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Why I am still betting my future on Google+

If you haven't noticed yet, my blog at isn't the same. It has no life. It's just a reprinting of some of the most interesting stuff that happened elsewhere already.

Most of the tech press is like that too. Yeah, they are trying to play games to get us to come and visit their little islands of content, but the action has moved away from blogs.

My ATTENTION has definitely moved.

On my screens I have five screens:

Twitter (I use the Twitter Mac app so tweets scroll down the stream).
Quora. I see interesting news break there, which is interesting because it's a QA site.
Hacker News open too. The nerdiest amongst us hangs out there (programmers, etc).

What I'm noticing is Google+ gets the best stuff first. And this is "with no one on it." (That claim cracks me up, a new post shows up every 20 seconds, 24 hours a day, and that's with following only 5,000 people here).

So, my inbound is already higher quality than pretty much anywhere.

Blogging is about telling a story. Google+ lets me do that "good enough" (yeah, I wish I had more typographical controls, and ways to embed pictures into the text, and stuff, but I bet that's coming as Google+ and Blogger get rethought and moved together).

That said, out of 1,000 average users how many of them use Google to search for content? Nearly every one. How many have advanced enough social graphs on Google+ or Facebook or Twitter to bring good content to them? I'd say fewer than 100.

So, it is still VERY IMPORTANT for content producers like me to be on Google. I see it everyday. My videos get more views after a month, due to Google and other search engines, than they do in the first day (which is when you'd see them on social networks).

Guess what? Google+ items are the best way to get my media into Google search. I'm already seeing that. Now that there's a search engine here on Google+ it's even a bigger deal.

Facebook doesn't understand search. Not yet, at least. They do understand capturing emotion better, which is due to them using terms like "friend" and "like." Those are emotion capturing terms, which is why most people's social graphs are better, stronger, and more interesting on Facebook than they are on Google+ (already most people have circled users that don't bring any value in here, which is why you see complaint after complaint of no engagement, no content, no users. They are all wrong, but to them I'm wrong. What really happened there is Google failed them due to its inability to capture emotional ties properly).

Which brings me to this picture.

How do you best capture the EMOTION of your time? Blogging? Not for me anymore. Tweeting? Not for me anymore (I will continue being there, mostly to let people who won't leave that system know what I'm doing and where I'm doing it -- it has turned into a UI for my Facebook and Google behaviors). Facebooking? Yes. I'm still there and will be for forseeable future at

But my hub is Google+.

Now, what do I do with my blog? I have some ideas:

1. Use it to give certain readers a low-noise place to follow what I REALLY care about. If I post it on my blog you know I've thought it out some more and have something deeper to say than if I said it here.

2. Use it as a "backup" for my content and ideas. That way if Google or Facebook decides to block me, or limit my participation here somehow you still can find me (Facebook kicked me off the system for a day a few years ago, so this is still a fear of mine).

But other than that, what is my blog for? Monetization? Nope. My bosses are very willing to pay me even if I give up my blog completely. Branding? Does having a big logo help anyone? Really?

How is your view of a blog changing due to this battle between Facebook and Google?
Mike Pendino's profile photoBima Sakti (Bimakuru)'s profile photoDaniel Stoddart's profile photoYing Ying Shi's profile photo
I'm still betting on G+ because

1. It's in Beta
2. Big G
3. The stream here doesn't make me angry at humanity (as much)
4. It is already weaved into my entire internet experience (search+) and I don't even use Chrome!
I noticed this most during the TechCrunch meltdown, I was F5ing trying to see what all this stuff really meant for TechCrunch and for the whole industry, that post never came.
The "Game of Games" is about organizing people, not content.
Thanks for this post. I agree with it, and it gives me good ideas :-)
I feel bad that I haven't done anything on my blog in a while. Google+ just makes sharing photos, commentary and other info much easier/faster. I feel a greater level of commitment to the process when I sit down and blog...
Absolutely +Robert Scoble. I was against Elgan's 'G+ Diet' in principle a month ago. However reality has bitten back. My blog's have languished to the point that I'm seriously considering +Mike Elgan's solution... Particularly since he backed off a couple of weeks in.
I wish there was an option like 'save for later' or evernote for Google+ posts.
Like right now, I would like Roberts post but I don't have time (I have time to write this comment though ;), so I would just "add" to some list for later reading and not have to worry about searching for it on Roberts or any other profile.
It would be awesome for those long posts here
Of course I can use Evernote, open every post on seperate windows but that's just to much work
+Robert Scoble If you want a "backup" then start a circle with just yourself. You will see only your own posts. I think.
Robert, you're just very sensitive to the social medium nuances and you decisions and analysis's are probably correct and for now you're getting the best "bang" from Google+. Your methods are a template for cutting edge social media engagement practices. Thanks!
I have used my blog for some of my more longer form content. Because Google had such poor searching up until now I also used it as a means to get to the content I wanted to get to easily. Also, I can control the format and look of my content so much better than I could possibly on Google+ and there are instances I really want that control when I create content. I could easily see Google+ making it so that I need my own blog less and less but I don't think it will ever replace it given these points.
After you moved over to G+ it is much easier to follow you and to interact with you +Robert Scoble so I can fully understand why you have moved over here. Keep on playing the game of games :-)
I thought Android looked really neat 2 years ago, so went out and bought a Motorola Milestone. Two years later and Android is superb and I am really pleased that I "went Google". Now, I see G+ as yet another product with huge potential.
I know you put out a lot of words, +Robert Scoble, but I LOVE each and every one in this post. I'm mostly in read only mode on the web, but since starting G+, I rarely get to all my tabbed blogs or even Google Reader anymore. Great article!
"That claim cracks me up, a new post shows up every 20 seconds, 24 hours a day, and that's with following only 5,000 people here)" <-- my stream barely moves - and if I didn't have Brogan's photos of food items he won't eat or will eat, your photos of $5 million dollar cameras, and a few others, the stream wouldn't move at all.

