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Scott Cowley
Works at Arizona State University
Attends Arizona State University
Lives in Phoenix, AZ
5,843 followers|78,084 views
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Scott Cowley

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Honored to be included in this list of experts. Thanks +Lyena Solomon!
My search for "Who should I follow on Twitter" produced 1,220,000,000 results in 0.52 seconds. Clearly, the Internet has a lot of advice on the topic. Ever
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Ice cream truck drivers will be out of a job soon.
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+Tom Doggett​, this is another area where I'm unsure how to save human jobs, without impeding progress for the larger whole . . .
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Who says nobody reads blog comments anymore? 

I got quoted in Fast Company because of a blog comment I made on a post 2 years ago. I guess if you're a publisher, you can always find a blog comment to support the narrative you want to push.
The Mendeley software once rocked the scholarly publishing world. After an acquisition by Elsevier, its founder insists it's still "open."
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Anyone know a fitness app (Android) that uses GPS to automatically end your run and log time/distance when you reach a pre-set destination or return home? It's 2015 and I shouldn't be expected to push buttons.
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Google Tracks. 
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An interview I was privileged to be part of last week.
 
Thoughts from +Scott Cowley on content strategy, digital marketing tools and the academics of modern marketing...
An Interview With Scott Cowley. He's an SEO expert, doctoral candidate in marketing and Chair of the American Marketing Association's special interest group for
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Just found out I'll be teaching Marketing Strategy at ASU next semester.

Any recommendations for course books that would help students learn what they need to about the topic? (It's a capstone undergrad class)
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Congratulations, son!  I recommend two things to make sure you have pat down: 1) Interpersonal Communications and 2) Humanities.  Master these two courses because once they set in, your future employers will gravitate toward you and your students more than you and your students hunting down future employers.  Because I am not into Marketing, it was a problem for me because I was constantly persuaded to work for various Marketing departments when I was not interested in that field.  The reason was because employers witnessed many "miracles" as a result of my background in these two areas.  You and your students too will be Marketing Field's miracle workers as well if you make sure you and your students grasp in great depth these two subjects.  Good luck, son.  I'm rooting for you!
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What's the longest you've ever slept? I did 14 hours yesterday thanks to a combination of sickness, lack of sleep, and manual labor exhaustion from 2 separate neighborhood moves. It was glorious.
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What I would truly consider glorious would be if you were to put together a photo montage (or video) of this story, while singing David Archuleta's "Glorious" in the background (or foreground).
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Scott Cowley

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Some morning inspiration.
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Want to read about the cool things we're doing at +Arizona State University to teach digital marketing strategy? Here's how we're leveraging +BuzzFeed for awesome results!  Big thanks to  +Mark Schaefer for giving it a wider audience.
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Very cool project +Scott Cowley​. Generally taking risks like that is worth the reward...as one of the commenters said, it's hard to imagine analyzing another airline's marketing strategy!
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I gave this presentation a couple of weeks ago to a room of professors trying to learn how to teach digital marketing in business school.

Digital is a tricky topic in higher ed, believe it or not. To many professors, it's just a context, like the auto industry. To some, it's too daunting or time-intensive to tackle all of the tools, platforms, and channels. Some say there's nothing new theoretically so there's no research incentive to invest a lot of time into learning it for the sake of the students.

