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The one thing about blogging that IS dead:

So, I visited all the blogs who wrote about Facebook today. You can see a list of them on Techmeme at

One thing that seems to be dead? Blog comments!

Here, let's look, on all the blogs together as of 12:05 p.m. Pacific there are 87 comments. That's pathetic, for businesses that have spent many years building up audiences they should be seeing TONS of interaction on their audiences. More comments have been posted here on Google+ and over on Facebook than that.

I'm seeing this as a trend. I'm seeing blog comments going down on most of the blogs I'm watching.

Professional bloggers, is this something you are noticing too?

What do you attribute it to? Me? I think readers' time is being stretched. Plus, a lot of us are using Flipboard/AOL Editions/Feedly/Google Reader/Zite etc to read blogs, and those don't afford a lot of interactivity.

This has got to be a worrying trend for publishers who are trying to show advertisers that their audiences are engaged and passionate about the topics they are covering.

My research:

No comments on Search Engine Land:

No comments on Inside Facebook:

One comment on All Facebook: or their other article

No comments on BBC:

No comments on NYTimes:

One comment on Business Insider:

One comment on the Guardian:

33 comments on Mashable:

15 comments on Techcrunch:

Two comments on AllThingsD:

No comments on GigaOm:

Zero comments on Mercury News:

Zero comments on Wall Street Journal:

34 comments on Scobleizer
clive boulton's profile photoJohn Taschek's profile photoKathy Sprinkle's profile photoJames Pakele's profile photo
It's hard to think of something clever to say, sometimes.
Indeed... I've found that commentary about my blog posts have moved to social networks... Facebook, Twitter and now Google+. I see very few comments to my actual blog posts these days.
who needs blog comments when you've got facebook? oh wait, right, FB is still a closed forum...
Commenting on blogs is usually just a good way to find oneself dealing with trolls.
+William L. Weaver I doubt it. There's still lots of folks not on Google +. That, and many prefer to comment at the source - I sure do...
I reed those places as news sites, i have zero community investment there.. because i don´t live there.. unlike G+
To me, whatever service can aggregate all the information I want/need into one convenient package without compromising my privacy will be the winner. Why go to a blog when I can just circle the blog owner and see his posts here - along with my friends, my e-mail, my calendar, docs, photos, etc. That's the true strength of Google+
It all comes back to Identity & communities.
I get far more comments on G+ than I do my blog.
Discussion shifting to social networks?
Tom Fox
Reminds me of an analogy a friend once used about Adwords. He described it as a way for google to put a straw into your bank account and take a drink whenever they want until you take the straw away. "Social" is like a giant straw for networks to guzzle down your engagement.
If any of these blogs are posted on a social network they will find most people comment on the network, not the blog. I see that as a growing trend.
totally agree. Twitter, facebook and G+ took all comments.
+Robert Scoble I think it's more a commentary on whether or not people care about Facebook news. My own blog had a total of 6 followers when I wrote that thing about the G+ ID validation, but I've got about 48 comments on it since.
We are too busy commenting on your Google + posts.
The bloggers have noticed. The consensus is mostly that it doesn't matter when it comes to revenue.
Blog comments have decreased drastically! Now the stats that matter seem to be the no. of people who come to your website from facebook, twitter etc and of course, the activity on those platforms.
In many cases you have to register to be able to post a comment inside a blog. That usually stops me.
It's easier to comment and post here than on a blog post. And I know my circles will see it here.
I moved all the comment processing for some of my larger blogs to Disqus because the overhead was just ridiculous because of the historical load from back when people gave a shit. Now as people don't comment at all it's not even worth having them in house and I can outsource them to sites who still think they have a chance of making a buck on blogs.
You are absolutely correct. On our site we rarely see comments, but a few years back they were more prevalent. If I use a tool that integrates a users other networks (like Disqus) there is a slight increase, but overall commenting on news articles is mostly done on things like Twitter, Facebook, G+. Internal communities are becoming external.
I don't like that all comments might be moving to social networks. I feel like there are less quality comments on social networks, and people feed off of each other for humor and/or attention. But, things are changing whether we like it or not.
That's because business blogs are boring and repetitive most of the times. Try some private, personal blogs. Much more going on there! : )
This is interesting. I wonder if blog visits are down as well or whether it is the case that people are just not interacting with blogs any longer. I can't imagine that the average web visitor is keeping track of their favourite web sites via something like Google Reader so I'm guessing it is the former.
I'm not a big time blogger, but I've noticed the amount of comments for my blog dropping considerably. Hardly anyone says anything anymore. That said, comments on Google+ to things I post here have skyrocketed.
The problem is so many professional blogs make it a pain in the ass to use their commenting systems, and the authors have no engagement with their readers. It's like yelling at the wall outside their office building. No one there is listening, so why bother talking to them?
G+ needs to embrace all the personas you have on the internet - and roll them under one account. Allow users then to use those personas when they interact with their communities.