Normals won't have 5,000 in their feed - so I think if you want to try to talk about how the service will be used, you have to act like those who will use it. That's what I do.

You are also a different case than 99.99999999999% of people online. :)
+Greg Makuch... I believe the point is that blogs should morph to in-depth, feature-length reviews. G+ and 'similar' should act as a targeted distribution feed.
+Maciej Głuszek Just create a circle called "read later" and share the posts you want to read later only to that circle!
I don't understand where they are getting the information that Google + is a "ghost town" because I visit every day. I may not post every day but I look at what is being said. They also say it's only men but I'm connected to a lot of women that are not geeks. Anyway, thanks for sharing your POV, +Robert Scoble
I agree. I am using G+ more and more then any other networking site. Not sure to post content but also as a place to get up to speed on what interests me. If I could just get more friends to join G+ I would never go back to FB
Blog - Exactly the 2 things that you mentioned
1. Use it to give certain readers a low-noise place to follow what I REALLY care about.
2. Use it as a backup for my content and ideas
Are you really betting "your future" on this? If you ask big G to take care of your medical care I would agree, but re blogging... it is still just a blog. Will anyone care 50 years from now?
+Robert Scoble, I really like your analogy of "islands of content" -- and that's basically what any independent site or blog is. Blog rings and other similar platforms are clusters of such islands, but social networks are much closer to continents, allowing for smoother, more convenient interaction among their inhabitants.

The independent site/blog ("island") still offers the greatest customizability and ownership, but we'll see if the "continents" figure out ways to make themselves flexible without giving up too much control. If they do, then the value of "islands" will drop significantly, save for philosophical disagreements with the companies backing the "continents".
Interesting stuff Robert -- I have many many fewer contacts than you on Google+ but my experience is actually very similar and I'm starting to use Google+ as a staging ground for the more serious or permanent stuff I want to move to my blog, which is my permanent home base.
+Robert Scoble For us as a company our blog is a huge traffic generator and gets more eyes to our products so I can't see it ever going away..
Interesting. I would call this way of using G+ as a Twitter and blogs put together. Which is awesome and even though it might not reach the status of Facebook as a social network number one, it is still great to use and no wonder you're betting your career on it.
+Allen Stern I have to disagree - I'm a joe bloggs type user of G+ and my stream is moving constantly - actually at times I'd like to have a pause button.
Not being able to invite people nearly made me give up. My friends and family etc are not tecchy people, so the need a nudge to try out new stuff. Having invited them and they get a message saying new members are not being accepted was bound to slow things down (I can't have been the only one), but now it looks as if the doors are open again, so we should be seeing an upsurge in usage as people try it out. I will still blog, and twitter, but plus has some interesting aspects and I hope to see some changes (more voice - less video please). :)
I disagree +Allen Stern I am a very "normal" user and follow 1500 people. my stream is incredibly active. And much more then the boring updates form friends who are going out to eat or whatever I get on FB. If you are following interesting people then you will have an interesting stream.
My stream moves super fast and I am always reading new content here. I agree that G+ is THE place now... and I was an avid FB person until end of June. As for blogging on here, I've just started, but find it hard to figure out when the best time to post given my followers. When you have a huge following such as yourself, +Robert Scoble then there is someone as an awaiting audience online always. Any recommendations for a newbie blogger a la G+?
If Google would incorporate some of its knol editing functionality into G+, it would be just about perfect. For openers, those of us writing tech columns need the flexibility of more than one screenshot or web link per post.
I have been reading (a great deal) lately about how Blogs are Bogging down ;'). They are turning into what are really closer to books. I'm using my own Blog (teaching the elements of how to teach online) as a book. One chapter a month or so. I can send new hires back to the Blog so they can catch up on what they missed (including questions and answers). Facebook is just terrible in my opinion. Google was always going to "win" because they don't have just G+ (not just social), they have all those applications! Which you KNOW they are going to integrate so this will even get better. Then there is the app that +Hoy created called something like Google Plus Me that allows you to see the "idea cloud" of a new user to see if they would be up your alley or not. It's just AMAZING what has been shared on Google Plus! I feel as though I have spent two weeks in a technical graduate school!
Ming Er
+Robert Scoble for sure, for the early adopter techno wonks, G+ is super awesome. It's like math or chess team in high school.

