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How can you implement an employee advocacy program that ensures that your employees not only participate, but benefit from it? We've got the answer. Learn how to build a successful social media advocacy program that helps your employees and boosts your content marketing results.
http://blog.scoop.it/2016/07/25/sharing-caring-implement-successful-social-media-advocacy-program/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Are you struggling to understand whether your content is performing? If you're like many marketers, you may be focusing on the wrong metrics. Here's how to better track and interpret metrics that matter to improve your content marketing results.
http://blog.scoop.it/2016/07/21/content-performance-is-more-than-clicks-and-shares-track-metrics-that-matter/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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5 years from now, what will content marketing look like? We recently surveyed over 300 marketers and spoke with content marketing experts and influencers to better understand this question. The results helped us to form the following vision for the content marketer of the future. 
5 years ago, as content marketing started to become a trend, I was trying to imagine what it would mean for businesses to thrive in a world where visibility was driven by content. I was asking SMB...
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Should content marketers fight artificial intelligence or embrace it? Rather than viewing it as a threat, why not look at it as an opportunity? Here are several ways to leverage the benefits of artificial intelligence to make you better at content marketing today.
http://blog.scoop.it/?p=13855&preview_id=13855&utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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When you have detailed data from your audience, you can create content that gets attention. But gathering information about them can be challenging. Find out how to save time and effort with these essential customer survey tools to help you get the statistical data you need to create better content for your audience.
http://blog.scoop.it/2016/07/14/how-to-use-data-to-create-better-content-for-your-audience-5-essential-survey-tools/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Social sharing and psychology are linked: if you want to get more shares from your content, it helps to take a look at the psychological drivers behind why content gets shared. They go beyond tricks like including an image, choosing the right time to share, and crafting a click-worthy headline.
http://blog.scoop.it/2015/06/23/social-sharing-and-psychology-7-levers-you-should-push-if-you-want-more-shares/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Are you struggling with Google Analytics? You've come to the right place. Learn from marketing expert Andy Crestodina in this complete guide how to get the most value out of your Google Analytics for better content marketing results.
https://www.orbitmedia.com/blog/content-marketers-guide-to-google-analytics/?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it
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What's the secret to constructing a successful link building campaign? We'll give you a hint: content. But it can be hard to know what types of content to focus on. Here are 5 ideal content formats you should consider.
http://blog.scoop.it/2016/07/20/how-to-construct-an-effective-link-building-campaign-5-content-formats/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Are you struggling to get better results from the content you've worked so hard to create? If you're like most marketers, you may be falling victim to one of the biggest content marketing misconceptions that exists today: which is that creating engaging content is enough to succeed with content marketing. Find out why this is a dangerous (and false) assumption and how you can avoid making it for better results.
http://www.business2community.com/brandviews/scoop-it/creating-engaging-content-enough-succeed-content-marketing-heres-not-01597675?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it
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Are you looking for ways to keep people on your site? If you want to maximize your brand exposure to new visitors and increase the likelihood of visitors eventually becoming customers, you need to optimize your content to keep people on your site for a longer period of time. Here's how.
http://blog.scoop.it/2015/09/10/7-ways-content-marketing-keeps-people-on-your-website/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Looking for ways to amplify the results of your content marketing?Technology can help. And when used strategically, technology can help you work not just more efficiently, but also work smarter to generate more from your content investments. Learn how smart content marketing technology can help you work smarter, not just faster, to be more successful.
http://contentmarketinginstitute.com/2016/07/technology-smarter-content/?utm_medium=social&utm_source=googleplus&utm_campaign=scoop.it
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We built Scoop.it to help the marketers, the consultants, and the entrepreneurs increase their visibility online. Scoop.it enables professionals to share important ideas with the right audiences giving them an opportunity to create and maintain a meaningful Web presence, a crucial component to the success of their business and career.

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