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Is Tapingo the future of all business?

Why is context exciting us so much?

Listen into Tapingo's CEO, Daniel Almog, who walks us through how college students lives have changed due to its contextual system.

It starts with context: what drink do you usually get on the way to class? Is it an iced latte? Fine, your mobile phone can order it for you as soon as you leave your dorm. How? Tapingo keeps track of your context.

It's morning, for instance, and you've crossed a geofence. An alert pops up asking if you want your usual latte. Yes, you answer. When you get to the coffee shop your drink is ready and payment is automatically made. No more scurrying to find your wallet.

+shel israel this is a very clear example of one of our conclusion in the book: that every business will be "Uberized."

Oh, and +Sergey Brin will love this business. Why? He tried to do exactly this business before starting Google (he realized it was too difficult, the story goes, because restaurants never looked at their fax machines, so he switched to working on search engines instead). Shows why timing is so important.

Hmm, right now it's only for college students. Where have I heard that before? Oh, yeah, Facebook, which now is used by most people on the planet. So, want to see the future of business? I can think of no better example than looking at Tapingo.
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16 comments
 
Hey +Robert Scoble , ( 04:50 )    Uber isn't just for iPhone, you realize, right?  I don't pull out my iPhone when I want to use Uber, I pull out my Galaxy Nexus.  And the guy who picks me up doesn't always have an iPhone.   iPhone, in other words, is not synonymous with smartphone   ;)
 
Ahh, good point. Old habits die hard.
 
You know, if the Starbucks by my office offered Tapingo I'd go there every single day rather than only once in a while.  But it does make me wonder- why wouldn't Starbucks just integrate something like this into their own app rather than paying a 10% commission?
 
+Kevin Dunseath I'm sure that if Starbucks were to call Daniel today that it wouldn't have to pay 10%. There are great efficiencies with having thousands of retail outlets. 
 
True enough,. There is a magic price point at which Starbucks would say yeah, it's worth it to not have to manage this ourselves.
 
This is a perfect example of automated meaning-based analysis of data, and of how intensive computerisation of data is making such automation possible. But for me, the real world-changing power of all this lies not in automated latte purchases but in faster, more effective transfer of information between individuals. I wrote about this in 'An Infinite Number of Monkeys'. Incidentally, Facebook claims just over 1 billion active users, which is a hell of a lot but not 'most of the people on the planet'. Just saying...
 
Students really shouldn't be buying lattes. And when did students become so pressed for time that they couldn't spare the few seconds it takes to get their wallets out? Who does removing any friction in spending really benefit?  All very clever and stuff but let's be honest about who really gains from this....
 
to add to Kevin T's comment, how wonderful it is that i cross the geo-fence, my credit card is auto-billed, and actually i was on the way to somewhere else that particular day.  since i don't review my charges day by day (as it increasingly gets filled with micro-transactions), i never notice that i just forked out $4 for nothing.  i  don't see the big gain here, but maybe this particular example is not the best one.
 
The issue with this isn't with the technology. I think the issue is having the retailers and restaurants etc by in so that things work smoothly on the payment side. Aside from Starbucks, Target, McDonalds etc I can't see this working 
 
Nice idea, but I think small shops will not readily adopt it. My college area has a lot of small, one-off restaurants along with the regular cafeteria. They have enough to worry about without new technology.
 
I'm sorry but this isn't exiting at all; it's the ultimate in lazy, uninspired loitering through life. It's your cupcake... in a cup!
 
+Nick Felker his experience is that they do adopt it BECAUSE he fits into their existing workflow and they don't need to change how they work.
 
+Robert Scoble I’ll ask around and see if this is adopted. I'd like it to be as it is cool tech and the data is pretty useful to hold. 
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