The people reporting hearing crickets on G+ represent the rest of the school.
I have so much more control over my blog. It's my customized, web-based real estate as well as an organized home base for image and content management. Facebook and Google are great for sharing and connecting, but I have absolutely no control over the decisions they make about their platforms. They are tools that will hopefully improve as they duke it out!
+Mikael Pawlo... Whether anyone cares or not is not the point, I would submit. That the data are out there is what matters. Let's face it, digital echos and their constituent bits are the equivalent of physical toxic waste. Once created, here for good... Or bad!
Great thoughts, Robert! I can totally relate, as I've naturally neglected my blog ( in favor of Google+ because the latter is part of the platform I'm using anyway, it holds greater promise for innovation and ease of use than my personally maintained blog ever will, and most importantly there is much more engagement here -- I'm fed up with captchas and Disqus and FB Comments that only serve to make it a tricky affair for my reader's to show some love, and Google+ just makes it stupid simple for folks to get involved and extend my reach to their own built-in networks.

I think my blog will eventually become a place that sucks in my Google+, Tweets, and other randomness (I think we'll still have other networks for the foreseeable future) but it will mainly, as you say, be a place where I occasionally post/regurgitate more thought-out and perpetual pieces for folks casually looking me up.

I do think G+ needs a Twitter-like "list view", where I can quickly scan a bunch of posts, because fact is it's easier to follow a lot of people on Twitter. Lots more to do, but the pace of innovation only reaffirms the bet I'm making on Google+ and on Google itself (I call it Google's new era:
You are much better on Twitter, I had to remove you from my G+ circles, you were flooding everyone else out.
Facebook is still currently the hub for me. That is where my non-tech friends and family hang out. My sons HS Football team has a page, the football boosters have a page, my biz has a page. My engagement with the real people in my life happens on FB. How long before mainstream starts to migrate to G+? If my real world social graph isn't here G+ is a Twitter replacement for me at best.
I used to blog regularly - but Twitter was easier and required less effort. And Microsoft took down Spaces, one of my blogging platforms. I used to spend hours reading blogs via readers. I haven't touched a feed reader in a couple of years! Twitter is more immediate, linking me to blogs and articles. Google+ has potential to bring me immediate information without the 140 character limit, plus images and loads of other features. And I can easily post any way I like!
I deal with the Travel and Tourism industry. I am not seeing this level of activity at all. I think you are in a particular early adopter niche where this is working for you. I'm not sure it applies to the rest of the world.
+Robert Scoble Posted on this exact issue this morning. I provide mobile marketing solutions to Realtors and Brokerages. They are in love with ActiveRain as their blog platform. When I asked if G+ would replace AR 2 months ago I nearly got my head ripped off over there :)

Now with FB increasing posts past 500 characters it seems likely more blog platforms will feel the heat. As you mention, improvements on both FB and G+ as a blog are needed and will come - but as of right now no platform can compete with the audience and interest that G+ or FB can offer.
Robert - this is very well rationalized --- esp. given the context ; ) I teach this stuff and i'm gonna use this post as a start point for next week's lecture.
@ Ward Mundy -Yes please. (I want to see everything dragged kicking and screaming into Google plus) - groups / knols / chat / voice. :)
+Robert Scoble I like your ideas here. One thing to add is that G+ doesn't lock you in. If you chose to use this as your Blog alternative and later some cool new tech came out that made you shift away from G+, you could still migrate your content back to your blog - of course the value in G+ is the conversations/comments.

An aside -- I don't consider anything on G+private. In fact, in discussion with hackers, I can assume nothing in my gmail is private either. I think of Facebook as my personal community. People I actually know well. So far, I don't think it is going to change. I saw minor momentum when G+ first started for my close community. But it is dead.
Nice post +Robert Scoble . On the money. This platform is changing the way I do and think about business. And not slowly either. Haha too bad there's "nobody here"
+Julie Fogg absolutely right. If you circle the right people, you could have a firehose of information...
I'm sorry Robert, but didn't you bet your career on Friendfeed? :-) (yes, I know you said your future, but I think you can't really lose, can you?)
+Robert Scoble I still plan on keeping my blog going for 2 reasons. First, it's a place where I own my content and decide what happens to it. Second, I got a lot more viewers from search results than I do directly from social networks and I need my audience. I can see that changing in the future though so I'm keeping an open mind about it.
Well +Robert Scoble. You certainly hit a hot topic here. :-). I believe that this is the fastest comment build that I've seen yet on this platform from any contributor.
I will be on whatever site gets content into my prospects face. If that means I need to be on AOL, I will. For me, that is content that starts on my blog and goes out to FB, Twitter, LinkedIN, and G+. I have to be everywhere to reach different audiences. I find your data points very interesting +Robert Scoble and very happy you don't tell others "do this and your doing it wrong"

When I do the measurement (of what I can tell), G+ is not generating any revenue for me. Yet. And out of the big four (FB, Tw, LiN, and G+), you would be surprised which is #1.
I agree. This week especially it is funny seeing Facebook lovers dis Google+ all while Facebook is adopting more and more + features. I am a community manager who uses Facebook for business so I have to spend the majority of my time there. I think of Facebook as The Today Show and Google+ as PBS. I'm really trying to make more time to read and write here for my own benefit. I appreciate your style and it encourages me to do more.
from social networks to your main site - collect emails and sell 'em stuff. never depend on a 3rd party site...but yes more content can be here leading to more of a static website.