Doing this they'll once again enable those existing communities to exist & thrive.
Maybe it would be a good idea to install Facebook Comments on our blogs (or maybe Google+ to come up with the same option), folks. What do you think, +Robert Scoble?
If only there was a way to integrate G+ commenting into blogs.
OR is it that people just do not have the time to comment?
i think conversations are now on the conversation as a platform, primary, twitter, friendfeed, then nonw google+. Facebook too, I am working for tv and the easiest way to follow a conversation about show/movie is hashtag.
Oh I know! Just create a login for google+ to be the universal "closed forum" commenting system..."everyone" is doing it!
I find many of my blog readers conflicted. I mean, I share my blog link on Facebook, my Facebook fan page, Twitter and Google+.... where are they supposed to say something? On the blog or the place they found the link?
Most will just say "screw it" and not comment at all once they're presented with that sort of situation.
I think this really has more to do with people discussing the blog/article posts on where they're being linked from (Facebook, G+) rather than on the blog itself.
+Greg Powers People have time to comment, just look at all the comments that are generated here... People just don't like to comment on the blog posts, I think mainly because they don't think they'll see the interaction that they'll see on sites like Google+ and such
There are exceptions, of course. (one of the hottest financial blogs these days imo) has a very active comment section, often in the hundreds per post. Perhaps not surprisingly in this day and age.
+Robert Scoble I attribute this to the fact that all those blogs you linked to are really all just rehashed text and adds very very little to the actual knowledge gained from reading it - i.e. read one, you don't need to read any more.

Which means that its more about educating oneself of the pertinent facts, then moving on to some common location around which to talk about those facts. And right now, the best place to socialize and chat about topics such as this is here on Google+.... because it caters so well to the interest graph you mentioned earlier. =)
Blogging never caught my attention, so I am not surprised. As a model it just isn't interactive enough to be sustainable when something engaging comes along.
Should note that there is no correlation between the number of comments on a post and its total viewership.
More blogs need to use OpenID for a login.
It's just so much fun to watch the comments roll up...
This is why, since the day Buzz launched and Salmon was hyped, I have begged for two way comment sync between a commenting system ( Disqus, GFC, etc.) and a feed post (Twitter, Buzz, Reader, etc.). G+ changes my thoughts a little, but comments should work like track backs. So comment sections can sync to the discussions going on elsewhere that are related to your content and provide people an opportunity to engage with them all there or visit the participating other networks to discuss.
Surely it's that G+ etc. have a wider target audience. People will tend to speak more if the think that others will listen.
I see a big part of the problem is that it now is a PITA to pass the anti-spam hurdles in order to write in a comment. It often just isn't worth the effort.
LoL I was going to comment on how fast the comments are streaming in on this post. definitely faster than any blog. (but no filtering /approving)
And if you have a rss subscribtion (google reader or whatever) blog posts come in with some latency every time. By the time new blog post appears, it's all here on G+. And since you commented here, there's no use commenting on the blog
Maybe G+ can make a commenting system, derived from G+/Wave. That would be pretty cool.
It could be that the Like and +1 buttons have ushered in the age of the digital grunt, not to mention that the social networks lack the login, CAPTCHA and other gating processes that slow down blog comments.
At least one can read blog comments that are there. Anyone else try to stay focused on +Robert Scoble comments as they go whizzing by!! :)
What I'm seeing is a combination of things. More people reading via RSS readers and then sharing content on social networks commenting among friends and family instead of locally at the blog. This is just another sign of media become more social.
+Andrew Pagan it is a bigger audience that you are interacting with.
You use the word "interaction" as loosely as a 1990's era blog considers a "comment" ... or considers itself "publishing" ;-) 
Post a comment on a newspaper site and you get spammed from then on with come-ons from them. I've been burned.
I've blogged professionally for $$, I've had a video podcast, and I speak at blogging conferences. My secret: I've never bothered to maintain a blog of my own. The reason: Ever since social media took off, I've predicted blogs are going away.
Answer: A blog is its own island.

