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Is this a new sign of the times?

You've heard of all the places that ban +Google Glass, but my brother +Benny Scoble is one of the first to welcome Google Glass to a bar (his bar is in Virginia, , a very conservative place politically). Why?

1. It's always good being first. If he banned Glass, no one would care cause it's already been done.
2. He realizes that Google Glass users will defacto be heavy Internet influencers. They probably have high Klout scores. Write more Yelp reviews than average (not to mention Facebook reviews, Foursquare tips, Google local reviews, etc). The first users will most likely share their experiences inside the bar at a far higher rate.
3. It positions the bar as modern and "with the times." Anyone can position themselves as scared of the future, but welcoming futuristic devices takes leadership.
4. It makes it OK (and welcoming) for smartphone users to take photos inside the bar, share them on Instagram, Facebook, Twitter, Flickr, Google+, Foursquare, etc.
5. I bet that he collected a nice check from Budweiser who also wants to be seen as modern, social, and all that.

Think this won't be a trend? +Jeep  today invited me to hang out with my Glass and check out its new vehicles. I turned them down because I couldn't fit the event into my schedule, but it sure caught my eye.
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High Klout scores? Are people still doing Klout?
+Benny Scoble should amp up G+ presence or at least his establishment.
I will def stop by next time thru his area.
Smarts run in the family. 
Good reasoning, and good business strategy.  

In some ways, it's similar to how having a Wi-Fi hotspot was a big draw a few years ago.  If a town had only 2 or 3 places, someone would look to those stores or restaurants.

Today, WiFi is still useful, but since so many places have it, it's less likely to make a business stand out today.  Plus, 4G service makes Wi-Fi's speed less compelling.
+Bryan Foster He'll get all the Glass users just from the folks on G+ who follow +Robert Scoble .  But to get everyone else talking, it would probably take some press releases sent to some media outlets.  With the right exposure, everyone will be discussing it on morning TV, radio, etc.
The stupid thing about "no google glass" establishments is that many still allow you to bring your phone and record videos/take pictures within them.
It's all well and good until the first customer arrives who discovers a Google Glass can't hold any beverage!
+Bryan Foster he didn't need to ... people are already talking about it which is better than any press release ;)
+Lee Smallwood - True. But I'd bet that a press release and a mention of Robert would have brought the tech media running. I'm sure that they'll hear about it soon enough though.
+Evan Brody... That is very funny!!! Even more funny when my abc agent thinks I'm advertising drinks (against the law in virginia).
As far as a "press release" our local media does not support bars or nightclubs. As +Robert Scoble said earlier we are in a very conservative area... Alcohol and dancing/rock music is still taboo. That being said our customers enjoy coming here, enjoy karaoke, dancing and partying and as our customers get younger, embracing the newest technology seems smart.

People still use google glass?  I thought it was a passing fad only used by dorks?
Woh! That's interesting! +Robert Scoble I actually got scolded for wearing Glass for the first time yesterday! I got all blushed and embarrassed  too! I was in NYC for the day with my family... I had some cool meetings and then my mom and I thought we'd window shop by all the fancy designer stores since it was only a block away... I was inside the Alexander McQueen boutique (which felt as cold and quiet as a museum) and I snapped a couple of silent photos of the wild outfits when a skinny serious guy in a suit that probably costs as much as my house said, "No pictures or social media sharing of any kind in the store! We don't allow The Glasses in here!_ Oops! I turned red and snuck out the door... O_O
My Glass is permanently attached to my face, I don't think I could remove if I was told to ;-)  And when Glass is somehow not on my face I feel strangely disabled... "So bright... so beautiful... ah, Precious."
hey why is fb making me change my pw? too my google accnt?
This is so smart. Glass wearers tend to be more affluent customers, so one might believe they would be spending more money as a customer.  Genius!
+Robert Scoble Nope! I felt like Julia Roberts in "Pretty Woman" when the lady at the fancy fashion shop tells her there's nothing "for her" there! Haha! Yikes! I do totally agree with you though... What could people / businesses (in most normal situations) be thinking by trying to get people to not use new tools - tech and social - in / around / about their places? Half the world is bending itself into pretzels trying to get likes, shares, follows, etc. You'd think they'd see the potential buzz in people posting a photo, creating a hashtag, spreading the word, etc. Oh well... Remind me not to wear McQueen on my first red carpet! ;)
+Paul Newport Man, that's nuts! I will rock out for you any day of the week! I've been thinking actually... How cool would it be to gather a ton of Glass Explorers together and play a special show... Then we all upload the footage! Like Jay Z's "Picasso Baby" from every point of view! ;) 

+Robert Scoble should definitely be there... We do like getting into trouble ;)
Can someone please explain to me what google glass does and why it's being banned?
One characteristic of a bar is that it is (usually) only occupied by adults. Concerns could be completely different in other places, such as day care centers. If an establishment has a regular policy against photographing within its premises, of course Glass would be restricted just like a cameraphone or a camera (an older type of photographic device without communication capability).