Also this isn't for people with day jobs/salaries - we're trying to sell stuff at our website or promote ourselves as it depends what your situation is
G+ generated revenue for us day 1. And then more every day since. Facebook? Takes years to do what we did in 10 weeks :-) 
Excellent points, Scoble. And "little islands of content" is the perfect way to put it.
I find myself only going to tech sites like Slashgear, CNET and others if the author posts the link here. since so many of those tech writers on here the stream acts as my tech news feed and I only have to hit the offsites if really necessary.
It's funny but, the more I see Google+ and Facebook becoming the same, the more I see them becoming entirely different too. I think they're still discovering their niches as they go through this "game".
Neither of them are stupid. They'll begin making moves towards avenues that the other won't be able to copy and in doing so, carve themselves out as very separate services.
I love Google+ but most of my friends are just getting use to using get them to now move to a different content provider where they have a learning curb is like pulling I will be back and forth from Facebook to Google+ for the foreseeable future. Note of the 180 friends I invited 10 came and 8 are actively involved.
+Baruch Atta I'm all for a firehose of info if it helps me provide for my family, achieve my goals & do something positive for my community on a regular basis. :-)
Since I now have more following me on G+ than Twitter and Facebook, I would say that is the reason why I choose it.
Stuart Duncan‏ - all we have to say every thing will show up day after day and we need the best for all
+Joe Heerdink When someone is a good Google Plusser, I don't think you should block them--give them their own circle! Then they don't screw up your stream and when you have a Sunday afternoon and want to catch up, you can. I LOVE Guy Kawasaki's posts, but if I read him every day, I'd never catch up with, say, my technical circle (where I am now). I do not know how to write short--so best if I go into my circles once a week or so. That way, I can catch up, learn a lot and not be too "noisy." But definitely don't cut someone out if they have good content! (I have three or four circles with just one person in them--the other three are photographers whose work is amazing--but they need their own "TV Station." ;')
I still think my blog is my Home Base. Nothing new there. My hope is to come out here and on other networks like twitter and facebook, find new people with interesting content and hopefully offer the same. My main posts are still on my blog and then I can post and link to the blog posts in here. In here I might write the occasional blurb, but like Robert said, in my blog I will go deeper.

My website and blog together are the "SUN" within my universe (on the web) and the other sites like YouTube, Google+, Facebook, LinkedIN, & Twitter are the stars orbiting around my sun. My hope and goal is to be out there engaging with others, but also to find people who are interested in what I am offering (mostly accounting and QuickBooks help for businesses) and follow the content on my blog.

My YouTube channel still generates the most business for me!
This is the right time for this conversation.

I had been waiting for G+ to go public to change how I deal with content. My blog has been linked to FB for a while now, and that's where my posts generate interest.

So, obviously, for daily posting I need a dynamic platform. And I just can't seem to like FB very much -- maybe it's the interface, or how it handles content, or how it handles networking.

So now, as I finally port over some of my content and activity to G+, I intend to change my blog into a site that supports my G+ profile with content which is not yet supported here -- mostly audio, which is my main area.

When G+ allows for some sort of "audio album" service -- integrated in the same way as picasa -- I'll be hard pressed not to make this my main hub. And if docs, maps and scholar, to name a few, become more integrated as well, that would seal the deal.
It might become the future but today is a little tough to stay on G+ for me: no decent iPad support, poor iPhone app, no way to post from Twitter to G+ (like selective tweets for FB)
G+ for me separates the wheat from the chaff in social networking. I get a good percentage of awesome information from here and I hope that continues.
Im not betting on G+ any time soon. They have a lloooonngg way to go
Might as well call Facebook "Familybook" or "Farmvillebook" because that's what's going on there. Applications auto-posting horrorscopes (intentional spelling) and game invitations (thank god Google didn't go with that!)
I've been questioning the need for a blog myself.. and I still come up with the answer.. yes.. and for most people that will continue.
My blog hasn't really changed much, except that now I post more because I've got people following me on G+. My blog is a place for quality content that's been well thought out with plenty of time and care put into each article for accuracy, spelling, grammar, and illustrations. It's a permanant location for that content with meaningful links and an index. It's intended to be found and reused. And, let's not kid ourselves... there's opportunity for monetization which doesn't exist yet directly on G+

