Facebook just announced a new following model. Now you can follow me at http://facebook.com/robertscoble (or you will be able to get there shortly).

Mashable's +Ben Parr has the details. This is HUGE shift for Facebook.


So does Next Web: http://thenextweb.com/facebook/2011/09/14/facebook-unveils-3-feature-plan-to-eliminate-your-desire-for-any-other-social-network/

Like I said, Google and Facebook are in a war over our identities. Who loses?

Every other social company.

Who wins? We do.

What do you think?

I'm so over the top about these new features you can't even imagine. My REAL social graph is on Facebook, not on Twitter or Google+.

+Vic Gundotra your turn, when are you going to ship something major? i.e., when are we gonna get content discovery? People discovery? Search/filtering/noise controls? A better notification stream?

Facebook is bringing a lot more in two weeks at its F8 conference too.

I love this fight. Makes the industry entertaining again.

More discussion on Techmeme: http://www.techmeme.com/110914/p28#a110914p28

The full Facebook blog on these changes are here: https://blog.facebook.com/blog.php?post=10150280039742131

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