(This is my newsletter, sent out every Thursday evening to subscribers at http://eepurl.com/bjalx5
We live in a push world that Apple and Google control. More on that a little later.
It’s been 22 days since the Notification Summit at Betaworks’ offices in New York.
I wanted to make sure you knew about this event, which was hosted by Steve Gillmor and John Borthwick, and included participants such as Matt Mullenweg, founder of Automattic (the folks who do WordPress) and Dennis Crowley, founder of Foursquare.
Put it on your watching schedule. I’ve posted links to videos from the event below, which will get you thinking about the future of mobile in a whole new way.
I’ve watched several of the sessions multiple times, and find that I change my thinking about where mobile is going every time I watch.
Before I get into what I learned, John Borthwick wrote up his thoughts here: https://medium.com/@Borthwick/notification-the-push-and-the-pull-87af21ee69fa#.1u1h9wps0
Steve Gillmor posted his here:https://medium.com/liner-notes/notification-day-8d34efc3c33f#.rgg72s1ps
Their lengthy notes are way more in depth than I’ll be able to go in my newsletter.
What I learned at the summit is that we’re witnessing the move away from apps and towards streams of interactive user interface elements that stream down our screens.
When you hear developers speak the way they did at the summit, you can hear their excitement about seeing a new world delivered (and one with many more users than previous human/computer interface revolutions, like when the Macintosh arrived with its drag-and-drop user interface).
You also hear fear and exasperation with Google and Apple, due to the lack of context around their interfaces. Take the Apple Watch for example, where all notifications are treated the same whether you’re in a meeting, driving, exercising at the gym or sitting on your couch watching a movie.
All of this will seem quite stupid in a decade I’m sure, but we have to wait for the big platform owners to innovate before we can get to the promised land.
I also noticed that we’re all struggling with noise. At the beginning of the day, Adam Bosworth noted that he’s still trying to convince people to make business connections on LinkedIn rather than Facebook.
Why does he have to convince people? Our notification streams aren’t filterable or granular enough, and we’re afraid we’ll miss out on the wedding announcement of a good friend, all while being deluged with a ton of business requests.
As we get more “bots” (or apps that interact with you almost wholly through notifications) this problem is going to get worse. Making sure you don’t miss important things from your channels is going to be an increasing problem and everyone will solve it in different ways.
Some will go as far as leaving all social channels except for email, to try and escape the demands of engagement. Salesforce CEO Marc Benioff, for instance, recently closed down his Facebook account because he was overloaded after his Dreamforce event.
The onus is on Google and Apple to give us new tools to handle our incoming notification streams in better ways, all while giving developers even more capabilities to let us move more application functionality into the notification stream itself.
Soon I’ll be visiting with Adam Cheyer, one of the cofounders of Siri. He’s set to reveal the audio operating system his new company is building. One of the things I’ll be asking him is where he needs this world to go to make it possible to interact with these new bots and streams via audio on mobile.
So much is covered in the videos about what the bleeding edge of mobile app developers are thinking, I wanted to make sure you didn’t miss it:
A conversation with Adam Bosworth, Salesforce’s CTO.
Matthew Panzarino (Techcrunch), Or Arbel (Yo!), and Peter Rojas (Betaworks).
#3: The missing conversation with Foursquare’s CEO Dennis Crowley
Slash Keyboard founders Nick Barr and Cem Kozinoglu. Media using notifications: Jon Steinberg (Daily Mail), Andrew Mclaughlin (Digg), and Alex Danco (Share the Bus).
News and Notifications with Stacy-Marie Ishmael (Buzzfeed) and a data perspective from Gilad Lotan (Betaworks)
Demos XoXco with Ben Brown, Poncho with James Cooper. Then How Web Services are using contextual data to drive relevant notifications: Robert Scoble (Futurist Rackspace), Steve Cheney (Estimote), Joe Stump (SimpleGeo).
A conversation with Linden Tibbets (IFTTT), John Milinovich (URX), and Josh Elman (Investor in Facebook, Twitter, at Greylock).
A conversation with April Underwood (Slack)_, Naveen Selvadurai (Expa), and Ben Brown (XoXco).
