As with any new feature, it behooves the prospective user to do some research first and to wait for the provider to release added documentation. I would venture to guess that your feedback via the "Send Feedback" button would be more beneficial than raving on your blog in order to contribute to click through rates of your personal brand.
Now that I've had the opportunity to vent, I'll add something of more value.
I can agree with you on all of those points. They are definitely painful, especially for someone like you +Robert Scoble
, who posts like a Federal Reserve Printing Press. Having to decide where to post and who maintains control over the brand page is a headache. The fact that your company is already working internally to deal with these shortcomings is a feat, I'll give you that.
Keep in mind however, brand pages are not even 24 hours old. While many companies online are usually pretty slow to implement changes, Google has a decent track record (depending on the circumstances).
For all of your sensationalist ravings, you do drive a good point. It seems as though someone didn't account for these difficulties that you are having at the moment with your brand pages publicly
. I do not assume that all is wine and roses right now at Google, but then again, I don't assume that they are asleep at the wheel (as you appear to in your article). Google is a massive company working on many projects besides Google+ and the mini-projects within that department. I would venture to guess that they will be rolling things out as they become more polished. First the pages themselves, then open to the public, then add in administration features, etc.
I think it's a little early for a "doom and gloom" type rant like this. I'm not discounting your points, again, they are valid. I am a tad disappointed in their delivery. Forgive my initial response paragraph, I leave it up there now after thinking about it as I think you have a right to know exactly what I was thinking at the time and to respond to that as well if you feel it necessary. As with continuing to use Google Plus Brand Pages, the choice is yours.