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In order to succeed, marketers need to effectively manage all steps of the content marketing lifecycle. In this complete guide, you'll learn how to optimize the entire content marketing lifecycle for success.
http://blog.scoop.it/2016/03/09/the-complete-guide-to-optimizing-the-content-marketing-lifecycle/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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While content marketing is a powerful opportunity to build loyal relationships with your readers, it requires a lot of time and energy to do successfully. Content creation is particularly challenging, and is still very much a manual job. But with the right tools, you can help improve your content production process and start creating better content more consistently.
http://blog.scoop.it/2016/05/02/10-of-the-best-tools-you-need-to-produce-better-content/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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As content marketing matures, you know why you need content marketing software. How much does content marketing software cost? We’ve done the research to help you choose.
http://blog.scoop.it/2015/12/09/how-much-does-content-marketing-software-cost/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Is content marketing for established companies only? 500 Startups' Susan Su says no and articulates how to embrace it from an early stage.
http://www.scoop.it/t/content-marketing-social-media-seo/p/4063211653/2016/04/28/why-and-how-startups-should-leverage-content-marketing?utm_medium=social&utm_source=googleplus
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Repurposing is a key component of lean content marketing, and an essential strategy you can use to get more out of your content marketing efforts. Learn how to kick things into hyperdrive with these 11 best practices from content marketing expert Megan Marrs.
http://blog.scoop.it/2015/03/11/5-top-marketing-experts-15-ideas-and-2-roi-analysis-on-repurposing-content/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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We are proud to be recognized as a leader in content marketing software in GetApp's Q2 2016 ranking of the t​op 25 content marketing solutions in the space. Special thanks to our users for their awesome reviews!
http://blog.scoop.it/2016/05/03/scoop-it-ranked-in-top-3-content-marketing-solutions-by-getapp/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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You have 758x more chances of closing an inbound lead (that came to you) than an outbound lead. Want to know how to generate leads with content marketing? Learn key tips and techniques for how to succeed in this data-packed eBook.
http://blog.scoop.it/2015/09/02/how-to-generate-leads-with-content-marketing/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Pushing your content marketing program into the top 10% is possible if you are willing to put in the work of truly understanding your audience. Persona mapping is a great exercise for helping you to gain a deeper understanding of your customers’ roles, the challenges and initiatives they face, how they make purchase decisions, and where they turn for advice and conversation. Learn 4 essential components of an effective persona mapping process to dramatically improve your content marketing.
http://blog.scoop.it/2015/08/11/persona-mapping-can-improve-your-content-marketing-strategy/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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While content curation is now widely embraced as a social media practice, there are still untapped opportunities for content marketers to use third-party content and build their audience.
http://www.scoop.it/t/web-content-digital-curation/p/4063198763/2016/04/29/how-to-wow-your-readers-with-content-curation?utm_medium=social&utm_source=googleplus
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Content production remains the #1 challenge for most marketers when starting out with content marketing. While extremely important, creating content is just one of the phases of the content marketing lifecycle, which requires optimization at every stage in order to be successful. Producing great content for your blog can be challenging, but it’s not impossible when you know how to do it correctly.
http://blog.scoop.it/2016/04/28/producing-content-for-your-blog/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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Wouldn't it be great if there was an exact formula for creating successful blog posts? We've got some tips for coming close. Learn 8 steps (plus 5 bonus steps!) to creating awesome, SEO-proofed blog posts for your audience.
http://blog.scoop.it/2015/08/03/write-good-blog-posts-for-seo-audience/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003
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We built Scoop.it to help the marketers, the consultants, and the entrepreneurs increase their visibility online. Scoop.it enables professionals to share important ideas with the right audiences giving them an opportunity to create and maintain a meaningful Web presence, a crucial component to the success of their business and career.

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