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Scott Albro
Works at TOPO
Attended Duke University
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Scott Albro

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In many markets, the sales organization has a huge impact on the what the buyer experiences. Despite this, the vast majority of sales teams spend no time thinking about how to design and deliver a great buying experience. It’s unfortunate because companies that deliver a great experience to the buyer grow 2X as fast as […]
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Scott Albro

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12 habits that lead to highly successful marketing careers http://blog.topohq.com/marketing-careers-12-point-checklist/
At TOPO, we work with some of the world’s best marketers. Over the years, we’ve recognized a number of shared habits and traits that these marketers possess. One of the most common traits that successful marketers exhibit is that they’ve given real thought to their marketing careers. While a marketing career can last 40 years [...]
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Scott Albro

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Understanding the customer experience is one of today’s hottest topics and for good reason. Companies that become truly customer-centric (given that we focus on sales and marketing, we prefer the phrase buyer-centric) tend to outperform their peers on a number of fronts, including faster revenue growth, higher conversion rates, shorter buying cycles, and lower churn. [...]
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You really should do things that don't scale - especially with your customers http://blog.topohq.com/do-things-that-dont-scale-with-your-customers/
Paul Graham of Y Combinator has written an excellent post called Do Things that Don’t Scale. I think it’s one of the most important posts of the year. The gist of the post is: Actually startups take off because the founders make them take off. There may be a handful that just grew by themselves, [...]
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My latest post on some crazy, effective engagement techniques developed by the FBI
 
10 tips developed by the FBI's counterintelligence team that will forever change how sales and marketing engages customers http://blog.topohq.com/customer-engagement-how-marketing-and-sales-can-use-psychology-to-drive-engagement/
One of the most profound changes sales and marketing in recent years is the idea that companies should focus on engaging customers more than selling products. A big part of the engagement movement involves using various communication techniques to create a meaningful relationship where the customer values you and your company, independent of what you’re [...]
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Scott Albro

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Champion + content = champion content
Content selling is the practice of leveraging content to support sales as they facilitate the buyer’s progression through their buying process. Sales is trained to understand who the buyer is, where they are in the process, and what they need. Once they understand those factors, they use content, along with some strategically designed sales plays, […]
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hi dad its Gemma I like your post!
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The 4 psychological reasons sales can't understand the buyer
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The Funnelholic goes bananas and writes a 10 page missive on the new wave of sales tools sweeping the market
 
Craig Rosenberg dives head first into the sales technology abyss http://blog.topohq.com/sales-productivity-the-sales-persons-guide-to-sales-technology/
The sales technology market is growing at breakneck pace. At last years Sales 2.0 conference, it was estimated that there are over 2000 Sales 2.0 solutions on the market. If you don’t believe those estimates, then look at the number of sales solutions listed on the Salesforce.com AppExchange. I counted 746 applications as of August [...]
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Marketers spend $33B a year on market research. It’s a huge number that’s driven by marketing’s never-ending quest to understand what the customer really wants. It goes without saying that companies that understand and deliver exactly what the customer wants across product development, marketing, sales, and customer service have a distinct advantage. Marketers have always [...]
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Content marketing's dirty little secret? It's really hard. Here are 15 plays and a really simple process that can help. http://blog.topohq.com/content-marketing-process-the-process-and-plays-required-to-scale-content-marketing/
Everyone’s a publisher now. It’s one of the most common refrains you’ll hear in the world of content marketing. And it’s true. A couple of years ago, one of the bosses of content marketing, Joe Chernov, told me, “We all have the means to be a publisher now. There’s been a massive disintermediation between somebody [...]
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My latest post on Pop Up Power
 
They're back... the return of pop ups and what it means for marketers http://blog.topohq.com/pop-up-power-conversions-user-experience-and-the-return-of-pop-ups/
Pop ups are making a comeback. That's somewhat surprising news given that the pop up had been relegated to the underbelly of the internet after a run as one of the internet's more dominant forms of advertising. The pop up peak came a little over ten years ago when the number of pop ups served ...
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People
In his circles
82 people
Have him in circles
65 people
Dan Stalker's profile photo
Atri Chatterjee's profile photo
Owen Linderholm's profile photo
Mike Damphousse's profile photo
Brian Phelpz's profile photo
Andrew Reimer's profile photo
Chris Povio's profile photo
John Hurley's profile photo
Tristan Gonzales's profile photo
Work
Occupation
Founder, CEO
Skills
marketing, sales, startups, product development
Employment
  • TOPO
    Founder, CEO, present
    TOPO is a research, advisory, and consulting firm that believes in a really simple, but powerful idea – that all revenue can be distilled down to a series of conversions. So far, we’ve identified and mapped thousands of conversions. These conversions exist across the hundreds of different sales and marketing programs that companies now employ. By understanding and optimizing these conversion points, we’re helping our clients build “revenue machines” that are scalable, controllable, and predictable.
  • Brightside
    Founder, 2013
    Brightside is a little side project that provides people with the inside scoop on various careers. To see Brightside in action, check out https://brightsideu.com/marketing-jobs-ebook.
Basic Information
Gender
Male
Story
Tagline
Founder and CEO of TOPO
Introduction
TOPO is a research, advisory, and consulting firm that believes in a really simple, but powerful idea – that all revenue can be distilled down to a series of conversions. By connecting everything we do back to this core idea, we help sales and marketing organizations exceed their revenue targets.
Education
  • Duke University
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