Here on G+ you have a critical mass of interaction that leads to other interaction. Here you have a better chance of having your words read, hence more comments. Who wants to write a comment on a blog that may not even be read?
It would be great if Google integrated blogger into G+ like how Open Social works. Comments here and the blog would be synced. Somewhat like G+ becoming the evolved Googl eReader
+Brent Stewart I agree, Google Reader and other social networks are really the best way to get comments on something you find interesting
Maybe people are spending less time mouthing off and more time, I dunno, actually thinking. That would be encouraging.
With the social networking platforms if you are posting a link to the blog are you better to put your comment on the social networking platform along with the link or put it on the blog? Or both? How many people are following the link if I post it? How many are getting enough from my comments that they don't even feel like they need to read the article?

If I comment on a Scoble post then a much bigger audience sees it than if I comment on my blog. Maybe in the future blogs will be dead, all content will be aggregated into streams from the social platforms, and people will make revenue from the content and buzz they generate with that content. +Robert Scoble you'll be a billionaire.
Blogger and G+ link would be awesome.
This is definitely one of the reasons I've moved my blogging to Google+... the interaction that occurs on social networks far outstrips the interaction on a personal blog. Corporate blogs or blogs written by more famous figures tend to attract more interaction, but I'm never likely to be in a position to write for one of those! It is very frustrating to pour hours into a post and get literally no response from peers who comment endlessly on simple status updates on Facebook!
I'm waiting for the APIs to allow comments posted here to be aggregated on my blog. I have WordPress plugins that do that for FriendFeed ($DIETY rest its soul) and Twitter. Not for Facebook, of course, but calk that up to another (hopeful) advantage for G+.
+Robert Scoble -- From a quick scan of your articles, they all look like they were from today (8/23). Perhaps earthquake news distracted US viewers?

I think we need some actual stats before we declared commenting to be dead. Average articles per blog, comments per article and total # of comments should do it, all broken out by blog type/tier.
+Robert Scoble Totally agree with you. People are still reading blogs they just don't comment on them as they are kinda in my opinion going the way of forums. Which aren't used by many except tech heads. People want to comment without having to login or give up their email address and etc.
I don't comment because bloggers don't respond to comments, and the comment section of blogs is generally filled with trolling and spam. Bloggers lost engagement because they don't engage. They monologue.
Most of the blogs are aimed at techies. Most techie blogs link their content here. Most techies have a G+ account. It's pretty simple really. 
Something that proves your point: there's 96 comments so far in Google+ and zero in the blog
very true and i'd say worrying trend +Robert Scoble but i've faith in systems like badgeville and everything Kris Duggan is doing to help raise the game on this. I absolutely see a time when comments are incntivised through sponsorship.

Gaming factors of badgeville aside (for commenting/sharing etc.), why wouldn't there be a branded incentive for contributing to the site's badgeville leaderboard?
I don't comment b/c I don't feel like signing up for a friggin' account every time I visit a new source. By the time I would complete the process, the passion in my comment would be long gone and I probably wouldn't even remember what I wanted to say.

Not only that, there is so much racism, bigotry, homophobia, and other filth on so many sites that it's pretty much useless to comment b/c your words just get lost in a cesspool.

I would comment a lot if there were major improvements to commenting systems in general.
Most people won't leave a comment unless they disagree or feel strongly about something that was said.

Also, most blog sites require you register or give an email and people don't always feel comfortable doing that.
+Lisa Borel has it right. Blogging is dead because its... well "dead". its just not interactive enough to sustain itself. especially when alternatives such as G+ are around.
+Robert Scoble do you agree that it's because there is more interaction here? Why comment on some blog where it's either not likely you'll get any interaction, or you'll have to go back to that site to interact, where here on Google+, well, you're kinda here anyways... Not to mention the push notifications on the mobile apps.
+James Pakele I think you've hit on a very important point - the comment threads on most blogs (usually due to the constraints of the blogging tool) tend to be "dead' - there's little or no follow-on discussion within the threads (with rare exceptions). Throw in the crappy spam and trolling controls on most sytems, and there's little point in bothering.
+Thomas Retterbush Or maybe you have to subscribe or auth with twitter or facebook to comment and people also don't want to do that or don't understand it = don't want to do that.
Blog and forum activity have all decreased since the social media thing has become more mainstream. It's easier to comment at a place like here instead of visiting a bunch of blogs all day.
I comment based on the comments already on the article. If it feels like a bunch of trolls and spam then I'm not going to comment. I also am not a fan of someone just leaving comments to be leaving comments.
With the bulk of direction to blogs coming from various social sites (FB, Twitter G+, etc.) I've found that most people prefer to comment on the original source to the blog.
I don't get much for replies here, but then I'm not near as popular as you... But at least here I don't have to get Farmville updates every 5 seconds. I hope others feel the same way and this becomes an effective way for professionals to generate traffic and sales.
If the earthquake happened in any other country, it would have mostly been ignored by the US - so the cacophony of the Virginia quake is kind of a joke to me.
+Ben Peltz I agree, and I think the core challenge is one of creating value. People see more value in interacting on social networks - the incentive? Other people are engaged with them, creating a naturally engaging experience in which information is exchanged. Some people - particularly those in online communities - value information, ideas, insight, etc very highly. Personal blogs are going to be limited in audience as well as tools to promote this type of engagement.

