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Sayf Sharif
Attended University of Pittsburgh
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Sayf Sharif

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I was losing this game of Twilight Struggle at work to +Stephen Kapusta big time. On the 9th 'turn' (each turn has 7-8 rounds) I was in trouble. Stephen was at 18 victory points (needed 2 more to win) and all he had to do was 'score' a single region. He got a hand with 3 scoring cards, asia, middle east, and europe. Because of some lucky cards on the 8th turn, I had taken control of Europe, which if Europe was scored would be an automatic win for me (I felt my only hope to win the game was to control Europe, and keep Stephen from getting enough points to win before final scoring after the 10th turn.) Stephen led with asian scoring, which would have won him the game except because I was leading in the Space Race, he was forced to play his headline card first. Seeing he would win with that, I luckily had Ussuri River Skirmish in my hand which let me put 4 influence in Asia, effectively neutralizing the card. Stephen then went on to attempt to coup me out of Egypt, (he had previously removed me from Lebanon and Israel) and get Middle East domination. If he had succceded on the coup of Egypt he could have played Middle East scoring on the next turn and again won. Luckily for me he rolled poorly and the coup failed. I then played a 4 ops card and regained control of Israel. From that point he was sunk. he attempted to regain dominance of the Middle East and failed, and then was forced to play Middle East and then European scoring. A surprising 9th turn win for America! 

And if you made it all the way through that post, good on you, you're a dork. If you haven't played Twilight Struggle before, I highly recommend it. It's a great game.
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Sayf Sharif

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Is Campaign Measurement built into GTM for Apps (Android and iOS)? I can find documentation on how to set up Campaign Measurement through the Google Play store for the Android SDK, and General Attribution for both Android SDK and iOS SDK, but nothing specific for the GTM for Apps documentation. A few marketing pieces/blogs seem to indicate it's native for GTM on Apps, is this actually the case?
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Yes, for GTM for Android it`s native in v3.00+ from 16-Aug-2014.

"Added InstallReferrerReceiver for receiving the install referrer. If the GTM InstallReferrerReceiver is added to AndroidManifest.xml, then the GA CampaignTrackingReceiver should be removed from the manifest. The GTM InstallReferrerReceiver will automatically relay the referrer information to GA"
https://github.com/grotiiy/bup_map/blob/master/libs/GoogleAnalyticsServicesAndroid_3.01/gtm/Changelog.txt

Documentation is needs updating...
https://developers.google.com/tag-manager/android/v3/reference/com/google/tagmanager/InstallReferrerReceiver
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Show Em Your Heels, Juice. Show Em Your Heels. #oldcomicbooks   #advertising
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Do or do not. There is no try in content cough inbound cough marketing.
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Hi
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I saw a cat walk by... And then it walked by again...
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So there's an image going around of what needs to happen for the US to survive and move on in the World Cup. I think it visually gives too much weight, particularly to Portugal's chances. Just taking the average soccer results of 4 major leagues over several years, and the odds of certain results, and then applying that same chart to what needs to happen, we get I think a slightly clearer visual weight. The US according to this has about an 85% chance or better of surviving and going to the next stage. Portugal on the other hand has only a 0.76% to 2.2% chance of moving on. At the same time it's soccer. Statistics only really play out over long hauls. Any given game, a weird bounce of the ball and anything can happen. BUT GRAPHS.
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Have him in circles
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Best practices to avoid dark social by +Samantha Barnes  #data  +Google Analytics 
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I love this years Pitt football season tickets. The retro look is really well done. Kudos to the Pitt athletics department and their designer.
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So you may have heard that +Google Analytics launched a new bot and spider filtering feature, but do you UNDERSTAND it. How does it work? What are bots? Why do Strawberries have their seeds on the outside? ALL THESE QUESTIONS WILL BE ANSWERED. Except the one about Strawberries. +LunaMetrics
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Tag Firing Priority! It can be more important than you'd think.
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I had fun with this post. How can a local business gain local geo data in +Google Analytics focusing on the lovely city of #seattle but it works for any major city. Why should the metro or city level map in GA be your limiting factor, when there is plenty of variation within your city by neighborhood, zip code, etc. Well getting that data isn't all that hard, and I lay out exactly how easy it is in this post. Want to know what your conversion rate is by each neighborhood in your city? Read on!
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Our man Chris went to SMX and had 5 intriguing takeaways. Of course the thing that bugs me right now is how Google+ doesn't recognize the main image on the blog post, so I can't attach an image to this post. twitch
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Tagline
Web Analyst at LunaMetrics interested in Conversions, Usability, and so on, and so forth. I have my hands in a few cookie jars.
Introduction
I'm a bit of a jack of all trades. I started out working towards a Ph.D. in Archaeology focusing on ancient tool use, and now my focus is on how humans use and will use current and future tools. I'm interested in the entire gamut from conceiving of an idea, creating a solution, design, information architecture, development, seo, social media, internet marketing, analytics, adwords, you name it. Call it what you will. I study how humans use tools, and help them use them better.
Bragging rights
I was the first Grandmaster Fisherman in Ultima Online, and once won an HBO Comedy Award. These are unrelated. I was that kid on the block who owned a Green Machine. I kept all my legos from when I was a kid, and now my three kids are playing with them. I can sing all the nations of the world in a song per Yakko Warner.
Education
  • University of Pittsburgh
    Anthropology, Linguistics, Geology, 1991 - 1995
  • University of Wisconsin-Madison
    Archaeology, 1996 - 1997
Contact Information
Work
Phone
1-412-381-5500
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Address
24 S. 18th Street, Pittsburgh, PA, 15206