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Is this a new sign of the times?

You've heard of all the places that ban +Google Glass, but my brother +Benny Scoble is one of the first to welcome Google Glass to a bar (his bar is in Virginia, http://bennys-tavern.advertory.com/ , a very conservative place politically). Why?

1. It's always good being first. If he banned Glass, no one would care cause it's already been done.
2. He realizes that Google Glass users will defacto be heavy Internet influencers. They probably have high Klout scores. Write more Yelp reviews than average (not to mention Facebook reviews, Foursquare tips, Google local reviews, etc). The first users will most likely share their experiences inside the bar at a far higher rate.
3. It positions the bar as modern and "with the times." Anyone can position themselves as scared of the future, but welcoming futuristic devices takes leadership.
4. It makes it OK (and welcoming) for smartphone users to take photos inside the bar, share them on Instagram, Facebook, Twitter, Flickr, Google+, Foursquare, etc.
5. I bet that he collected a nice check from Budweiser who also wants to be seen as modern, social, and all that.

Think this won't be a trend? +Jeep  today invited me to hang out with my Glass and check out its new vehicles. I turned them down because I couldn't fit the event into my schedule, but it sure caught my eye.
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74 comments
 
High Klout scores? Are people still doing Klout?
 
+Benny Scoble should amp up G+ presence or at least his establishment.
I will def stop by next time thru his area.
Smarts run in the family. 
 
Are places really aware of Glass to warrant that at the moment ?

By the way, any idea on release date/UK availability ?
 
Good reasoning, and good business strategy.  

In some ways, it's similar to how having a Wi-Fi hotspot was a big draw a few years ago.  If a town had only 2 or 3 places, someone would look to those stores or restaurants.

Today, WiFi is still useful, but since so many places have it, it's less likely to make a business stand out today.  Plus, 4G service makes Wi-Fi's speed less compelling.
 
He should have done a press release for even more exposure.
 
+Darryl Wright heh, mentioning Klout gets lots of hate, always. But a high Klout score does mark you as a heavy user of social media.
 
+Bryan Foster He'll get all the Glass users just from the folks on G+ who follow +Robert Scoble .  But to get everyone else talking, it would probably take some press releases sent to some media outlets.  With the right exposure, everyone will be discussing it on morning TV, radio, etc.
 
The stupid thing about "no google glass" establishments is that many still allow you to bring your phone and record videos/take pictures within them.
 
It's all well and good until the first customer arrives who discovers a Google Glass can't hold any beverage!
 
+Bryan Foster he didn't need to ... people are already talking about it which is better than any press release ;)
 
+Lee Smallwood - True. But I'd bet that a press release and a mention of Robert would have brought the tech media running. I'm sure that they'll hear about it soon enough though.
 
+Evan Brody... That is very funny!!! Even more funny when my abc agent thinks I'm advertising drinks (against the law in virginia).
As far as a "press release" our local media does not support bars or nightclubs. As +Robert Scoble said earlier we are in a very conservative area... Alcohol and dancing/rock music is still taboo. That being said our customers enjoy coming here, enjoy karaoke, dancing and partying and as our customers get younger, embracing the newest technology seems smart.

 
People still use google glass?  I thought it was a passing fad only used by dorks?
 
+Merle Reine heh. I still wear mine every day. Love it! It ships next year sometime. We'll find out how dorky it is then.
 
Woh! That's interesting! +Robert Scoble I actually got scolded for wearing Glass for the first time yesterday! I got all blushed and embarrassed  too! I was in NYC for the day with my family... I had some cool meetings and then my mom and I thought we'd window shop by all the fancy designer stores since it was only a block away... I was inside the Alexander McQueen boutique (which felt as cold and quiet as a museum) and I snapped a couple of silent photos of the wild outfits when a skinny serious guy in a suit that probably costs as much as my house said, "No pictures or social media sharing of any kind in the store! We don't allow The Glasses in here!_ Oops! I turned red and snuck out the door... O_O
 
My Glass is permanently attached to my face, I don't think I could remove if I was told to ;-)  And when Glass is somehow not on my face I feel strangely disabled... "So bright... so beautiful... ah, Precious."
 
