This is what I would call a brilliant idea. This is a fitted sheet, and halfway along each edge, there's a tag that either says "SIDE" or "TOP OR BOTTOM." Given that without fail, whenever you put a sheet on a bed, you end up putting it on the wrong way first, this makes me ask two questions:
(1) Why the hell doesn't every fitted sheet do this?
(2) Would these guys be interested in manufacturing some USB connectors, while they're at it?