I agree, +Nick Nasra
, they have been very successful, in redefining, making new form factors popular, and maybe most of all by being able to create a market, making people wanna pay for music and apps - and tapping in to that revenue. Apple are in no way in decline. Yet. But they are in for tougher competition.
Challenges ahead is shorter product cycles. iPhone 4 will already have been outdated for like two years when the iPhone 5 finally arrives - at least if we look at tech specs only. It will be interesting to see how Apple deal with even shorter product life cycles ahead, not to mention low-cost competition.
There is also a growing concern about who controls information. For example, as Swedish newspapers switch from web to app and iPad format, there has been a harsh debate over the rather disturbing fact that content of Swedish newspapers have to be approved by an American corporation. These sort of issues may
become a growing problem for Apple in the future if they don't find a way of handling it better - at least from a PR point of view.
Speaking of PR, I won't even mention the case against Samsung over the Tab. Now people who had not even heard of the Tab wants it, since they are convinced it must be better than the iPad. I wonder how many people in PR lost their jobs at Apple after that debacle? These sort of fuckups may also cost Apple dearly in the long run, if they keep it up. Android on the other hand will have to learn the same lessons.