching, designing and implementing various marketing and advertising plans in order to increase brand recognition for the company, as well as furthering B2B and B2C relationships. - Organized and analyzed market research/market trend reports regarding key demographics, companies and target markets as a means of identifying key potential consumers/investors. This data was also used to provide other executives with pertinent information regarding the online channels used by each group. - Managing and developing relationships with key internal and external stakeholders while also leading staffing and recruiting tasks. - Personally meeting and negotiating with potential vendors and customer while also developing and implementing consumer research designed to improve the results of our sales promotions.
  • Players View
    Digital/Social Media Marketing Strategist/MLB Writer, 2013 - 2014
    - Developing and implementing various online marketing campaigns that encourage a successful B2C online presence while utilizing various social media analytic programs in order to provide up-to-the-minute reports. - Providing analytic, digital and social media marketing advice on segmentation, branding, macro and micro conversion rates, analytic infrastructures and measurement planning; all as a means of meeting various business objectives and increasing brand awareness. - Continuously improving and implementing new digital and social media marketing strategies in order to analyze and promote personal blogs and articles while creating a more developed and well-rounded online marketing sense via application. - Utilizing a deep knowledge of and experience with social networking sites such as Facebook, Twitter, LinkedIn, Instagram, YouTube, Google+, Tumblr, and Pinterest, as well as software such as Hootsuite, NUVI, Buffer, TweetDeck, ID Interact, Blogger and WordPress in order to maximize online exposure and decipher various web analytics and social media data. - MLB contributing writer providing content on the Washington Nationals (player analysis, saber metrics, free agency, contract talks, etc.), as well as analysis on various sport business topics (sponsorship deals, marketing campaigns, salary cap issues, CBA discussion, etc.).
  • Beyond Sports Network
    Digital Sports Marketing Intern, 2013 - 2014
    Played a key role in BSN’s expansion into various social media channels, as well as helping to grow the overall digital presence of BSN. Accomplished this through vigorous promotion via Facebook, Twitter, Google +, and other social media applications. - Worked alongside BSN executives and writers in order to help establish and develop brand recognition for the company through the use of social media promotion and marketing. - Utilized various social media platforms and numerous digital marketing strategies as a means of expanding the company’s brand name and brand recognition among segmented target markets. - Collaborated with fellow employees and executives in the expansion of the company through the use of various networking platforms while also helping to increase awareness in the sporting world of BSN’s unique vision.
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It has been a distinct pleasure working with Summit Environmental Solutions. They are great people that have a true passion for their work! I would recommend them to anyone who has animal or pest control issues. Their home improvement department is exceptional as well!
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