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Move your business to mobile with Uppsite lets you turn your website into a mobile site within a couple of minutes. Great for businesses that want to reach mobile customers. Here I get a look at its latest offering and find out more about what they do for businesses that want to get on mobile.

It's amazing how many businesses still don't have sites that work well on mobile.
Jeremy Rosenberg's profile photoGal Brill's profile photoZiona Etzion's profile photoNathan Glaude's profile photo
Just curious what is the pay model for this? I.e. it isn't truly free?
I tried using this yesterday and wasn't really impressed with what ultimately came from it.  I would like to have some control over what is actually happening when all the gears are moving and cranking, there was no request for my own image to create an app icon, and I just really felt left in the dark.  But I'm not giving up on it... just askance at this point. on android - features page knocks to the right - you need to css3 a clearfix for your features page to work and line up properly
it's all about responsive design. no more separate mobile sites - just one site that responds to the size of the monitor viewing it. twitter's bootstrap is a really easy way to get a responsive design started.
It creates a pretty generic output from my tests. It's consumer or small business direct if you ask me, not for larger companies. 
Thanks Robert for a great interview, it was fun :)

John - Yes you can use the free (truly free) version and enjoy most of what we have to offer.
Sondra - What you seen is a quick preview, if you go and create a user you will have full control over many UI elements (more then you think…).
Jeff - Thanks we look into that.
Ben - Responsive is a great tool, but it isn't an App, we offer you a way to get one for free and get the most of native and web apps, if you like of course.
JP - Our big customers think differently, but we are focused on content websites so we may be talking about different things, just see what I told Sondra - you can do a lot with the tool we offer.

Thanks all for taking the time to watch and comment.

Thanks, +Gal Brill  for that bit of information - I'll give it another go and check it out -- if it works well I'll gladly suggest it to some other small biz friends who might like it, too.  BTW, I found out about it by clking on a google adword from my gmail account.. it was hovering over my email view - just thought you'd like to know how I knew about it yesterday. :)  
Thanks +Gal Brill I will share this update with people in the tech arena and fellow developers. 
For a person that is not technologically proficient Uppsite worked smoothly even in the launch version.  Best of luck with this one too.

I look forward to using it again.
It only works for Wordpress sites? What's the point? WP already has responsive themes you can add for free. WTF does he mean it costs $10,000 per platform to do it the right way? Please stop interviewing these one stop wonder shops, they just ruin the market.
It doesn't only work for Wordpress Ian.
And yes, definitely a smooth process Ziona.
+Ian Firth how can you ruin the market ?? isn't this the nature of competition ?  it doesn't just work with WP, it also works with Tumbler and blogger...  I find this to be very easy for small biz, or bloggers, it's not necessarily competing with developers.
+Ian Firth Just think what WordPress did to the CMS and for the Internet in general... Did that ruin the web? UppSite isn't just for WordPress but we are a partner with the VIP, soon our platform will work for any site, but doing that right takes time. Resonsive is cool but try getting push notification in HTML ;)
Try getting a native app with full integration, comments, push and more done and you will find out you will end up paying top dollars, we can change this, and we are changing it.
+Sondra Sneed it makes it hard for developers, who do build good responsive sites, and mobile apps to stay in business. Ignorant companies see these "make my stuff mobile" options (of which Robert has probably interviewed 5 in the last year), and they sign up. Rarely do they get what the need for their business.

+Gal Brill who wants to download an app of a website? An app that requires updates? Mobile web works just fine. Why force customers to download an app, when you can just add a responsive theme to your WP site?
HTML already has push notification, it's called email, and it's used for marketing to existing and potential customers. I can't even think of a business (who I am a customer of) I would install an app for. McDonalds? A local hardware store? A car wash? Movie theater?

If I want to know what's new at those places, I look it up, or drop by. The last thing I would want is apps for all those places all sending me notifications when they have a sale on tacos.

Maybe I'm just not the average consumer.
+Ian Firth I don't think that you miss the point of this kind of service because you aren't an average consumer, but you may not have some of the frustrations, given your developer knowledge, that consumer and small business, small media have in trying to stay current, mobile, and multi-platform.  Not everyone makes enough money for a full IT initiative, and are complete DIYers on the web.  

More and more of us (as consumers) are trying to use our phones for internet access.  Unless what we want to do is either mobile ready or has an app, the consumer is forced to suck down massive data, milking the battery or data limits when all we want to do is read the latest posts while standing in line or god forbid traffic.  Having a simple, optimized app that doesn't force open a browser on the phone in an area without 4g can mean the difference between an extra half day of battery time.  While I'm know you know this, from the business owners perspective it can be daunting to stay current. 