I think we're going to see more Scoble-like behavior, where more bloggers combine "blogging" with simple communication and move all of their time to the platform that generates the highest engagement. Just as telecommuting brought the office into the home, social networks bring publishing into the stream (of consciousness).
Very interesting observation. Thx for sharing.
Also, there is a problem here on G+ with comments - they are arriving in huge quantities and it's nearly impossible to follow a thread of a conversation or even keep up to what people are saying so you can add your own 2cents into the process.
Inevitably sites like Facebook and G+ will start adding a universal social layer to all online experiences that floats on top of web pages but doesn't come under their control meaning a page will be social whether the creator likes it or not. At that point, blog comments will be dead.
Commenting on blogs has never appealed to me. I'd much rather share it on a social platform and discuss it with my friends rather than deal with all the spammers and trolls that come along with blogs posts.
Look at it this way, when the actual blogger shares his blog on here, people will comment on the link, not the actual blog. at least I will. especially if the blog requires external login to add comments.
+Robert Scoble it is just downright easier to interact on a platform such as G+ the interaction is much higher, the response rate is greater, and the content being pushed is more tailored to the individual (based on their additions of ppl in circles) I find this to be the most compelling way to virtually interact. +Mike Braaten I am sure you are aware.. but you can block that on FB
Maybe one clue is that you only have to log in once and not log or even register with the blogger's site which is often required. G+ is fast, no hazzle. And there's no waiting for approval by the site owner.
My previous comment vanished
It's too difficult to comment on most blogs. You have to log in or provide your identity, answer a captcha, or both. Much easier here.
The scarcest resource we all have are our time and attention - and the proliferation of blogs and sites covering the same news has resulted in a fragmentation of both our time and attention. The reason why Google+ is getting more of our attention is simple - it provides a single point of focus for our attention and time by consolidating all of the news and conversations into one spot. It is becoming like this giant office water cooler - where we know that not only the people who write the news but also the people who make the news are hanging out. And so we come here to have the conversations.
Totally agree. Twitter/facebook killed blogs and their comments and possibly now google+. Why would I comment on your blog when I could just comment to you on twitter, facebook, or google+. Social networks have taken away massive amounts of time from individual blogs.
I find that commenting on blogs on either attracts venomous comments or it becomes too hard to track any responses leading to a kind of hit and run, much easier to keep up in the social side like G+
What I would like to see with comments is the ability to talk to the comment box (like google search box) everytime i want to leave a comment.
Also when I arrive to a blog post I would like to be already authenticated so I don't have to create an account or to authorize with twitter, facebook or whatever. I don't know how that could be done, but for me - if I arrive at any blog post and I can leave a speach comment (which will be translated to text) instantly - I would comment even if I already did it on G+
I do find that feed back for my blog (tho I'm not professional) tends to occur more on Facebook or G+ than the blog itself..
This requires that I can post announcements of new articles, which isn't as easy as it should be.
+Craig Hartel Good point. While I was writing your post was coming in, and my window disappeared below the screen's bottom.
Most times I don't bother commenting on blogs as many of the more popular bloggers don't read or just can't respond to the volume of comments they were getting. You start to wonder if they read them at all. I'm sure you don't read all comments on all your posts on here. Once you feel like you are talking to no-one you stop bothering to talk at all. I gave up commenting on blogs altogether. Here you can potentially get the bloggers ear as you are interacting real-time. Its still difficult however. I feel this has always been a problem, some sites tackle this by voting up or down comments thus filtering the best comments and trying to remove people saying "great post" or "i disagree". Honestly, that's why most times if I have a longer response I just post to my own stream and mention the blogger directly. I feel like the response has a higher chance of being seen plus I include those that follow me in on the conversation.
I am a publisher and have used Facebook Comment in my site for about 3-4 months now and that doesn't get comments even occasionally. I don't have good traffic up to now and I have convinced myself that this is the reason why I don't get enough comments (and quality is another part of the story). But I don't hope that the situation will improve when my traffic increases! I have seen some rise in traffic but decline in the comments. I think that FACEBOOK ENTIRELY DAMAGED the meaning of comments! Now, perhaps people perceive comments as the means of kidding!, flirting! joking! and so on. That's why you get good comments for weird posts in FB and don't get any attention for some serious(=informative) posts.