G+ is for diect interaction with my followers, the people I follow, and a place for me to discover new ideas and new ways of thinking, which in turn effects my choice of blog articles to write. Posts to G+ are, by nature of the stream, temporary. Sure... they could be found, but I'm not counting on it and I don't write on G+ as if they'll be seen for more than a day. That's what my blog's for. Long comments like this one frequently trigger me to write a blog article about it and on here, it's more like throwing ideas up against the wall and see what others think of it before (or if) I ellaborate and tidy it up for my blog.
In the social space of the SAP ecosystem, Twitter and blogs appear to remain at the top of the social sphere. There are a few people in the ecosystem that effectively leverage G+ on a regular basis, but the critical mass has yet to leave the comfort of Twitter and blogs for business-related social media. My guess is that those whose jobs somehow entail social evangelism aren't willing to be invest time in an "unproven" space. Personally, old habits die hard, and I simply need to figure out how to simulcast on Twitter and G+.
sad you're forsaking twitter. perhaps someone ought to build you a special app that summarizes all your G+ posts into tweetable form to keep you on twitter, which i think is a far, far better social announce system than anything else...
I've given up defending g+ to naysayers. Those who get "it" are already here. The others will figure it out eventually.
It's hard for me to tell how Google+ will play out with average users and with businesses. I think it has a very rich interface, lots of engaging content, and a method for building out an online identity. But I also think that people have invested heavily in Facebook and the mental energy for new technology (among average users) is being taxed. I wonder if Google+ might eventually build its own identity that is somewhat complementary to that of Facebook and Twitter.
I think the term "*backup*" is perfect. That's what I do now: I backup my most interesting Google+ thoughts on my blog.

I also use a blog as a chronological, no-noise posting of my short stories. It serves as a great way to keep track of my stories, and also a simple destination where I can send people.
the pseudonym thing is still an irritant though
I find myself compelled to check G+ more so than trying to wade through the crappy game invitations/help posts from people I'd rather not hear from. I've never really felt like I "had" to post on Facebook it was more of a feeling that if I did I would be somewhat heard. I've never really dealt with Twitter so I can't comment on that aspect, but for me being able to follow people here on G+ and have them respond to my posts is amazing.

Like I said. I feel the need to post on G+. I don't have to wade through browser game stuff and the interface is amazingly simple and awesome. If Google does it right they are going to hit a home run. I look forward to The Google Future. :)
Isn't asking "Do you like G+ better than Facebook" on G+ a little like asking a kid if he likes popcorn?
+Robert Scoble Embed a photo into a post by writing the post in the post entry box, then Copy it. Then click on Photos (thus abandoning the text entered). Upload a photo from your computer. Share the Photo Album with the blog text Pasted into the Add Comment area.
+Chris Harpner I'd argue that you should apply the same attention to grammar, accuracy, and spelling on a Google+ post that you would apply to a blog post. It may be more of a short-form medium than your blog, but why would you be any less rigorous here?

Also, I'd sure like the ability to reply to a comment.
Scoble doesn't care as much about 'islands of content' since he has a day job. That is not applicable to a lot of others who use it to sell products/services at their own websites
+Maciej Głuszek Check out the extension "PinIt For Google+". It's not the best tool for exactly what you want, but it does allow you to pin G+ posts to the side of your screen for later (or reference, if you want to refer back to it often). It's become indispensable to me already.
G+ is def much more relaxing on my eyes^^
Definitely going to keep the blog going, but really only use it as a publishing platform for once a week articles. I have a Linked List notes section where I keep news of the day on screenwriting and storytelling, but I'm pretty sure all that functionality will be replaced by G+. So much easier to research and share here with the click of a button. Exciting week.
It would be nice if they would add Google reader integration at an early stage. It seems weird that they let you share to all manner of other services (including Facebook) but don't yet include Google+.
I agree that stand-alone blogs will be absorbed into the social browser faster than people think. It’s easier for the readers and that will ultimately trump the reluctance of writers to give up their control. If G+ could integrate a way for writers to monetize their posts here, it would speed that transition. (No idea how to make that pipe dream a reality, but if the trend to all free content continues escalating, all writers will be living on the streets.)

That said, I’m not 100% convinced that G+ will replace Facebook. I hope so – it’s a better platform and has Google’s search and ad dominance behind it. And we’re not buried in the horrific game/horoscope/question spam posts that have killed the personal edge for many of us. The challenge is whether/when rank and file users will invest the time to make the shift. So many people use Facebook to store photos, convos, and contact info that it will be a bigger challenge than it was to move from MySpace to Facebook.
I still believe that 'Official' stories or news hosted on the blog.

Its always nice to have a well-formatted story, with your desired fonts, colors, logo, contact info, etc all layed out in a way that reflects you, or your company/organization in some way... Something personal, even if it is just a reprint of something you posted elsewhere...

I think its important for people (some more than others) to know they can go to and find *_the most important... or interesting, or funny items depending on what it is your trying to deliver.

In developer terms the blog is the Trunk the various social sites are the Branches

For most organizations I think fB and G+ can be a great tool to give customers an 'inside scoop' into whats going on. It can make a person feel more personally/emotionally connected to the organization, even a part of it. (Google has done a great job of this!)