24 hours in Dubai: https://www.facebook.com/RobertScoble/posts/10153660709649655
One thing I took away from my visit to Dubai is how having a few highly connected folks can totally transform what you think of a region. First, Prashant K Gulati, known as “PK” to everyone, gave me a whirlwind tour of the huge GITEX event (the CES of the Middle East). Here he is in front of the Google booth: https://www.facebook.com/photo.php?fbid=10153660696959655&set=pcb.10153660709649655
He’s been playing key roles here for more than a decade and is running an innovation accelerator in Dubai called “The Assembly,” which is teaching people to code and build new things from drones to a foosball table with Arduino boards and sensors inside: https://www.facebook.com/makesmartthings
Another one of the connectors that really impressed me is Tina Yd. She runs accelerators in Dubai and Iran, and is one of the rising stars of business in the region. I predict you’ll hear a lot more about her: https://www.facebook.com/tinadot
Here you meet ScaleFT, which is helping Rackspace provide better security to our AWS customers:https://www.facebook.com/RobertScoble/videos/10153663982584655/
New user interface device you put on your finger. Ten sensors inside: “Bird.”https://www.facebook.com/RobertScoble/videos/10153652775364655/
Tesla had an up and down week. First it shipped a major update to its latest car, which brought automatic driving capabilities. Here Oculus Rift’s cofounder Palmer Freeman Luckey says “it’s incredible:”https://www.facebook.com/palmer.luckey/posts/10206691877429941
Then, however, Consumer Reports pulled its best rating for Tesla’s Model S, saying it has a ton of quality problems. Here re/code writes about the Consumer Reports decision:http://recode.net/2015/10/20/tesla-stock-is-falling-fast-after-consumer-reports-rescinds-recommendation/
That, of course, got Elon Musk to respond about the problems:http://www.latimes.com/business/autos/la-fi-hy-tesla-reliability-consumer-reports-20151021-story.html
Me? The future of Tesla is safe. I’m jealous of the owners who now get these new features (far better than the ones my Toyotas have) and the market - not Consumer Reports - will judge Tesla by its ability to get a $45,000 or less car on the road.
Startup June has a new oven. One that recognizes food you put into it and cooks it accordingly. Here’s first look: https://www.facebook.com/RobertScoble/posts/10153664327994655
Is there no such thing as bad PR? Well, here The Information studied data on Uber and found that bad PR caused a few days of downward pressure, but overall it didn’t stop them from growing: https://www.facebook.com/RobertScoble/posts/10153662557224655
Magic Leap has the hot video of the week and I explain why this company matters :https://www.facebook.com/RobertScoble/posts/10153662516479655
Google invested half a billion, for one. Can’t wait to try it.
I’ve seen an Intel prototype that has seven sensors on the back of it. What is that for? 3D depth mapping. Here’s a report that talks about Google’s Project Tango (which is what that prototype is designed for): https://www.facebook.com/RobertScoble/posts/10153658623819655
Is this the next mobile innovation set?
Thinking of going for venture funding? Here Ethan Kurzweil takes a look at the internal memos behind funding in Periscope and Twitch: https://www.facebook.com/RobertScoble/posts/10153658612129655
On the other hand, if you’re looking to join a startup that’s already venture backed, here’s how stock options work and things you need to consider as you negotiate your next job:https://www.facebook.com/RobertScoble/posts/10153660864219655
This list of futurists has me in the #1 spot: https://www.facebook.com/RobertScoble/posts/10153655163769655
Think it’s good time to ask for a raise? ;-)
A post about why Virtual Reality won’t come to mainstream anytime soon: https://www.facebook.com/RobertScoble/posts/10153653418499655
I don’t care. Back in 1977 I’m sure some were saying that personal computers wouldn’t become mainstream. Truth is I want an Oculus or a Valve or both and I want them bad. I really don’t care if the mass market doesn’t get one for a while.
My talk at the TAP summit: https://www.facebook.com/RobertScoble/posts/10153652504219655
“Who here has an Amazon Echo?”
I’m off to speak at Michael Gelphman’s Compute Midwest in Kansas and then to Australia where I’m speaking at Telstra’s Digital Summit with Shel Israel and Brian Solis. Details on that here: https://www.facebook.com/BrianSolis/posts/10153246614232887
Then onto the Pivot Summit on the 28th in Geelong. Details on that here: https://www.facebook.com/montyhamilton/posts/10153594942266223
I’ll also be meeting with several Rackspace customers and employees in Sydney. Looking forward to a whirlwind week, hope your week goes well too!
As a Rackspace futurist, I keep my finger on the pulse of Silicon Valley and global trends, to offer insights into what’s coming next in tech and why it’s important to you.
Since 2009, I’ve traveled near and far, meeting with startups, innovative companies and visionaries, as well as evangelizing the Rackspace managed cloud story.
I read all my email at email@example.com and anything done in response to this newsletter goes to the top of my inbox. I’m also at +1-425-205-1921 or on Facebook at https://www.facebook.com/RobertScoble
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And props to Hugh Macleod and team for creating art each week. Find more at http://www.gapingvoid.com