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Scot McKee
102 followers -
Brand Strategy Legend, MD Brand/Digital Agency Birddog, Author 'Creative B2B Branding (no, really)', Columnist B2B Marketing, Social/Mobile Advocate & Rock God.
Brand Strategy Legend, MD Brand/Digital Agency Birddog, Author 'Creative B2B Branding (no, really)', Columnist B2B Marketing, Social/Mobile Advocate & Rock God.

102 followers
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Scot's posts

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Corporate structures of museum-grade B2B tedium have been built - here: http://is.gd/ViewBlog #b2b #brand

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#B2B Twitter for #beginners - Find out why you should identify thought leader, influencer, customer and prospect Twitter accounts and follow them with your brand account. http://bit.ly/twitterB2B #socialmediatips
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What's the difference between what you make and what you sell? You should know the answer.
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Conservative sucks!
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B2B brands are...vanilla, at best.
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We are irrational. Your audience is irrational.
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Keep it short. Keep it simple.
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