"G+ comment" is the one of the best features of G+. I like it so much that if G+ rolls out its plugin I would immediately plug it in my website.
+Robert Scoble it all boils down to whats easier and faster to get your perceived value. Short attention span Theatre is getting shorter..
+Robert Scoble No worries

what I said was Google could integrate Blogger and G+ like in the Open Social concept, Comments getting synced on both G+ and blogger. G+ could become the evolved form of Google Reader
+Robert Scoble True, the quake shouldn't have that big of an impact. If you happen to have or know where to get the data to run an analysis, I'd love to see it though -- would make for some interesting study!
Comments are dead on blogs (well, depending on the blog), but links and views and tweets and sharing on Google+ are NOT. KEEP BLOGGING PEOPLE.
Comments are a wasteland. They just become a circle-jerk between people who have nothing better to do but argue about the blog post.

In most cases, the original blog author never gets involved in the discussion. So what's the point?

Even here, +Robert Scoble - do you actually read the hundreds of comments your posts generate? Is that even possible? So who are we talking to? It seems like a downward spiral of irrelevance, when we could instead be using our time generating NEW content.
I do prefer to comment on the socials instead.
Google+ comments need some work though, especially when this many people are commenting and mentioning all over the place. Disqus' reply works better. Although on Disqus people just reply to early comments with unrelated things to get noticed. If Google could merge the two systems then they could be on to a winner.
I don't think comments is a measure of volume of people reached. So, who cares. Viewing, linking to and sharing is more of a measure.
There's one more big difference between commenting here vs. to a blog. In G+ it's transitional communication, it's pretty short-lived. No one will take notice tomorrow. A blog post is here to stay. It will be found by google next year. That means you better blog ideas that are meant to last, thoughtful, meaningful. For a quick discussion to make up your mind, social media is favorable. That applies to blog comments, too. If you think it's important to leave some idea for others that research this issue much later, attach it to a decent blog.
For me it always feels like yelling at a wall. I generally never hear back from authors when I post comments on blogs, they are all too busy on Twitter.

The main thing I do is post a link to the post here or on twitter, and discuss it with people I want to talk with. 
I wrote a blog post late last night and it auto-posted to Facebook and Twitter. I had to manually post it on G+. I'm seeing 3x the hits from G+ compared to the "established" social networks. I think people aren't nearly as engaged on the old networks. I'm not a sociologist so I can't say why, other than perhaps boredom.
I think G+, Blogger and Reader would be the killer combo ... definitely greater than the sum of the parts. Would love to be able to easily post an article from Reader to my G+ stream with comments. Would also love to have my original content on Blogger available in my stream and have G+ comments show up on my blog. I have to believe this sort of integration is in G+ roadmap. It's this powerful integration that will make G+ a winner in the space.
Yes, I do see this. Absolutely. Most comments are on the LINK that gets people there, not on the content itself. I suspect this is mostly convenience. It is simply easier to comment here than to log in/brave the captcha on a blog. Also, there is more immediate interaction if commented on a feeder system.
Blog comments lost importance in the face of waves and waves of comment spam.
I been here for a week and all i can say if this freak'n stream doesn't stop moving up/down i will just one day get tired of trying to find what i just was in the middle of reading and done. It's like trying to read a book on a roller coaster.
+Robert Scoble On 32 blog entries beginning July 12 I have collected 46 comments. I used to think I wasn't doing well. Thanks for making me feel better.
the way comments scroll by now, I feel like this is more of a chat room... and its better to post shorter ones
Maybe in general, but GREAT conversations happen daily on +Fred Wilson 's
Yes, I saw a post, +Craig Kanalley trying to track the earthquake stuff, but via HuffPost you have to mess with just to contribute. Just a quick comment on g+ though. Most blog comments I see these days are link farmers who haven't heard yet that google and all the other search engines are wise to them. Sorry +Ben Roberts I'll stop now.
Well, the HuffPo is essentially a bloggers' haven. Are they making money? Judging by AOL stock price they are not. And they don't even pay their writers.
+Thomas Lock You're absolutely right. Google needs to implement a brake so you can lock up the screen while you're writing. It shouldn't release until you click on the green button.
Commenting on blogs - its limited and slow. Commenting on Google+ is interactive. Plus G+ is a news source. So, if you are looking for information about the earthquake, you are more likely to see a comment posted on G+ than if you are perusing a blog. Its the 'wave' of the future. (Oh, wait, they tried that wave thing before, didn't they? LOL!)
No NO, +Chris Gardner Don't stop on my account. I just find it funny. I post long comments and they get ignored yet one-line comments I see responses to. Its sort of funny the way things are developing. I just get annoyed by "good post" comments. isn't that the point (one of them) of the +1 button? it makes it hard for actual interaction. It seems +mentioning a person in a comment is a good way to get attention of other readers though. I'm just waiting for the ascii art to start showing up :-P
+Thomas Lock I just learned this trick the other day. Click on the little down triangle on the upper right corner of a post. Choose Link to this post. It gives you a window that stays put. You need to reload to get new comments, but they're added at the bottom, and it's not your stream, so nothing is added at the top.
173 comments to this post already! Do you honestly think anyone has time to read them ALL. Give Twitter credit. At least they limit the number of characters one can post!
I wonder if it's possible to get rid of the "old school" comment system and tie in G+.
I would actually go back to blogger if that's the case.
Thanks +Ben Roberts , I'll write away! Oh, so now we'll be asking google to convert our smilies into emoticons ;^} And yes, the mentions do seem to add more fuel to the back and forthing. I found it funny that although I'd been blogging for several years, most of the comments were from link farmers. Then I looked at google analytics and found a ton of people were reading my blog, just via rss.
I've noticed comments dropping off for about the past year. I'm not too concerned about it. I would just guess that people are posting links to social networks and leaving their comments there for better discussion.
Blog rolls are what's dead. You still occasionally see a comment. When was the last time you saw a well-tended and current blog roll?
A blog is a website where where an "individual" can generate content, where visitors can leave comments; G+ is a different animal.....and nothing points to the fact that it will replace a blog.
+Chris Gardner why not, they already convert them in google chat. Its a nice little animation from text to icon too
For me, sometimes the content of blog posts seems to be more reporting news or whatever than presenting it as a topic of discussion. I personally feel more inclined to comment on things if the blogger writes in a way that invites feedback or something along those lines.
Facebook, Twitter and other Social Media platforms sure killed commenting on my blog. People are more likely to comment and link from their own account with Facebook, Twitter (and now G+) than they are on the blog itself.