Thanks Robert, more than tempted. 
 
+Daria Musk heh. That's wacky! I haven't had any experience like that yet. I probably would start recording just to see what would happen. :-) Was there a sign in the window that said "no photography?"
 
The only place I don't wear mine...is in the shower! lol
 
hey why is fb making me change my pw? too my google accnt?
 
This is so smart. Glass wearers tend to be more affluent customers, so one might believe they would be spending more money as a customer.  Genius!
 
+Doreen Maxwell I don't know why Facebook is asking you to change your password. It does that once in a while (I would make sure you are trying to visit http://www.facebook.com ) to keep hackers out of your account or because it thinks too many people are trying to get access to your account from too many different places.
 
+Daria Musk you'd think the serious guy would have let you off if he was cool enough to know about Glass?
 
+Robert Scoble Nope! I felt like Julia Roberts in "Pretty Woman" when the lady at the fancy fashion shop tells her there's nothing "for her" there! Haha! Yikes! I do totally agree with you though... What could people / businesses (in most normal situations) be thinking by trying to get people to not use new tools - tech and social - in / around / about their places? Half the world is bending itself into pretzels trying to get likes, shares, follows, etc. You'd think they'd see the potential buzz in people posting a photo, creating a hashtag, spreading the word, etc. Oh well... Remind me not to wear McQueen on my first red carpet! ;)
 
+Daria Musk I once got a tour of Fry's Electronics by John Fry, one of the owners/founders. I asked him why he didn't allow photography in the store and he said he wanted you to discover the store by coming in, not by seeing it in a photo. 

I couldn't argue with his thinking (that day that one store did more than a million in sales).
 
I had a similar discussion with a keyboard player in a band. He didn't want me to post a really cool clip of the band in concert. The band is really anti YouTube, and as such gets little exposure and small audiences. It's free advertising! 
 
+Paul Newport yeah, that really is idiotic on the part of a band. Most bands, LOVE exposure. Especially my favorite band +Delta Rae (they came out after one concert to say thank you). And, of course, +Daria Musk (who rocks) although I got in trouble for filming her with Google Glass because I broke an NDA with +Guy Kawasaki and Google. Yikes. The rules are being rewritten every day. Makes life fun! 
 
People don't like Google Glass because it will destroy all notions of "off-the-record” conversations.
 
+Terence Kam not true at all. I have pictures of people smoking pot while wearing Google Glass. Have you seen those? (They were taken in Amsterdam). There's lots of things that are "off the record" that will stay that way even if everyone is wearing Google Glass. Why? YOu can tell when you are being recorded by Glass. EVERY SINGLE TIME.
 
And generally people comply with social rules. If you ask me not to share a photo, I won't. Although I messed up with Daria because I didn't realize there was a new device that showed up in the video and I didn't realize the rules applied to a concert on the lawn outside of the event, too.
 
+Robert Scoble well boundaries are meant to be crossed ! Band that get social media are the ones that will be the stars of tomorrow, or, like +Daria Musk today ! having said that I really really should take less than 750 shots at the next gig I go to !

Follows +Delta Rae ....
 
+Paul Newport Man, that's nuts! I will rock out for you any day of the week! I've been thinking actually... How cool would it be to gather a ton of Glass Explorers together and play a special show... Then we all upload the footage! Like Jay Z's "Picasso Baby" from every point of view! ;) 

+Robert Scoble should definitely be there... We do like getting into trouble ;)
 
Can someone please explain to me what google glass does and why it's being banned?
 
+savannah Williams it's something that looks like a pair of glasses but actually just houses a camera and a head up display so you can see stuff like email alerts and navigation etc. It's not being banned, it's just that some people don't like photography in their businesses (because it makes the business more popular....)
 
