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The copywriter is the chief conversion officer. Want the best copywriting principles? Make your writing overcome the following 7 causes of discomfort
http://blog.scoop.it/2015/09/03/7-copywriting-principles-that-will-skyrocket-conversion/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?
http://blog.scoop.it/2015/07/30/does-ethical-content-curation-exist-a-data-driven-answer/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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If you want to improve SEO you have to create high value content. On a regular basis. That eBook goes even further: we show you how content curation can help you in that marathon effort. And we give you 15 practical tips on how you can leverage content curation in your marketing mix in order to improve SEO, increase traffic and generate more leads.
http://blog.scoop.it/2015/06/16/how-to-improve-seo-with-content-curation/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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To all the marketers in San Francisco: If you're in SF tonight and would like to discuss marketing best practices wit your peers over food and drinks, then come to our happy hour tonight in our office downtown SF!
http://blog.scoop.it/2015/08/21/content-marketing-happy-hour-august-27th-in-san-francisco/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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1. Why people aren't reading your content? Because they can’t find your content.
2. Your topic isn’t valuable.
3. Your headline isn’t convincing.
...
http://blog.scoop.it/2015/08/27/7-reasons-why-people-arent-reading-your-content-and-what-to-do-about-it/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Here are the 8 steps (+5 bonus) I follow to write good blog posts for my audience and SEO, and make sure they perform! Hope you like it!
http://blog.scoop.it/2015/08/03/write-good-blog-posts-for-seo-audience/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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You have 758x more chances of closing an inbound lead (that came to you) than an outbound lead. Want to know hot to generate leads with content marketing?
http://blog.scoop.it/2015/09/02/how-to-generate-leads-with-content-marketing/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Here are the 8 steps (+5 bonus) I follow to write good blog posts for my audience and SEO, and make sure they perform! Hope you like it!
http://blog.scoop.it/2015/08/03/write-good-blog-posts-for-seo-audience/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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We built Scoop.it to help the marketers, the consultants, and the entrepreneurs increase their visibility online. Scoop.it enables professionals to share important ideas with the right audiences giving them an opportunity to create and maintain a meaningful Web presence, a crucial component to the success of their business and career.

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