To be honest, I can see where a lot of them are coming from. All I can say is that I'm glad to be young, experienced, and largely free of these hang-ups. We're doing some awesome, innovative things at ASU right now.
Presentation given to marketing faculty at the AMA Winter Educators Conference in San Antonio (2/12/2015). The presentation focuses on how to create formative digital marketing course experiences using experiential projects: content marketing, ad design, blogging for BuzzFeed, etc. The presentation also includes tools and resources to simplify these projects for university students. Scott Cowley teaches digital marketing strategy at Arizona State...
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Graduating and need an upgrade? Toyota wants to help you out. https://www.graduatetofun.com/ #gradtofun  
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As a technologist and marketer, this sounds incredible. As a consumer, this sounds horribly scary.
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
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Have him in circles
5,843 people
Ruma Akther's profile photo
clifford swayze's profile photo
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jenny Huong's profile photo
BlueGlass's profile photo
Flivio D'Andrea's profile photo
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Work
Occupation
Marketing PhD Student, SEO Consultant, Social Media Geek, & Blogger
Employment
  • Arizona State University
    Marketing Strategy Instructor, 2012 - present
  • ZAGG
    Head of SEO, 2011 - 2012
  • SEO.com
    SEO Manager, 2009 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Phoenix, AZ
Previously
Salt Lake City, Ut - Rome, Italy - Florence, Italy - Naples, Italy - Cagliari, Sardegna
Story
Tagline
Marketing Strategy Instructor at ASU, PhD Student, SEO & Social Media Geek
Introduction
Education
  • Arizona State University
    Marketing (PhD), present
  • Brigham Young University
    Marketing
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Gender
Male
As a current resident, our experience living here for a couple of years has been mixed. Pros: The property and surrounding neighborhood feels safe and quiet compared to some other areas of Mesa. We love the Dobson Ranch area and the location of these apartments is great. We love living right next to a grocery store with reasonable prices and within walking distance of the DR Library. The apartments themselves are generally nice and in good condition and I like the floor layouts. Maintenance staff (Dennis and Vinnie) are incredibly easy to work with and friendly. I see them out at all hours and they know how to get things done. They work hard and deserve to be compensated well. Plus, you can ask for things and they might actually be able to deliver. We got a central kitchen light and a new closet mirror this way. Haven't had any insect problems. I don't know if that's common, but I'm happy about this non-issue. Cons Management seems disorganized and makes decisions that I think are sub-optimal and sometimes just bad. The office is closed a quarter of the time I go by during office hours. They just decided to close completely on Saturdays. This is compounded by the fact that there is NO outgoing mailbox on the property. None anywhere. At some point there was an issue with mail being intercepted, so they now require you to bring mail into the office and hand it to someone. In theory, this might sound reasonable. In practice, it is a huge inconvenience and fueled by paranoia. The other related issue is that the office must be open if you want to use the fitness facilities. Most of the time it's not--especially when you might want to exercise during non-business hours. It really doesn't matter because while the website calls this a "State of the Art Fitness Center," nobody uses it because the couple of machines there are garbage. The elliptical and weight machines feel dangerous for how low quality they are. For the past 18 months or so, management has hyped up renovating an old laundry room on the facility to be a self-entry fitness center with new equipment. I asked today and was told that the plan has been scrapped and they're going to add an off-hours entrance to the existing "fitness center." I'd give that another 2 years and guess that they don't upgrade any equipment. We've had to call maintenance for much more than I've ever had to worry about in other places we've lived: dishwasher, blinds, kitchen disposal that leaked into our downstairs neighbor's place, bathroom drywall, ventilation leaks, balcony holes, door jambs, and multiple air conditioning failures in peak summer (they'll bring you a portable unit if they can't get it fixed right away--not ideal). For a while it was a major inconvenience. I'm just happy the maintenance staff is great, but I wish I didn't need them so often. Not exactly kid-friendly. Small patches of grass and a pool are about all you have to look forward to. So overall, it's been mixed. I'm happy we moved here, but there have been issues that I wouldn't have expected based on other apartment experiences.
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Public - 2 months ago
reviewed 2 months ago
The guys at Crawfords seem to take a real relationship-focused approach to service. I was surprised by how personable they were and how they went out of their way to communicate their diagnosis of my car issue and the overall health of the car. I feel like I was treated very fairly on pricing, and it was great to be able to come in and have the car looked at immediately. I'm really looking forward to going to one of their free car classes they have at the library.
Public - 5 months ago
reviewed 5 months ago
We've lived at The Falls for 2 years and aside from the pretentious name, everything about the place has been fantastic and we couldn't be happier. Friends of ours are moving into the complex at our recommendation next month. We've always tried to be low-maintenance tenants and management has always been extremely nice and responsive to any service requests we've had. It feels like management is constantly looking for ways to improve the grounds since we've been here (resurfacing the tennis court, laying new carpet on stairs and hallways, trimming trees, repairing parking covers, keeping the pool well-maintained, etc). The grounds are very quiet and feel safe. There's even a paved alley connecting the Falls with nice, walkable residential neighborhoods behind the complex that we use constantly. The residences are pretty quiet. The insulation between adjacent apartments kept out nearly all noise, even when we had neighbors with a newborn. We had more sound issues with downstairs neighbors with loud music and late parties though. I definitely recommend trying to get into a 3rd floor apartment - probably a little safer, quieter, and more spacious feeling with the vaulted ceilings. I've loved the exercise room--plenty of nice equipment and it's rare to see more than 1-2 people there at a time. Racquetball & basketball courts are also almost never in use. All-in-all, no complaints. It's a great place. You'll just have to weigh it against the price they're charging, which can fluctuate (and has increased a bit each year we've been here).
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Public - 2 years ago
reviewed 2 years ago
4 reviews
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We were in town on vacation and came to Concho's purely on account of the online reviews and were not disappointed. I couldn't tell if the place was a bar or family-friendly from the outside, but it was just fine for our family (although I wish I would have noticed the nice, misted patio out back and eaten there). We had a delicious meal, reasonably priced, with excellent, warm service from the owner. The chips and salsa were amazing! We would definitely return the next time we're in the area.
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Food: ExcellentDecor: Very GoodService: Excellent
Public - a year ago
reviewed a year ago