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+shel israel and I just spent the day together working on our book "the Age of Context." (All about how businesses will use sensors, wearable computers, big data, social networks, and location to personalize and improve your experience).

Ours might be the first book written using +Guy Kawasaki's new book called "APE" for "Author, Publisher, Entrepreneur." It's an excellent "how to" book that I just got on my Kindle app for those of you who want to self publish your own book. -- get your own copy on Amazon Kindle.

Here Shel and I met Kaitlin Crawford. She does the social media at the +Ritz Carlton Half Moon Bay (if you visit that page, she does the awesome photos on it). Funny, though, that she makes her personal page very hard to find on Facebook. We'll get her to show her face more.

Why start with the Ritz? Because they are aggressive users of technology to make the customer experience better. They use +OpenTable and SpaFinder computers so that you can book a table or a spa from your mobile phone. They just got a new iPad and table booking system in the restaurant here, too. It texted my phone when our table was ready. 

Not to mention they make a great latte there and it's very close to my house (if you end up there, give me a call and I'll try to come and meet you -- we're doing an open-to-the public meetup tomorrow afternoon starting at 4 p.m.).

Is your business using context in any real way? We want to hear from you!

Anyone know who makes the iPad app that let them seat us efficiently?

Oh, and +Guy Kawasaki got the photo of me wearing my APE shirt today: Thanks for the shirt Guy!
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Does accent adaptation by context in pronunciation tutoring count?
Sounds fascinating RS. IMHO It would be cool to include in your book is WHO are the business early adopters of this changing consumer/commercial world. 
When is the estimated publishing date of your book?
The thing that I wonder about is who is the customer? If I'm the customer of these services then I'm happy. If I'm the product I'm less than enthused.
You have just inspired me to make sure i write our 5th ugly guide book on technology.

The cover is going to be a tech guy checking his phone telling him his table is ready while a fat cat with a 4 year old blackberry slips the hostess a $100 dollar bill while stealing table from the early adopter :)
Now if there were an app for that...
+Robert Scoble Make sure you use styles in Word during your writing phases. It makes the ebook process much easier and it's really annoying to format a document after the fact :)
+Robert Scoble Yeah, +Guy Kawasaki and I were thinking about doing a series of hangouts, each one dedicated to tips in Author, Publisher, and Entrepreneur 
+Robert Scoble It's no coincidence that the longest chapter in APE is "How to Convert Your File"
+J Elliott-Smith Sorry, I was a bit terse. My point was that in the case of Facebook, Google and all the other "free" sites. I'm the product. The customers are the companies that pay for advertising and information about me. I'm kind of tired of being the product and having my privacy constantly "attacked". I'd like to have the option of being on the customer side of the equation. This is particularly true in the case of services that are increasingly context sensitive.
+Kevin Fitts In fact, Kevin we are actively looking for the early business adopters. Got any to point us to?
+Shawn Welch Shawn, I know. I've previously self-published. My biggest problem is that Scoble doesn't use Word. So I'm going to have to feed him one chapter at a time in Google Drive Docs and then integrate.
You forgot to add how Google Cars will drive you autonomously to where you need to go, without your conscience control, due to the context of time of day, location, and general routine.

"It's almost noon. You're close to a Taco Bell. Based on past behavior patterns, you love Mexican fast food. You are now being driven to Taco Bell." says the car.
Following +Guy Kawasaki book also - I also believe it is an extremely helpful resource, especially for a first time author like me. Look forward to hearing your comparisons +Robert Scoble on the difference in following APE vs. your last traditional book. Also look forward to reading the book :-)
the ritz was amazing when i stayed!!!
+J Elliott-Smith Agreed in general but the challenge here is most people don't mind being the product. I think that is going to change somewhat over time but will it change enough for companies with new business models to have success? I'm just not sure though I certainly hope so.
Joseph, How is Open Table contextual? Please tell me more at
I imagine the semantic information age is at our doorsteps. Before the computer understands the information, we are still limited to stumbling upon content. If everything has metadata, geolocation and trends, you have immense information power at your fingertips.
To respond to your question about the iPad app that let them seat you efficiently- there's a good chance that the Ritz is using NoshList to manage their waistlist (at least it looks like it based on the language in the texts you received from them...)
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