But then there are some people who dont care about all the confusing little details from the dev team or the cat pictures from your VP. They just want to know the big moves, the important stuff, the meat and taters.. To me this is the role of the blog.

For someone like you +Robert Scoble if I were to visit your blog I would expect to see:
any 'official' articles or columns you might have written
any well thought out, articulated posts.. (more than an hour to compose)
any news of upcoming events or publications to look for you in.
as well as a nice sampling of past articles, or at least your "best" writings.

On your stream... well we all know what to expect from you here..
I'd trust services like G+, FB and Twitter if I were paying for them. But I don't so I default to my blog where I do. At least for the content that matters most to me. I suspect that much of the value one derives from services like G+ depends on the audience in which you're trying to engage. Given that +Robert Scoble writes technical articles geared to a geeky crowd, G+ makes a lot of sense. I see far more engagement on Facebook and Twitter. With my blog, I'm seeking to push a few ideas to those who care what I have to say in a longer format. One note: +Robert Scoble you were a lot more influential to me when you did blog regularly. I hope you don't fully abandon your blog because I enjoy reading your take on the industry.
Agree +Robert Scoble that G+ is a must for the "top dawgs" like yourself and usually has the best content & stories comparatively speaking. However, IMO, one needs to have a massive network to be seen or heard on this platform. I respect your opinions and love your stories so I answered your FB call to stop by and let you know what i thought of it. Hopefully I'll have that large network one day and I'll get the same interaction as on FB & Twitter
+Ian Tuck , because I know my blog posts are permanant so I proof read them at least three times, making all sorts of corrections, clarifications, extrapolations, and the mobile app for G+ posts is exceedingly more cumbersome to edit a post. I obviously make every reasonable attempt to be grammatically correct anywhere I post, but if I make a typo or two here or miss a capital letter or do or miss a comma, I'm not going to worry so much about it in this comment or on a G+ post. If my message is clear, I'm good. The audience is too small, the time span too short to put quite as much effort into it in short lived, fleeting comments. I'm not saying I'm intentionally careless on G+. I'm saying I'm intentionally extra careful on my blog posts. There are only so many minutes in a day and if I applied the same amount of effort to these fleeting comments, I'd never have time with anything else.

It's simply a matter of limited resources.
It sounds to me that G+ is the twitter + google news killer. I use facebook to check my friends pics, write silly comments on their walls and chat. Here, "my friends" doesn't mean "interesting people telling breaking news" but simply "my friends" tout-court. When I wanna know what's going on, I check google news and occasionally twitter or some blogrolls. Am I the average Joe?
Best thing on G+: There are no apps! At least up to now.
I am noticing that G+ has completely taken me off Facebook (I got an email the other day about pending notifications since I hadn't checked them in 2 days, never gotten one before) and has definitely cut into my Twitter usage. The content here is comparable to Twitter, but the ability to fine grain my streams with Circles and add depth through media and conversations makes the G+ experience just that much better. Tack on to that the amazing depth of their APIs that are just coming out (can't wait to see what happens with the Hangouts API) and I would think that G+ as a social network/layer is poised for long term success.
I've found that with G+, I am much more engaged in a lot of discussions than I was with Facebook. Pretty much the only thing I use facebook for is pictures to send to family back home.
G+ is my first real endeavor into social networking because it has so much more to offer than LinkIN and Twitter (full disclosure, i never touched FB).
I think the blog as backup idea is good, and I'd like to see blogger integrate in that way with google plus.
+Jo Fothergill, there is a pause feature for you - look for the extension "G+ Stream Pause." Should do what you're looking for.
They might also want to call FB, businessbook as well. If you were smart, you'd have just hid the posts by farmville or any other game you dont like. Problem solved.
"but I bet that's coming as Google+ and Blogger get rethought and moved together" from your lips to the Google Deities! I would LOVE the capability of blogging in my stream...
While this may work for you because you are famous enough to hopefully not have your account deleted I would STRONGLY RECOMMEND AGAINST putting all your eggs in anyone else's basket. All of these sites have a history of deleting accounts and EVERYONE is breaking a TOS inadvertently and could be next.
saber m
I am New in Google+,
Hiii every body
Truly compelling points as always. We're at one of those times again, when the web as we know it could make another one of its drastic shifts. The best way to prepare for it I suppose would be keeping to the forefront, adapting the way we consume and deliver content and how we interact with people to these changes as they are happening. Often, it is better to blaze the trail rather than be forced to play catch-up. You sir are a true trailblazer and this is why I follow you.
+Robert Scoble - This is the same question I've been asking myself. What does the blog mean anymore. I'm a beginning blogger who is trying to find my audience, but Google + has really made me rethink that strategy with a few of the same thoughts you had above. Will be interested to hear more as you continue processing/transitioning.
I also have 8 tabs open on my browsers. (I use Chrome & Firefox) Gmail, Google+, Facebook, Flickr, Tumblr, Quora, Feedly, & tweetdeck/twitter(in chrome).

