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Scot McKee
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Brand Strategy Legend, MD Brand/Digital Agency Birddog, Author 'Creative B2B Branding (no, really)', Columnist B2B Marketing, Social/Mobile Advocate & Rock God.
Brand Strategy Legend, MD Brand/Digital Agency Birddog, Author 'Creative B2B Branding (no, really)', Columnist B2B Marketing, Social/Mobile Advocate & Rock God.

107 followers
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“I’m experiencing pressure from The Board about our level of expenditure…” http://bit.ly/2GUj9k8 #b2b #marketing #b2bmarketing #brand #branding
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Their brand positioning is price based. Not exclusively, but primarily. http://bit.ly/2EjHTAE #b2b #marketing
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Hi Scot, thanks again for your interest in Google Cloud Platform. I’m reaching out… http://bit.ly/2GXvvrs #b2b #marketing #brand
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Our site’s optimised for mobile. But not at the expense of our current B2B visitors. http://bit.ly/2EhqcBI #b2b #marketing #brand
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It’s possible for a brand name to be worth more than the assets in a business. But is it achievable? http://bit.ly/2EhYEMg #b2b #marketing #b2bmarketing #brand #branding
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I caved, filled in my email address and waited… http://bit.ly/2GQTIja #b2b #marketing #brand
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Measuring brand value requires foresight. Some have it. But in B2B marketing, not many. http://bit.ly/2UZdwF2 #b2b #marketing #b2bmarketing #brand #branding
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“Everyone’s been competing on price and it’s currently a race to the bottom…” http://bit.ly/2USTvQg #b2b #marketing #brand
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Honoured to be invited to doughnut day; honoured to unblock the coffee machine; honoured to see Steve in the car park. Bollocks. http://bit.ly/2tjZ2Uw #b2b #marketing #brand
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