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Social Media engagement does not only happen on the social network itself. Ask yourself the question: what’s better for you? That someone likes one of your picture on Facebook or that she subscribes to your blog’s newsletter?
http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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When your segment has many big actors with content marketing teams dedicated to maintaining an efficient blog, it can be challenging to try and compete with them. So it's important to understand what matters in terms of content quantity and quality.
http://blog.scoop.it/2015/06/25/publish-good-content-on-blog-quantity-matters/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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When your segment has many big actors with content marketing teams dedicated to maintaining an efficient blog, it can be challenging to try and compete with them. So it's important to understand what matters in terms of content quantity and quality.
http://blog.scoop.it/2015/06/25/publish-good-content-on-blog-quantity-matters/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Social sharing and psychology are linked: if you want to get more shares from your content, it helps to take a look at the psychological drivers behind why content gets shared. They go beyond tricks like including an image, choosing the right time to share, and crafting a click-worthy headline.
http://blog.scoop.it/2015/06/23/social-sharing-and-psychology-7-levers-you-should-push-if-you-want-more-shares/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Simple rules doesn't mean simple to execute. But at least the objectives are clear: blog consistently and the rest will follow.
http://blog.scoop.it/2015/06/02/a-simple-seo-guide-in-2015-infographic/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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The rise of big content is one of Gartner's top 5 emerging trends in digital marketing: "content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.” 3 areas to help you adapt your content marketing to the rise of big content.
http://blog.scoop.it/2015/05/19/how-to-adapt-your-content-marketing-to-the-rise-of-big-content/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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The nofollow tag has accomplished the opposite of what it was set out to do a decade ago. Let's see why you don't have to use nofollow in your content.
http://blog.scoop.it/2015/06/30/nofollow-in-your-content-a-history-why-you-dont/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Improve SEO by not doing SEO. Content is the new Search Engine Optimization. Get 15 practical tips on how you can leverage content curation in your marketing mix in order to improve SEO, increase traffic and generate more leads.
http://blog.scoop.it/2015/06/16/how-to-improve-seo-with-content-curation/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Improve seo by not doing seo! #SEO #content
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Today, we're glad to give you a tour of the new Scoop.it App for iPhone that, according to MarketingHits founder Brian Yanish who was among the firsts to spot it on the App store, is "making it easier than ever to curate".
http://blog.scoop.it/2015/06/22/mobile-content-curation-save-even-more-time-publishing-content-with-the-new-scoop-it-iphone-app/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Is your marketing lean?

Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing.
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We built Scoop.it to help the marketers, the consultants, and the entrepreneurs increase their visibility online. Scoop.it enables professionals to share important ideas with the right audiences giving them an opportunity to create and maintain a meaningful Web presence, a crucial component to the success of their business and career.

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