One characteristic of a bar is that it is (usually) only occupied by adults. Concerns could be completely different in other places, such as day care centers. If an establishment has a regular policy against photographing within its premises, of course Glass would be restricted just like a cameraphone or a camera (an older type of photographic device without communication capability).

And I'm there are certain confidential business meetings, even at Google, where people are asked to kindly leave their recording devices turned off. Who knows, perhaps Tim Armstrong is drafting such a policy for AOL right now... 
 
Makes no sense to me. Thanks for the explanation though
 
+Robert Scoble How obvious is the Glass's record indicator?

In a one-to-one setting, yes, it may be obvious to tell whether the Glass is recording. But in a group setting (or when the Glass is not in your line of sight or when the speaker is at a distance), it's not feasible for the speaker to ensure they are not recorded by any Glass.
 
+Robert Scoble i did google it but it was telling me a bunch of tech stuff that I didn't understand or care about. Like the memory and what kind of processor and whatnot. So then I search why google glass is banned and it tells me places where it is banned or going to be but not why
 
+savannah Williams the Google Glass is a wearable computer. It has a camera and screen and you can talk to it or touch the side to control it. People are afraid of it because they think they can be photographed without them knowing (not really true). Plus, they look weird and futuristic, so get a lot of attention. Will ship next year. 
 
Hey, I'm a Ben, own a couple bars, and am glad to have Glass customers, too! Nice job Benny!
 
+Terence Kam how can you tell you are being recorded by a smartphone? YOu can't but with Glass you will always see it being aimed in your direction and you will see the light on in the screen (easy to see in almost any place where you might expect privacy) and you'll see the person wearing it touching it, looking up at the screen, etc. The social cues are pretty straightforward. I'll never be filmed by one without me knowing it, that's for sure.
 
I sat here and read all the comments, very interesting discussion. I am all for tech, but do think that in can detract from being mindful and present in life. I hope we all can put the tech down and just experience without sharing more often
 
Waiting for the first customer with this T-shirt:
No money left for entertainment, spent it all on Glass.

If that gets to be a problem, +Benny Scoble might want to consider making the Glass wearers pay BEFORE they order!  :)
 
+Evan Brody ... You are killing me!!! But I can do this all night...

That is one big glass man
 
+Robert Scoble It is obvious to see that I'm recorded on smartphone. The angle at which someone hold the smartphone pointing at me is a dead giveaway.

But for Glass, looking vs pointing at me looks no different. The only cue I can get is some indicator lights or display on their Glass. That requires more effort to ascertain than smartphone, especially in a more crowded situation.

To illustrate what I mean, imagine seeing a crowd of people cheering some celebrity. You can tell who's recording straightaway by the way they hold their smartphone. Now, imagine all of them use Glass instead. Are you able to tell with the same speed and efficiency as when they're using smartphone instead?

Also, you said I've never be filmed by one without me knowing it Absence of evidence is not evidence of absence. How do you know you've never been filmed? Maybe there is at least one instance where you miss the cue and not aware? Granted, today, there are so few Glass users that it's impossible to miss. But if Glass is as ubiquitous as smart phones, I won't be so confident.
 
HA!  "It's only weird if it doesn't work"

Love that.
 
+Terence Kam Even with the ability to use other types of small cameras to surreptitiously record people, those other devices are intended only for that purpose and unlikely to be used at other times.  Google Glass is intended to be a "constant companion", so it is more likely to be used.  Like that old saying about "the camera you have" being a better one than the one left behind.
 
An interesting question will be how Glass affects people's behavior.

Specifically, will people be more guarded and cautious because they fear being recorded?  That would work against the goal of a place where people go to relax. Then again, if people don't over-do it, nobody will have any problems.  Like cell phones, I think some etiquette rules will arise where people are discouraged from doing the sort of things that bother others.  Even today, without technology, somebody staring at someone is likely to get a negative response.  

