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The streaming era is upon us.

By the way, tonight I might be on NBC Evening News talking about +Pinterest. It's interesting to note just how media continues to be disrupted and changed by this stuff.
"In a reversal from 2008, NBC now says it will stream all of the Olympic games online.

In a move that’s both great for the Web and fans of the Olympics, NBC has launched its official 2012 London Olympics Web site, and the network claims it will live stream all 32 sports at the games this summer. More than that, however, it also plans to provide video archives for every major event.

“Whatever is on schedule that day, if cameras are on it, we’ll stream it,” Rick Cordella, vice president and general manager of NBC Sports Digital Media, told the New York Times. “The hot topic is always, ‘Why don’t you show all your sports live?’ We wanted to take care of that… The vast majority of events will be archived immediately.”"
Read 'NBC plans to live-stream every event at the 2012 Olympics' on Digital Trends. In a reversal from 2008, NBC now says it will stream all of the Olympic...
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Now beware all the lag, and audio stuttering. Constant ads every 5minutes just because you won't pay 30 dollars for a premium package.
irish d
this is great news
I thought they were meant to do this last time, but then only showed certain events?
I think their approach is good. They are responding to the trends (and desires) of us consumers. Good on NBC.
No doubt though all non US IP addresses will be blocked from viewing these feeds?
I'm curious how media interruption affects society. I see too much of the west stuff a not of the east stuff.
Have fun on the news Robert. I am on Pinterest too and like that you have more geeky things than home and fashion. My photo albums are like scrap books and I used to cut out fashion pictures from magazines of looks I liked, so I resonate with what Pinterest is doing. there is however, only so much time I can spend online looking at pictures of home and fashion so I also have a board for tech events and interesting people (picture of you in there I think).
shame it will be geo locked and in Canada we won't be able to watch it online even though we can watch NBC right across the country in every market. We will keep our fingers crossed CTV here does something similar online for the Olympics.
Cord cutters get left out in the cold? Really!?
In the UK, BBC streamed all of 2008 Olympic Games :) They took a one way only road and now everybody must follow!
I'd like to say I agree except corporate greed and irresponsibility is holding the potential of streaming back. The ones controlling the Internet still don't believe it's anything more than a fad. 
I'm pretty sure that they already did this at the 2010 Winter Olympics. Every event had the raw stream online, and so while you might not have gotten the commentary, you also got the stuff happening in between the action. We watched a LOT of curling... :)

The only difference is that they required your internet provider to have paid for the content, but otherwise I'm assuming that it's going to be just like the 2010 games? Or am I missing something?
It's about time. The iPad is only about 3 years out from full Tricorder status, we need the data support to make awesome of these futuristic machines.
... but, what does this mean? "It’s all FREE and available to everyone who completes a quick and easy one-time process confirming they subscribe to a cable, satellite or telco service."
That's my problem exactly, +Alan Fothergill. Hopefully, there will be some way to buy access, but I doubt it. Maybe my local cable (internet) provider will offer a no-contract deal that I can activate and later cancel - not holding my breath.
Hmmm... I wonder if 'everyone' includes people living outside the U.S. Does my monthly payment to Sasktel qualify as a 'telco service'?
+Travis Youman In 2010, NBC showed most, but not all events streaming online. For the highest-profile events, like the figure skating finals, you couldn't watch them live online-- those were only viewable in primetime on NBC. This was especially frustrating for West Coast viewers, who had to wait 3 hours before watching a tape-delayed broadcast at 8pm local time. Thank goodness NBC changed this policy and will now show all events live online.
Yup, on second thought it looks like us cord-cutters are out of luck. So while we'll be able to watch the Olympics on NBC live via the OTA signal, we can't watch the Olympics online unless we pay for things like ESPN, Disney, CNN, Discovery, HGTV, and so on? Seriously?

Wasn't there a lawsuit in 2010 with regards to NBC's policy of not allowing subscribers to "buy in" if their IP providers weren't part of the deal?
If by interesting you mean awesome...
+Travis Youman I think vast majority of events were available for streaming only to those with cable or satellite TV service. I'm OTA user, and as such was locked out of basically anything and everything remotely interesting they had online. I think the game you cited was rare exception.

+Robert Scoble The streaming era is not yet upon us. Far from it. Looking at 2012 web site, they are pulling the same bullshit again like last time. Not much really changed. To watch live streams, you have to subscribe to cable or satellite TV service. And it has to be one from their list of pre-approved service providers. The main reason I would be interested in watching live stream online is because I do not want (or need) cable TV service.
+Aleksandar Milivojevic - Totally agree, although while I did have U-Verse's internet & cable, I don't remember having to sign in as some of the FiOS users were describing. It literally was "go tot he website and start watching since AT&T was one of the "subscribed internet providers". We watched hours of curling (and hockey), although apparently those were the only two events that were streamed live? I guess we just got lucky that those were the events we wanted to see...

Now, however we did cut the cord (~2 months after the Winter Olympics, actually), so if NBC insists on us having a cable package they won't be getting any of our viewership. What's sad is that I'm sure that there'll be a plethora of ways to get it illegally, which means that for someone not willing to pay for cable, NBC will also lose out on advertising dollars as well... There was a bit of momentary brilliance with the Superbowl being streamed online, and then.... back to the old paywall days. Maybe they'll do like March Madness or the Tour de France and have a small fee to watch it online? March Madness was $3. Tour de France is $30 (for the whole 3 weeks). There's got to be some appropriate amount for people to spend on online access.
I've no trouble paying for streaming (I'm happy Netflix and Amazon prime user). What I have trouble with is when they attempt to force me to subscribe to an unrelated service (i.e. Comcast's cable TV has nothing to do with NBC streaming video over Internet). I've nothing against Comcast either (I'm very happy user of their business Internet service). But they are not going to see me signing up for services I don't want or need ;-)

+Robert Scoble to iterate on my previous comment... The streaming era will be truly upon us when you don't need cable or satellite TV service to watch things.
Leo G
+Robert Scoble assuming you caught it but you were on tonight's NBC Evening news. You got in at least half a dozen words if not, a few more. I wasn't expecting to see it, all of a sudden you were just there... :)
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