And I'm there are certain confidential business meetings, even at Google, where people are asked to kindly leave their recording devices turned off. Who knows, perhaps Tim Armstrong is drafting such a policy for AOL right now... 
Makes no sense to me. Thanks for the explanation though
+Robert Scoble i did google it but it was telling me a bunch of tech stuff that I didn't understand or care about. Like the memory and what kind of processor and whatnot. So then I search why google glass is banned and it tells me places where it is banned or going to be but not why
Hey, I'm a Ben, own a couple bars, and am glad to have Glass customers, too! Nice job Benny!
I sat here and read all the comments, very interesting discussion. I am all for tech, but do think that in can detract from being mindful and present in life. I hope we all can put the tech down and just experience without sharing more often
Waiting for the first customer with this T-shirt:
No money left for entertainment, spent it all on Glass.

If that gets to be a problem, +Benny Scoble might want to consider making the Glass wearers pay BEFORE they order!  :)
+Evan Brody ... You are killing me!!! But I can do this all night...

That is one big glass man
HA!  "It's only weird if it doesn't work"

Love that.
+Terence Kam Even with the ability to use other types of small cameras to surreptitiously record people, those other devices are intended only for that purpose and unlikely to be used at other times.  Google Glass is intended to be a "constant companion", so it is more likely to be used.  Like that old saying about "the camera you have" being a better one than the one left behind.
An interesting question will be how Glass affects people's behavior.

Specifically, will people be more guarded and cautious because they fear being recorded?  That would work against the goal of a place where people go to relax. Then again, if people don't over-do it, nobody will have any problems.  Like cell phones, I think some etiquette rules will arise where people are discouraged from doing the sort of things that bother others.  Even today, without technology, somebody staring at someone is likely to get a negative response.  

The other possibility is that the Glass wearers will act-out and do anti-social things to others in the hopes of creating a viral video clip on YouTube.  However, that sort of video could be pretty self-incriminating in court, so that trend might be self-limiting.  Especially if it turns out the Glass can be used to help track-down the perpetrator(s).
I own a bar(a public place), everyone in Benny's Tavern has smart phones and they are taking pictures and recording videos every night. Google Glass will make this experience more convenient and fun!!! I'm not trying to invade your privacy ... Don't be afraid ... Enjoy the new technology!!!
I never take mine off. haven't run into any issues at work or bars/restaurants. 
Yes!!! Benny understands the business he is in. He should be featured in HBR!
I don't know what HBR is... But I'm in
If things don't work out, people can always take the party to 7-11, where at least the cash registers are always being videotaped.  :)
Yeah, anyone can put up a sign saying "no glass allowed" but putting up one that says "glass welcome," well, for that you'd need a piece of paper and a magic marker, the sort of things that set you apart from the crowd.

Assuming the crowd doesn't have 3.50 to spend at Wal-Mart, that is.
"Is this a new sign of the times?"

Nope, just another, highly predictable marketing gimmick. A very inexpensive ad campaign.
It's not whether or not such an ad appeared eventually, that's a duh, it's all about timing. Put it out too early or too late, and it would have little impact. The right time would be before the gadget becomes widely available, but enough people know about it. When the masses can actually buy the Glass in a store, it's too late, and the gimmick loses its impact, and might even start backfiring on establishments like those bars. The Glass itself is obviously pretty irrelevant here, they don't actually expect herds of nerds wearing Glass to pop in. It's all about viral marketing.

From the bar owner's perspective it's great, for a while, because it's all free advertising for him. The brewery apparently paid for the relatively inexpensive poster, and all the bar owner had to to is to take a photo of it and share it in social media, preferably addressing it to someone with a large audience, like +Robert Scoble. Bingo, instant access to gazillions of eyeballs, totally free. With an option for viral visibility later, which will have an impact locally, too. Any traditional local ad campaign would have cost him clearly more. All the viral visibility will benefit the brewery, though, but only for a short while. It's really cheap and simple for them, as they don't even have to come up with a copy, because the audience will write it for them, as we can see above. ;-)

As for Google Glass and the "scared of the future" meme, please, Robert, that's lame, and it's getting very worn out. In places like Virginia, for example, people may indeed be scared of the future, but for obvious reasons, like the chance of Hillary Clinton becoming the next president. As for something like Google Glass, they don't give a crap.
I think I have worked out the formula.
1.  Take existing marketing/business strategy.
2.  Couple it with Google Glass.
3.  Describe it as "the way of the future"/"sign of the times"/"what every successful business will do"
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