The other possibility is that the Glass wearers will act-out and do anti-social things to others in the hopes of creating a viral video clip on YouTube.  However, that sort of video could be pretty self-incriminating in court, so that trend might be self-limiting.  Especially if it turns out the Glass can be used to help track-down the perpetrator(s).
 
+Stephen diFilipo The difference between street surveillance cameras and personal recording devices is this: street cameras have no personal context to what it is recording. You are just one human in the masses of people they record. They do not know about you and they cannot cross-referenced the people they record with databases about you. All they know is this particular anonymous face walk past this place at certain time. To identify you on a street camera, time-consuming effort have to be expended (e.g. police investigation). They can do it for one person, but it is unfeasible to identify everyone.

Personal recording devices, on the other hand, is personal. The person doing the recording knows about you. They can tag meta information with the recording. They can give context to what they are recording. You can see that from +Robert Scoble 's Glass recording that is put up here on Google+ You know he is recording his son/brother/wife/etc and which under which context it is recorded.
 
I own a bar(a public place), everyone in Benny's Tavern has smart phones and they are taking pictures and recording videos every night. Google Glass will make this experience more convenient and fun!!! I'm not trying to invade your privacy ... Don't be afraid ... Enjoy the new technology!!!
 
I never take mine off. haven't run into any issues at work or bars/restaurants. 
 
Let's look into the future. Say one day, Glass becomes a ubiquitous commodity product, with Chinese factories mass producing no-name Androids compatible Glass. Can we guarantee that their generic Glass will include features that protects privacy as Google does now? Eg, will some of these generic Glass introduce a stealth recording feature?

A generic smartphone may have stealth recording feature, but you have to point at an angle to record, which is a dead giveaway. A generic Chinese Glass can make it impossible to tell.
 
Yes!!! Benny understands the business he is in. He should be featured in HBR!
 
I don't know what HBR is... But I'm in
 
If things don't work out, people can always take the party to 7-11, where at least the cash registers are always being videotaped.  :)
 
Yeah, anyone can put up a sign saying "no glass allowed" but putting up one that says "glass welcome," well, for that you'd need a piece of paper and a magic marker, the sort of things that set you apart from the crowd.

Assuming the crowd doesn't have 3.50 to spend at Wal-Mart, that is.
 
this is a great marketing campaign! very clever story weaving going here.
 
"Is this a new sign of the times?"

Nope, just another, highly predictable marketing gimmick. A very inexpensive ad campaign.
It's not whether or not such an ad appeared eventually, that's a duh, it's all about timing. Put it out too early or too late, and it would have little impact. The right time would be before the gadget becomes widely available, but enough people know about it. When the masses can actually buy the Glass in a store, it's too late, and the gimmick loses its impact, and might even start backfiring on establishments like those bars. The Glass itself is obviously pretty irrelevant here, they don't actually expect herds of nerds wearing Glass to pop in. It's all about viral marketing.

From the bar owner's perspective it's great, for a while, because it's all free advertising for him. The brewery apparently paid for the relatively inexpensive poster, and all the bar owner had to to is to take a photo of it and share it in social media, preferably addressing it to someone with a large audience, like +Robert Scoble. Bingo, instant access to gazillions of eyeballs, totally free. With an option for viral visibility later, which will have an impact locally, too. Any traditional local ad campaign would have cost him clearly more. All the viral visibility will benefit the brewery, though, but only for a short while. It's really cheap and simple for them, as they don't even have to come up with a copy, because the audience will write it for them, as we can see above. ;-)

As for Google Glass and the "scared of the future" meme, please, Robert, that's lame, and it's getting very worn out. In places like Virginia, for example, people may indeed be scared of the future, but for obvious reasons, like the chance of Hillary Clinton becoming the next president. As for something like Google Glass, they don't give a crap.
 
I think I have worked out the formula.
1.  Take existing marketing/business strategy.
2.  Couple it with Google Glass.
3.  Describe it as "the way of the future"/"sign of the times"/"what every successful business will do"
 
Benny: HBR is the Harvard Business Review. 
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