which, without derailing the entire thread, is exactly the point. BBY has struggled for years, in large part because the biggest part of their stores used to be dedicated to media (music, games, software, movies) and that is now increasingly digital. Why not rent out your showroom space to let vendors offer a better in-store experience and potentially better support/selection. It's actually a return to the original big box model, the classic department store (Woolworth's, Macy's, Rich's, Penney's, etc). Even today that remains true for certain department stores. The Bloomingdales on 60th and Lex has a bunch of specific shop-within-a-shop sections. Ralph Lauren, Tory Burch, BCBG and Kate Spade all have boutiques within the second and third floors, just as an example.
Now back on topic, as +Robert Scoble
said, for Glass, you need a one-on-one type of setup experience. When I went to a fitting, it was more akin to buying a car than buying a gadget. Apple does a great job of making the buying experience special -- this reminded me of that. Users need to be given instructions on setting stuff up, giving commands, etc.
Plus, I think luxury buying experience makes the price that much more acceptable. I've long maintained that if they can even get to a $1000 price point, this thing will fly off shelves.
Ironically I was talking to my ophthalmologist about Glass on Monday while doing my annual eye appointment and he's even more bullish than me! He's one of the top-rated eye surgeons in Atlanta (and really the entire Southeast - he pioneered a bunch of stuff with cataract surgeries and RK and then laser) and he can't wait for Glass. Given all the talk from armchairs about the resulting eye strain, I was interested in his take and be was really excited. Heck, I should probably push and see if I can get him in the Exploerer program!