Within each network I have different audiences, thus I try to stay involved with them all.

I spend most of my time in Google+, tumblr & tweetdeck.

On twitter, I have my best group/circle/list layouts. Plus I like being able to view my lists as columns & thus can multitask from multiple sources.

I use FB mostly as a facial rolodex nowadays, I do post stuff there for people who aren't on any other social media site.

I still like Flickr's presentation & social structure than any other photo site.

On Tumblr I have 2 blogs, a social stream blog & a place to post things that piqued my interest - it has replaced friendfeed/pownce for that.

Quora, I love the depth of knowledge.

I try to read through my Google Reader via Feedly once a day & I share out of there to multiple sites, depending on the audience.
for me the jury is still out. I enjoy G+ but to me it'll only ever be as useful as the amount of people on it. OK - that might be a bit strong, there are other things that make it useful, but in terms of my business model it isn't really going to be as useful to me as a Twitter of Facebook if the people I'm wanting to reach are not here.

Happy to give it time though - the results so far have been positive but I'm still getting much more traction on Facebook pages and on Twitter.
I just joined and am wondering where this will lead. I am in the same boat as you
Oh boy the links to our profile are nofollow. Haha!
Mr. Scoble - Does this mean platforms are in some sense "disposable"? There was once a time when you created a big body of content and the platform (let's say WordPress for the sake of familiarity) felt some reasonable sense of lock-in (ie, they could count on your participation). But, content portability, archival, permanence... counts for what now? We keep flitting from platform to platform leaving content trails (contrails, heheh!) behind us.
Google+ needs to pay attention to small annoyances, like the "Add to circles" popup, which doesn't auto-hide. I bet it's the most used feature when someone new comes onboard. Doesn't work with Google Apps fine, but why can't I have Google Apps open for Mail and Google Plus open with Gmail.
+Robert Scoble We're working on offering Google+ integration options to Blogger users.
My feelings exactly +Robert Scoble Although I don't follow 5000 people, I get the best content here on Plus, and my blog serves as a "repository" for any thoughts/ ideas/ rants/ articles/ whatever I want in a more persistent form.

It'll be interesting to see whether that archiving use case stays outside of Plus much longer though, now that we have search integration on plus. If they launch more advanced filtering on the search feature, I might move away from my blog completely...

Unless there is that rumored limit on how many posts/ what vintage of posts Google+ can serve up on a given day
+Robert Scoble great article really enjoying your commentary of all the news that has been breaking lately in social media
+Julie Fogg I agree I may not post everyday but there is so much amazing content flowing from here. Far from a Ghost town.
While I like Google+ a lot, I don't see it as a potential replacement for my blog. It hasn't really changed my views about my blog. This is for several reasons.

For one, I need a site where there is no risk of anyone else changing the rules, or banning me, or whatever. A place where I own it, and I can use it as I see fit.

Another reason is because I tend to use lots of pictures, more complex formatting, etc., than I can currently emulate satisfactorily on G+.

A third reason is that I can't monetize my presence here in the way that I can on my own site. On my site, I have a page dedicated to purchasing fine art prints, a page dedicated to licensing stock, a page dedicated to workshops, etc. At least for now, that doesn't seem workable, here.
Same here, great potential/future to G+. They shld bring emotions for sure - thanks for defining what the problem is, so right!
I think that either Google or some developer will come up with an automatic blog importer/exporter that will solve all blooger's problems. This way we can have the best of both worlds (G+ profile and independent blog) and push the content once (assuming by that time G+ is flexible enough for bloggers)
There is one point I don't see in these discussions, but is crucial. Things like ownership, features, archives etc can be solved. But there is one that can't:
Terms & Conditions - Content Policy

On your own blog you're only limited by the law. If you 'blog' on platforms like Facebook or Google+, you have to play by their rules.

What I'm hoping for is Google+ going after pretty much all web features, including blogs, and integrate them into a single 'super' platform. But to allow me to create the content I want, they must provide me with access control. I need to be able to define whether the content I create is mature, NSFW, commercial...

I'm not talking about posting to a limited circle of my choice, say, the 'sickest NSFW jokes' circle. I mean have my place, with all my content, entire archive, visible publicly. But to access it when clicking through, you'd have to fit the settings I defined.
u can also use "google plus photo importer" to import all your facebook photos to google+ with tags title & description. 100 photos in less than 60 Sec
+Meg Tufano +Robert Scoble is a great blogger, I love to read many of his post. I do this via twitter that way I can skip those items I really don't find interesting. I believe there is a difference between good bloggers and good Google+'ers. I removed Robert because in my opinion he is trying to turn Google+ into WordPress+ and I believe Google+ is so much more than a bloggers dumping ground. If Google+ turns into such a place I and I believe many others will look elsewhere for a social networking medium.
I think you're spot-on, and as a professional content producer, it pains me. A lot. By moving my content to G+ or Facebook or any social medium, I'm shifting people away from exploring me and my brand and my business to exploring G+ or Facebook's business and brand. Sure, I can get heard on these social media platforms, but excuse me, I'm not so vain as to believe that being heard is the be-all-and-end-all. I actually have an expertise-based business to run, and as much as it's easier and easier to get people to enjoy my sound bites, it is harder and harder to get them to explore me and my offerings in depth.