What I'd like to see is a way to show social media linkbacks that show up on my blog like we have for when other blogs blog about what we've written.
All I want, as a blogger, is to know that I have an audience. Feedback is more than commentary, it's also the number of followers, the amount of shares an article gets (which often isn't counted), the evidence that someone listens...
i write, I blog, because that's what i do. I'd do it if totally ignored ( St. Francis preached to the crows for that reason, so why shouldn't I?). But, knowing that someone pays attention is a good feeling. Hug a blogger today, won't you?
I still get lots of blog comments on my blog - not sure what you mean.
Depends on the topic as well. Blogs with a community that talk about specific things, not big tech news EVERYONE already covers see more comments.
Newsweek/Daily Beast has seen a 700% increase in comments since installing an Echo powered commenting system. Big increases at Washington Post and ESPN too.

It's true, though, that a huge amount of the engagement happens on social networks, that's why we declared 'Commenting is Dead' last year. We can now aggregate FB Fan page comments and Twitter comments, looking forward to supporting G+ as well when they turn on their API (cc: +Louis Gray )
Since we have our blog RSS feed to FB, we wind up getting most of our comments on any given blog post on FB.
Lots of blog comments are moderated due to spam. It slows down interaction when they aren't posted in real time, and it discourages people when they don't know if the blogger will really look at their posts.
+Robert Scoble I don't think blog comments are dead, but people are more selective. People don't care about 'being first' or just saying 'thanks for posting this any more' - that is what the like/retweet/+1 piece is for. When I post content on my blog that is just broadcasting, I never get comments. When I post content meant to be engaging, I get plenty of comments. Way to much black or white thinking in the tech world these days - grey is always the winner.
There is definitely content overload and people aren't taking the time to comment unless:

1- they are passionate about the topic
2- they a loyal subscriber

We recently received 47 comments on an infographic we published back in May about programming languages. ( Those that commented were mostly programmers and very passionate about the topic.

