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Why Silicon Valley doesn't launch platforms: from one of the people who launched the iPhone

+Andy Grignon  was one of the 10 people who built the original iPhone and then went on to run software at Palm. He's been a platform builder for a while, built Dashboard on MacOSX, then iPhone, then WebOS at Palm. 

Today he's giving a sneak peak at Eightly http://www.eightly.com on stage at LeWeb (at 6:45 a.m. Pacific Time or 3:45 p.m. Paris time) and here I talk with him on audio (listen below). It's a new platform for the contextual age. Watch it live at http://live.leweb.co .
This morning I watched Steve Jobs launch the iPhone and not a word about the platform the iPhone represented -- remember, back then it didn't have an app store and no one knew that there would be more than a million apps that would be built on top.

Here I talk with Andy about that time and about his new company and the challenges of explaining why people need a new platform.

Eightly will come next year and you can sign up to hear more at http://www.eightly.com See you on stage at LeWeb in a couple of hours.
scobleizer
Why Even Steve Jobs Didn't Launch Platforms.
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19 comments
 
Somehow the stay in touch button takes you to quakelabs and nothing happens... I expected it to ask for email to be reminded when it comes out of stealth mode 
 
+Daniël Crompton yes, but that wasn't launched by Steve Jobs when he launched the iPhone. It was really forced on him after everyone figured out the platform underneath.
 
Instagram, Vine, Pinterest.... any site that allows users to interact with other users (or with other systems) is a platform. So I disagree with his premise, +Robert Scoble. Silicon Valley launches tons of platforms.
 
+Marc Belley of course you are right. But those never say "we're launching a platform." Why? Because what do you do with a platform? The iPhone and Android are big platforms. But how do you explain to people why you want a new platform? You don't. So Steve Jobs launched the iPhone by saying "it's a phone and an iPod together."
 
Makes sense, because Apple understands marketing very well. I'm eager to see what Eightly is, because it sounds like it might be the start of a solution to the information-overload the Internet has created. But yeah, marketing wise platform for the contextual age doesn't say much. 
 
That is by design. It is better to show it.
 
Really liked this interview, made me miss the energy and enthusiasm of startup life. Hm...
 
He launched Ping as a social platform. And of course he launched both OSX and iOS. It's a nice try at a dramatic statement to get me to listen to the talk, but I'll wait until someone else tells me about Eightly rather than listen to a long dramatic talk. 
 
Sorry Scoble, I may not be the target audience - but 24 minutes is far too long. Whatever happened to the executive summary?
 
+Kirk Broadhurst Yup. Still haven't worked out how to skim read and listen to music at the same time as watching/listening to videos and podcasts. Text Rules! TL;DV! TL;DL!
 
Kirk the actual demo of Eightly is the last 10 minutes or so of the LeWeb video.
 
+Robert Scoble when I watch the demo of the product at the end of the video I see some very cool modular software, but I don't see what it would be used for or what problem or solves. I think it'd be good for doing tech demos but that's an incredibly niche area.
 
Unfortunately the camera didn't display the screen during the middle and most interesting of the Rightly demo. Is this demo getting a lot of hits and/or considering a cleaner demo movie for marketing?
 
Yes we will definitely do a better video of Eightly.
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