Profile

Cover photo
Verified name
Scoop.it
179,849 followers|4,897,116 views
AboutPostsPhotosYouTube

Stream

Scoop.it

Shared publicly  - 
 
Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a substantial amount of content on how to do content right. Since we launched the Scoop.it content marketing ROI grader last fall, we've analyzed the best practices of more than 1,000 SMBs. Find out what we learned.
http://blog.scoop.it/2016/02/01/content-marketing-best-practices-for-smb/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
3
Add a comment...

Scoop.it

Shared publicly  - 
 
It's getting harder and harder to increase Facebook reach without paying Facebook for visibility. The idyllic days when you could build a following and engagement on social networks through the shear strength of your community management skills seem like a fading memory.
http://blog.scoop.it/2015/07/21/increase-facebook-reach-without-paying-for-advertising/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
4
Coach G Moore's profile photo
 
Just Close your Facebook Account duh 
Add a comment...

Scoop.it

Shared publicly  - 
 
56% of marketers today don't have clarity on their content marketing success. While producing and promoting your content is important, measuring the effectiveness of your content efforts is vital for understanding and improving performance. Learn how to analyze your content to generate maximum content marketing ROI in the fifth phase of the content marketing lifecycle.
http://blog.scoop.it/2016/05/23/how-to-analyze-your-content-to-generate-maximum-content-marketing-roi/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
3
1
Add a comment...

Scoop.it

Shared publicly  - 
 
Here is how you can reformat one piece of content into an entire marketing campaign using the repurposing strategy, which fulfills the promise of less content/same results.
http://blog.scoop.it/2016/01/05/reformat-one-piece-of-content-entire-marketing-campaign/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
5
Add a comment...

Scoop.it

Shared publicly  - 
 
Guest posting is a powerful strategy for digital marketers who know how to use it. When leveraged correctly, it's a highly effective and valuable tactic for generating traffic and inbound links. But it can be hard to know where to begin. Learn how to harness the power of the guest post to make the most of your blog.
http://blog.scoop.it/2016/05/19/how-to-harness-the-power-of-guest-posts-to-maximize-the-impact-of-your-blog/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
2
Add a comment...

Scoop.it

Shared publicly  - 
 
Is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month through a white paper or eBook?
http://blog.scoop.it/2015/04/21/content-marketing-roi-do-ebooks-and-white-papers-generate-more-leads-than-blogs-a-data-driven-answer/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
3
1
Add a comment...

Scoop.it

Shared publicly  - 
 
One of the best ways to ensure the success of a content marketing strategy is to get lots of links and social shares. But it doesn't happen automatically. There are several distinct measures you can take to earn more inbound authority. Here are 7 easy ways to generate more links and shares for your content.
http://blog.scoop.it/2016/05/18/7-easy-ways-to-earn-more-links-and-shares-for-your-content/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
3
Add a comment...

Communities

Scoop.it

Shared publicly  - 
 
Over the past 5 years, content marketing has changed from being an opportunity to becoming an obligation for businesses. But most marketers are failing at it. After surveying over 300 marketers, we've put together a vision for how technology will shape the future of content marketing.
http://blog.scoop.it/2016/05/25/next-5-years-technology-will-shape-future-content-marketing/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
3
Add a comment...

Scoop.it

Shared publicly  - 
 
As marketers, we’re always looking for new ways to improve our content, and using video allows us to do just that. Learn how to create powerful, effective videos for each phase of the content marketing lifecycle in our upcoming webinar on 6/2 with our friends over at Wistia.
http://blog.scoop.it/2016/05/24/use-video-optimize-content-marketing-lifecycle-webinar-wistia-scoop/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
3
Add a comment...

Scoop.it

Shared publicly  - 
 
Here are 8 ways to get fired in 2016 as a content marketer. As a team of marketers ourselves, we've done each and every one of these mistakes ourselves in the past...
http://blog.scoop.it/2015/12/14/content-marketers-8-ways-to-get-fired-in-2016/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
3
Add a comment...

Scoop.it

Shared publicly  - 
 
If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts. Here are 7 attributes of highly effective curated posts to help you succeed.
http://blog.scoop.it/2015/03/24/the-7-attributes-of-highly-effective-curated-posts/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
6
4
Add a comment...

Scoop.it

Shared publicly  - 
 
Pushing your content marketing program into the top 10% is possible. This exercise called persona mapping requires that you put time into understanding your customers’ roles.
http://blog.scoop.it/2015/08/11/persona-mapping-can-improve-your-content-marketing-strategy/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
2
Add a comment...
People
Have them in circles
179,849 people
ottavio ciani's profile photo
Enrico Flaccovio's profile photo
Bonnie D. Phelan's profile photo
ottavio assante di cupillo's profile photo
Allyson Kaylynn's profile photo
Santo  La Rosa's profile photo
Sara Di Tora's profile photo
Luigi Montefiore's profile photo
Chooseyourstyle chooseyourstyle's profile photo
Communities
Links
Story
Tagline
Shine on the Web
Introduction

We built Scoop.it to help the marketers, the consultants, and the entrepreneurs increase their visibility online. Scoop.it enables professionals to share important ideas with the right audiences giving them an opportunity to create and maintain a meaningful Web presence, a crucial component to the success of their business and career.

Contact Information
Contact info
Email