And yes, I agree with most in that people are now commenting on other platforms like Google+, Facebook and Twitter. You can share a link on one of these platforms and see the comments formulate there. This is why utilizing API's to integrate these platforms onto your blog is important, like Facebook Connect. Something we're still trying to work on as well. This way comments can be seen on your blog and on your social network platform.
+Robert Scoble I think it's about intent. If you want to engage, almost like texting, Tweet. I know you are reading this thread, so I'm commenting here, I didn't even check to see if this is on your blog or not. On a blog, it's harder to track responses, so I'd rather leave a comment that I don't need a response to. so on so forth. It's about the engagement.
A discussion with people in your circles or who you have connections to is more appropriate than just talking to...random people that happen to read a blog.
I think a lot of has to do with one thing - convenience. If you blog, then instantly share your blog on Twitter, Facebook, G+, Tumblr, blah.blah.blah. It's overload. And if I can get actual information, sharing, and interaction from a social site, why take the time to comment on your blog? Only to be left out of the conversation, while everyone else is actively discussing it on G+.
I think people are commenting on social media instead of blogs. At least, that's what we're seeing. With the integration and like buttons built into everything it's just easier to do that and you're more sure your friends will see what you say.
Wonder how long it will take for someone to find a way to take public comments on a link to an article and port them back to the blog.
I think the real reason is that so few authors reply to comments on blogs. The consumption of time is a factor both ways. But I certainly don't want to post a comment that's never going to be read.
This is the difficult (and interesting) problem. How can we bring the level of interaction common on social sites like Google+ to the broader web.

That is a big question and the right answer would be worth a lot more, in terms of objective value, than any these social sites.
I was curious what Disqus-wide data says so took a quick peek just now at avg. comments per thread a year ago vs. from the past week and it's the same. Actually when we measure on large and/or active communities the ratio tends to increase a lot, in part b/c it's much easier to comment now b/c of things like universal login, notifications, etc. But in aggregate maybe it's flat b/c those other factors are counterbalancing -- stretching people's time spent on social engagement like you said.
I definitely get more comments on my Dailybooth site than I do on my blog which gets more hits. Go figure.
Yeah still pretty interesting.. 114 people have liked our post on our blog, 4 +1's and 37 tweets, but 4 comments.. People just don't like to comment on blogs anymore.. Even with the FB comment plugin
Ka Te
I think Chris nailed it - I hate the hoops you have to jump through to prove you're not a spammer. I hate that on some forums you can be labeled a spammer/troll but ONE person who simply does not share your views and, without review, be banned.

I don't think the "like" button has killed comments. If I'm gonna comment, I'm gonna comment. However I feel awkward commenting just to say "I like this!" and usually don't. The "like" button helps me leave feedback whereas I otherwise would not have.
One thing that really annoys me particularly on G+ is the number of people who blog and run. In other words, they post their gems of wisdom which hopefully starts a sometimes interesting conversation in the comments. But, the author doesn't participate! I've seen a lot of this in the short time G+ has been active and the consequences of it are that I couldn't be bothered engaging if the author can't either.
+Philip Daly HELLUVA INSIGHT! You want more interaction on your blog... INTERACT! No offence, I'm not saying he's this but but when your a "newscaster" you cast news and run.... when your a human being.... people interact with you/your system more. Thats what makes Google Hangouts the best thing since sliced bread! Interaction cant get better than that!
Possibly been said but I think that an API for G+ could easily allow the misdirected blog comments to be allocated to the particular blogs in order to get the engagement statistics. Might be a way to monetize the blogs also (where google takes a cut). So G+ becomes a comments engine (among other things) of blogs. I suspect G+ will end a lot of blogs in any case.
+Peter Cupit good thought... its almost as though I dont even wanna use my own Wordpress blog... I feel like since the audience will already be at Google Plus.... why go to your own blog to drive them there when they come here fore info learning and more.... not to say that having my post on my own site isnt helpful its just less relevant to my audience.... but its like the mediacenter of info is becoming social networks (if it hasnt already totally become) I know people who totally get ALL there news from FB right now. Its crazy! They also hear about blog post thru FB... they go to the sight... read it... then come back too FB to comment on what they read! Its a serious shift I see.
yes, i would agree there are less comments on blogs. that may be because it is easier to comment on a blog post in FB or Google +. the readership of my blog has increased since linking my posts to these other two sites. it's becoming increasingly difficult to comment in blog posts, while with FB and Google + you already are signed in, so the comment moves fluidly
I think the discussion has moved to social networks. People like, share, tweet blog posts and then discuss it on those networks. Popular blogs have hundreds or thousand of people posting the blog post links to their FB wall or Google+ and the comments are spread across all of these walls. It would be cool if you could aggregate all the comments from shares, likes, etc. and display those in your blog posts comment section.
+Robert Scoble What are your thoughts on using something like WP Symposium to create a better community on a blog to encourage people to stay there longer and comment? I know you talked about Blog Frog recently as well.
It's the low friction of commenting over here that encourages me to comment. I seldom comment on blogs that requires me to login even though I have disqus and wordpress accounts.
I think the answer to that is integration, dont try and make a webpage a one stop shop, that defeats the point. But tightly integrate google+ into the blog with a strong method to make blog comments visible on the blog and handled through Google+
Interesting commentary. For the most part, I never comment directly on blog posts. Perhaps readers don't feel the same connection with the author in the same way there is on google+ or facebook.
+Robert Scoble about commenting on news, I don't like to comment on news site/blogging because they ask for name and email. That's what Google+ have advantage. They can post as long as they will and easy for people to put comment here. One thing that missing in google post is the ability to post in decent formatting
Speaking as a reader of many blogs (as opposed to when I write): I don't read other people's comments on the blogs I follow, nor do I ever post comments. I know a lot of people do, obviously, but I prefer to read the articles. If I have a comment or question, I will email the author directly.