The one forum I had for sharing my content alongside easy ways for people to purchase from me is being rapidly replaced by social media platforms with no real way for me to work it back into my business.

In short, G+ and FB are taking one of the few remaining avenues open to me to promote my business and killing it.

I'm sure plenty of people are making money on G+/FB promoting themselves. Look closely and I'll bet they either had pre-existing followings or what they're selling/promoting is, itself, some variant on social media expertise. In other words, their presence on G+/FB is their product. The trend worries me, and if something in this ecosystem can't eventually be commercialized, I'll have no choice but to put my attention elsewhere. :-(
+Hristo Nikolov The point isn't blog importing/exporting; it's encouraging people to explore your content more deeply versus bouncing off to someone else's surface content.

+Mike Spinak I agree 100%. My fear, however, is that if blogs decline in favor of social media sites, then the ability to do commerce on a blog will be harder and harder, because people won't be reading your content in a way that's tightly integrated with your business.
+Stever Robbins In my own case, I got lucky. I avoided FaceBook and Twitter was not my "thing." This has been marvelously open-ended. In a way, I feel as though I've had a chance to make it a little bit better of a platform. Now I am starting a consulting company and will want to use this both as an individual, to enjoy the engagement among all the differing interests, and to figure out how to make this work financially. If you find any secret$, please share! ;')
What about content monetization? I agree with most of what +Stever Robbins said. Google+ works great for your Robert, but what about blogs that need to make money from advertisements to hire writers? Do you think all content from all magazines, blogs, newspapers will all be free now?
It's funny how your open tabs are exactly the same as mine, with the single addition of Stackoverflow on my part.
excellent shot, she is soo beautiful!
I am asking questions about blogging. Wordpress is great but I need to understand various plugins and 9 out 10 when I try to speed my blog up I end up having to rebuild it from backups. I will also focus on G+.
I'd simply love to embed my G+ posts stream into my website which is on Google sites :)
The better editing tools Google introduce the less other services and blogs we need.
Gosh, I just realized I commented on the post from 20th September
+Allen Stern - If you want your feed to move, add more people to your circles. If you don't want to add them, don't complain that there's no action. Scoble is unique in that he posts a lot. He's not unique in how many people he can have in his feed. I don't have 5000 people in mine, but I have way more interesting-looking stuff than I could possibly read in a day. So I don't find Scoble's "claim" unreasonable at all.
I have been on this Google+ for almosst 8 years and was picked as a PROTOTYPE user! Nothing happened with it, I filled out profile and put an icon on my browser.Then about 1 month ago BAM, it exploded and now it's the THING, yet some of the circles are snot nosed kids of the1990's, who think they own it! I guess they kinda'' created it, so they own it, but what's with the snot nose comments to my posts, someone who has been on the net since 1984 when chatting and news user groups were the rage!
i'm just loving G+ - Facebook is for idle useless people, G+ is for knowledgable and most innovative people. It will go very far....i can bet on it!
I agree. I would bank on Google Plus in the long run compared to Facebook. But currently Facebook seems to be doing all the right things...
I'm on g+ frequently, but i talk to friends and family more on fb. I don't go there to find information though. Google is my only search engine. For a lot of things i search in g+ first. I've been on a lot of other sns's too, tagged, fubar, netlog, none are as useful as g+. Netlog is still just a scam-spam magnet. Put up my silly hat pic and immediately had half a dozen women wanting a 'good relationship' with me. What is up with YIM? Is there a SERIOUS vulnerability for all the scammers to try and get you there? WTH! Every single one!
That weird thing of stream not moving. I only have 210 people in my circles. A good 30 of them don't even use G+ anymore yet my stream moves. It is not how much but WHO you circle.
"...a new post shows up every 20 seconds, 24 hours a day..."
Yes, but of what quality?  I have had enough kittens for a while.  What I need is an EDITOR for my stream.  The people who mega-post drive me crazy.  GOOGLE SHOULD CHARGE MONEY TO POST.  Then we would see who really has something important to say. (the irony does not escape me too.)
I think that blogs have an advantage to G+ in this respect. 
+Robert Scoble Do you still have the same opinion as back when you wrote this post, after seeing Vic Gundotra leave Google+ and multiple articles about this social network's uncertain future in the Internet?
Thanks +Robert Scoble  for your reply. I find it a pity that Google+ could not take the place it wanted and planned to take.
Personally, I feel Facebook too hobby-like and a bit disorganized :) Maybe see you there, though :D
I think "could not" (past tense) is a bit premature. These products have life cycles that are a lot longer than a few years, and I think it's a tad precipitous to write Google+'s obituary just yet—even for Facebook fanboys. 
+Daniel Stoddart I would really want to believe that is the case, but the fact that Vic Gundotra and other people left Google+ leaves me thinking about its future...
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