Small businesses like my client who owns a bridal industry business, can create an app that allows updates to the CMS site and her customers can quickly access pics and posts without going to FB or the website.

In a sense this is just a great little work around.  I see it as +Gal Brill points out, just another simplified tool to enable developers and designers not compete with them.  
+Sondra Sneed simply being a mobile app doesn't really solve many bandwidth issues. What if your client has 1000 wedding gown pictures on their site? Is the app going to include all of those, or is it going to pull them down as needed? People don't like 50MB apps.

Looking in the Google Play store, I find that this app is actually a portal app, which isn't really mentioned anywhere on their site or in the video. It's Google Currents for brick and mortars, which means this solution already exists.
+Ian Firth all good points - unarguable - but I think Uppsite just might have some marketing chops -  I think there's room for lots of options.  To be clear about App v browsers and bandwidth, I referring more to download time and instant access to where you are going rather than through the limiting mobile browser - but your point is still valid.
Thanks Robert - an interesting recommendation. On the one hand I applaud most ventures that seek to disrupt an existing market using tech to make things better, easier, cheaper etc.

On the other, I have the same issue with this as I do with much of the debate on responsive design - the best mobile apps are not web sites in disguise.

Mobile apps, especially on phones, are generally used by people 'on the go' - both literally and in mindset. (Research suggests data usage on mobile phones, rather than tablets, peaks in the morning, on the way to work, and in the evening on the way home.) They want to do something as quickly and painlessly as possible. Therefore, great mobile apps understand the user's need, the user's mindset, the context etc and relentlessly focus just on delivering that in the best possible way. To paraphrase Steve Jobs, apps are made great because of what they leave out. So, in many cases it would be far more effective for a company to create several apps focused on different needs and users.

Web sites, however, often have everything and the kitchen sink thrown in, and are made useable by clear, logical navigation and signposting. And, I would argue, that is particularly the case for smaller companies who don't have the time and resources to devote to the site. So, to simply 'translate' a web site into an app by ensuring its design caters for a smaller screen is like doucing a camp fire whilst the forest burns...

What I would like to see is a platform that helps with the strategic thinking as well as design. One that simplifies the targeting process (and demystifies the marketing jargon) whilst pulling through relevant function and content from sites and sources. It might offer suggestions as to the features the app could have in response to questions such as, "who would use this app?", "when?" and "why?"etc..

In fact, if anyone wants to join me and build it or invest in it, I would be very happy to collaborate...

+Ian Firth I like to thank you for asking the "hard" questions - really, because this is what people really think and I like to answer all of them, but I can make good on your points (hope that is OK by you).

Let me start from the end please, and ask you why not?
Why not will always go back to the money part of the equation but there more then just "Why not?"

I wrought a post about "Is content still the king in the mobile era?" - you can find it on our blog:
This why I started UppSite, the way content is consumed in the mobile era is way different and keeping up with the needs for web publishers is hard.

Now, lets clear some points:
a. Responsive is good
b. HTML that works great on mobile devices - is a must
c. UppSites (the app you found in Play market) - is a hub and sandbox, this isn't the full solution that we offer to our clients
d. Our product is more for web publishers the your local car wash (though it can use UppSite)

Getting back to what we do, Responsive design, you may notice, is lacking some mobile elements:
a. Static elements like the Navbar on top (it's more iOS element then Android, but still)
b. Pull Down to refresh
c. Inertia scrolling
d. Push notification (you may argue that email is push for html, but then… it isn't)

If you have the time head-on to out HTML5 blog demo (the one in the video) from you mobile device over at: and test the points above, I think that you will see and feel the direness (and mobile is all about UI and UEX isn't it?!)

UppSite is a way to make your self mobile, and as mobile is a very new technology there are many talk and discussions on how and what will be the right way to go mobile (when I started the company the discussion was "if"…)/
When going mobile as you may know you need to help the uses get the most of your content in the best way, I think that UppSite is doing the best to do so - and we will do our best in the future.

You may like what we do, and you may not - but going mobile for publishers is a huge task, why any blog or content site shouldn't have a great app like the big sites? I think, and believe that any publisher is entitled to the best mobile presents - this is what we do.
20 years ago getting a website up and running cost a lot and was just for big companies - then came WordPress and changed that for ever ruling about 20% of the web, UppSite is that same thing just for the mobile era.

Hope this long answer is covering most, sorry if my English isn't the best, you may noticed that it isn't my first language :) 

I see that it is active with Blogger too. Nice