I agree with +William Lanphear 's sentiment that there is not the same connection with the author. Additionally, it is not as inviting, nor interactive. Lastly, I find that comments in G+ are more valuable (better written, more thought out, etc.) than comments on blogs. I don't know why that is.
my network has become distributed, and it ends up making the blog at its center look absolutely dead. personally i am still commenting on other blogs when i feel moved to but not nearly as often as i used to.
My blog comments started dying when my readers picked up Twitter. On one blog I even turned them off rather than waste time moderating what was left -- the spam. I still like my blogs for publishing. I use Twitter to link to my posts (because RSS died about the same time as comments). But the resulting discussion happens on Twitter.

I'd like to see that discussion move to Google+ but unless personal brands (as opposed to commercial brands) are allowed here, I don't see that happening. I can't see the people who worked years to build their personal brand on Blogger abandoning it to use G+.
I have not commented on Techcrunch since they implemented FB commenting. I suspect that other readers may be doing the same. (My desire to read Techcrunch has also declined as a result).

Facebook itself is old news, which might be the reason that people are not commenting on articles about Facebook.

At least 240 comments on your post though....maybe all the people who used to follow tech blogs are now just following the bloggers they enjoy on G plus?
This depends on what you perceive to be a true blog. All off the above are news sources. News sources that adapted their model to integrate commenting beneath news articles. In reality social media users may rather share articles on their social networks where their community is (for discussion), not with the general public, perhaps.
That's true...Even these days you will hardly find other bloggers commenting and that too for backlink and traffic....
Any such news which itself is big are suppose to start a huge discussion among readers...
Though one reason which I believe is most of the comments are happening on social media sites like Facebook and now Google+....
If you would have written same post on your blog or any other blog..You might not have received so many comments and most important detailed comments...!!!
In short: Social media sites are taking over Blogging..!!
In future the real power will be in community and not really in traffic...A blog with strong community with grow faster than a blog with high traffic but no community and that's how Google wants it to be... If you will notice Google rank those website really well who are getting lots of social media sharing and this actually shows how important social media is and specially for any blog...!!
I would agree with +Harsh Agrawal . The only way to get comments on your Blog is to make it dofollow. I can see that comments on Blogs are mostly from Bloggers and if the Blog has dofollow comments, you can find people commenting on every article for their clients (webmasters). Social media shares are obviously important as I could see websites with PR-0 going up to PR-4, and when I look at the social media shares, it exceeds 100 on ever social media button and every post. One more line which can be included is that "CommentLuv" is dead. People rarely read comments except the top one and a person who comments might get a little traffic through CommentLuv if the title of his recent post is Trendy or Controversial.
I do think people are stretched. I get more comments on facebook then on my blog. I've been thinking about possibly only doing comments in one place so I'm not over stretched too. +Leo Babauta seems to be fairing quite well by ONLY accepting comments on G+.... perhaps this is the way to go!
I think I should mention this. I was running a search on google about this as I knew you made a post and I though someone else linked to a New York Times article of the same. Wouldn't you know you were on the first pages when I searched the past month!
Old blogging is dead. The new blogger is not interested so much in interaction as much as trying to use his/her blog for SEO. Facebook and Twitter have trained us to "click" to comment rather than adding anything useful to a conversation.
One of the reasons JP's post gets more readers on confused is that he publishes it 12 hours before I republish it on cloudblog. But we are moving to a different system, and JP and I will work out an arrangement. 

That said, The most interesting blogs to me are the ones that are insightful and meaningful - they generate more emotional interactions. 

But there is a move to short pithy blogs -- which more or less followed technology news from the 2002-2012 area. 

Now the best technology news is in publications like The Atlantic, WSJ, and Forbes (and NY Times), while the prolific posters are still engaging in a good way.
It's about not having comments on blogs... It's because G+ and FB has more interaction 
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