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WeVideo is yet another demonstration of how EVERYTHING is changing due to cloud, even video editing


http://www.wevideo.com/

Is FinalCut or Avid dead? Well, not quite yet, but you can see where the industry is going by checking out WeVideo. They won the DemoGod award last fall and here I catch up with its CEO +Jostein Svendsen to discover what makes cloud-based video editing special.

Will you use it? I predict you will. We're trying it out here, especially as we shoot more video with cell phones and with teams who need to work together across large distances (part of our team is in Texas, another part of our team is here in California).

What's the main advantage? Collaboration. Now you can edit with other people all at the same time. Very powerful for building videos for Internet distribution.

But this shows a deeper trend: that cloud is taking over EVERYTHING. Now that the world is moving to services such as this one, why again does Apple or Microsoft have power over our operating system choices? They don't.

This system works fine on a wide variety of mobile phones and even tablets.

The future is here, and this is a great demonstration of how EVERYTHING is changing.
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55 comments
 
I've not yet watched the video, but if it works really well and can also work in a browser, it'd make a great addition to Google Apps.
 
well, I'm stoked! Just the global library alone is exciting
 
+Khalid Boutin it works very well. I bet we'll see a lot more video editing systems show up in various places. Already YouTube has some of these editing features and more would be very nice.
 
This is really cool and shows where we are headed. What an incredibly interesting tool. Anything that frees me up from my computer and allows me to go wherever I want and still have a powerful app available to me regardless of which computer I am at, that is super powerful. Very interesting.
 
+Robert Scoble I've seen YouTube's and it's certainly good enough for doing the basics in a really simple way. But if this is markedly better, it could be an acquisition target; imagine the allure for video professionals of getting something like that, along with Docs etc for the yearly subscription. I'm sure others would be interested, too.
 
I'd try it if they had a free demo of 1080p, and they should mention the price for that, they only price 720p.
 
As a great man once said... "Whoa..."
 
oh nice, I'm checking this out now. Thanks for the share. Might be rough times ahead for a lot of post houses...
 
Interesting for the consumer market, but light years to go before it's suitable for professional filmmakers. FCP/Avid have very little to worry about at this point, but this could certainly impact Adobe's video products.
 
+Google needs to acquire WeVideo to supercharge YouTube's limited online editor service. You and We together could change the world making content creation more democratic and egalitarian.
 
Wow, this is really cool! It lowers the bar of sophisticated video content creation and extends complex video content production to the mass public. Perhaps this is the beginning of the kind of innovation that will eventually unlocks the strangle hold of video content producers have on the entertainment industry!
 
Just goes to show how much you can do with Flash even if it lacks the coolness of HTML5. ;-) However, do people really want to wait for very long uploads of high bitrate source footage just to use ~10% of it? Good for editing video shot on mobile devices, I guess.
 
Well I think Final Cut is dead. Avid and Adobe Premiere are still pretty powerful tools. However, WeVideo could be very effective for certain situations. It'll at least give some competition for Avid and Adobe to improve their products, but I don't think they'll be going away.
 
Jostein is a great serial entrepreneur, and i see a great potential for this crowd-video-editing solution in the cloud.
 
I have not used WeVideo, but when I first heard about it via a +ReelSEO post, I checked it out. Soon, when online collaboration is a bigger deal for me, I expect to get back to it.
 
The future of video editing. Now would be a good to time to buy shares of this company.
 
Very exciting! But like Dan Dennedy said, we still have the problem of uploading large files at 1M upload rate.
 
+Jayce Broda I agree with the Uploading issue being a hurdle to crossover. The uploading of the original content was my biggest concern. Usually we do edits and Reduce the size of what we are working on, but with this model, the BIG stuff has to get into the system before you can cut it down.
 
This is true, but I have to say: This single feature of crowd editing would change my business more than anything else right now, because it the most time consuming and costly thing we do.
 
I have to admit as a FinalCut Pro user, I was quite skeptical before watching the video. WOW!! Looks very promising. Centralizing the processor intensive parts of the editing process in the cloud makes a huge difference. I'm assuming since the rendering is happening remotely and you're using much small video proxy previews locally is what really makes this shine. I'm looking forward to giving WeVideo a test drive. Thanks for posting Robert!
 
+Marla Schulman I love to know more about how you'd compare this with FCPX or another editor with WeVideo, is it usable for pro-editing?. Were render times reasonable? Thank you!
 
Re-upload and re-download every document, file and piece of information you have, every single time you want to access it. Can't explain that!
 
+Jordan Clark I'm the CTO of WeVideo. We are working on mobile editors also where we actually keep the proxies stored on the device itself across sessions. This means no re-download. For the web-version you don't re-download during a session (being cached in the browser).
 
+Robert Scoble - I'm the lead developer of +Novacut, a cloud enabled video editor aimed at professional storytellers. Our goal is to utilize the cloud whenever possible (especially for real-time collaboration), but never depend on it. It's often impractical to upload everything first to the cloud before editing, especially in order to get that critical on-set feedback as quickly as possible. Pro video is so storage intensive that a pure-web approach doesn't fit all cases, but the cloud is likewise too tantalizing to ignore... I think we've struck a good balance. +Dmedia is at the heart of our technology (it's our storage component).

+Bjørn Rustberggard - we definitely see WeVideo as a kindred spirit and are happy to see others pioneering in cloud-video-editing! I really enjoyed this interview, it answered a lot of questions I had. I agree that having a bunch of people making changes all at once in real-time quickly degrades into chaos. One question I still have: is it possible to "watch" another person editing in real-time, even if you can't make changes at the same time? Our hunch is real-time collaboration in Novacut will be used more conversationally, as a way to point your collaborators to a certain part of the edit, say to explain a proposed change by actually making it, etc. Anyway, exciting stuff and I wish you and all the WeVideo team the best!
 
Final Cut is officially dead with +Jostein Svendsen's WeVideo. The interface looks beautiful and fast, the collaboration feature is remarkable. If they improve collaboration feature with real-time editing, it could be used like GitHub for Videos! One thing would have been nice, could you export the stuff you imported? For example, I want to export all the images, sound, video that I imported (raw) back to my computer. And would be great if we could go back and forth with Final Cut, incase we are travelling and internet is not working. We could export > then import.
 
Go WeVideo! Very cool stuff, indeed!
 
I heard the cloud is dead. It's all about big data now.
 
Experience relies HEAVILY on the speed of your datapipe above all else.
 
This isn't due to "cloud" this is due to pc makers fixing the market and fighting moore's law - failing to lower costs of commodity hardware. Oh and moronic apple consumers paying tripple the market value for a pc.
 
Do you have to upload all of the videos first or does it stay local on the computer?
 
+Mohamed Mansour WeVideo always keeps your original copy in the cloud, so you can download it anytime. There's no automatic syncing for that, like Dropbox's folder ... yet, but stay tuned :). +Kevin Cox in order to be able to use a video in a timeline, yes, it will have to be uploaded first. But there are upsides to it, too :). Working with a size optimized proxy of the original file makes the cloud experience way better (much less bandwidth and better performance during editing). It also enables you to allow others to use your videos in their edits and vice-versa. And last but not least, it supports virtually all video formats, in a way that is transparent for you.
 
Love the idea and hope I'll soon use the service. Very appealing. Treat this well and do well!
Best wishes, Roger, Roger'sWorld and thankly.net
 
What about bandwidth, I run close to my 250 gig limit most every month.
 
+The Seattled well, you still need to upload your videos to YouTube or some other distribution system, no? This does increase that a bit, but not that much. But if you are uploading 250gig a month you have deeper troubles! :-)
 
+Robert Scoble Your right I do have deeper troubles ;-) If you add up Netflix and all the other streaming videos consumed, that is a big chunk. As you know 12 min of raw 5d mkii footage is about 4 gigs. So if I was solely using this product I would be easily crushing big bandwidth with the upload and then editing (I think?). When I upload to Youtube or Vimeo it is just the condensed finish product. Thanks for responding buddy, have a nice day.
 
+The Seattled Uploading a 4GB / 12 minutes video file to WeVideo will definitely consume your upload bandwidth (as uploading to Youtube or Vimeo would as well). However, during editing you'll be using a proxy file which we create on our servers and which is optimized for both bandwidth and performance (lower resolution, better encoding, lower quality). That will definitely not take 4GB of your download bandwidth. Exporting your edit to Youtube or Vimeo will still use the HQ original version of the file (which is already in the cloud), so the final video won't have to suffer from quality loss.

But really, why not give it a spin and see how your bandwidth behaves? :) We'd love to hear what you think of it.
 
This looks really great, but for video editing I definitely prefer the larger up front cost to a consistent monthly fee. I understand that the freemium model works really well for a lot of companies, but as a consumer I just can't approach everything I do that way. I would much rather pay more money up front and have it set in stone that I will be able to use this tool as long as I want. For real editing, the free plan (and even the plus plan) just won't work for people, because they don't support 1080p. The money will really add up. By comparison, Final Cut Pro X is just a $299 one-time fee, which is the same as the annual price of WeVideo Ultra (the first tier to allow for 1080p). It's a tough dichotomy between being the future of video editiong and on the cutting edge, and being a tool for the real professionals who would be the ones willing to be early adopters for that. Maybe they're just going in the opposite direction, and appealing to casual users first.
 
Terms of Use:
"You further grant to WeVideo a non-exclusive, perpetual, irrevocable, worldwide, royalty-free, transferrable license to reproduce, modify, create derivative works from, distribute, publicly display, publicly perform, make, have made, offer for sale, sell or otherwise use any WeVideo video exported from WeVideo and posted on any other WeVideo site or property, such as to the WeVideo Channel, for example, with the right to sublicense each and every such right."
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