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Sayf Sharif
Attended University of Pittsburgh
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Sayf Sharif

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I was losing this game of Twilight Struggle at work to +Stephen Kapusta big time. On the 9th 'turn' (each turn has 7-8 rounds) I was in trouble. Stephen was at 18 victory points (needed 2 more to win) and all he had to do was 'score' a single region. He got a hand with 3 scoring cards, asia, middle east, and europe. Because of some lucky cards on the 8th turn, I had taken control of Europe, which if Europe was scored would be an automatic win for me (I felt my only hope to win the game was to control Europe, and keep Stephen from getting enough points to win before final scoring after the 10th turn.) Stephen led with asian scoring, which would have won him the game except because I was leading in the Space Race, he was forced to play his headline card first. Seeing he would win with that, I luckily had Ussuri River Skirmish in my hand which let me put 4 influence in Asia, effectively neutralizing the card. Stephen then went on to attempt to coup me out of Egypt, (he had previously removed me from Lebanon and Israel) and get Middle East domination. If he had succceded on the coup of Egypt he could have played Middle East scoring on the next turn and again won. Luckily for me he rolled poorly and the coup failed. I then played a 4 ops card and regained control of Israel. From that point he was sunk. he attempted to regain dominance of the Middle East and failed, and then was forced to play Middle East and then European scoring. A surprising 9th turn win for America! 

And if you made it all the way through that post, good on you, you're a dork. If you haven't played Twilight Struggle before, I highly recommend it. It's a great game.
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Sayf Sharif

General Questions  - 
 
Is Campaign Measurement built into GTM for Apps (Android and iOS)? I can find documentation on how to set up Campaign Measurement through the Google Play store for the Android SDK, and General Attribution for both Android SDK and iOS SDK, but nothing specific for the GTM for Apps documentation. A few marketing pieces/blogs seem to indicate it's native for GTM on Apps, is this actually the case?
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Vicki Chan's profile photoPhil Pearce's profile photo
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+Vicki Chan 

See: http://bit.ly/gtmappguide2

* You need to add utm tags (or redirect links for apple) to link pointing to the Apple or Android store
* You need to make sure the broadcast receiver is enabled within the App`s SDK (it is not enabled by default)
https://developers.google.com/analytics/solutions/testing-play-campaigns

Prerequisites for iOS install tracking on GA using GTM:
1.    Use a recent SDK (3.10+). 
2a.    Make an inline code change to your app to enable IDFA collection by including libAdIdaccess.a, and setting a linker flag to force inclusion of the library, by setting "Other Linker Flags" to -force_load </path-to/libAdIdAccess.a>.
2b.     Make an inline code change to ensure that broadcast receiver is enabled
3.    Enable the GTM checkbox for "Advertising ID Features" checkbox in your GTM screenview tags (same process as GTM for desktop).
4.    Enable install tracking checkbox on your GA account.
5.    Update links to AppStore to include utm tags via the URL builder. Note that the {idfa} used in utm tags is provided by your ad network. For example, admob uses {idfa}. This is not a GTM macro.

There is some good info here:
https://plus.google.com/communities/104865292981489764063/stream/a9d9e9ba-9c96-4e90-ae2c-f37d1b10af55

Watch this playlist...
https://www.youtube.com/watch?v=K5gNZP6IqEk&index=25&list=PLFwbZ-mNsefUvq930NjgBoQeTUX6foIhP

Bear in mind that GTM for apps that....
* there has`nt been a major SDK update to this for 6 months!
* it`s still basic missing functionality present within the GA mobile SDK but not GTM such as easyTracker auto-screen and auto-exception
* Also lookup tables, non-google tag templates and auto-events are still missing. Hence MixPanel or FaceBook app tracking cant be added via GTM :(
* The SDK does not automatically turn on utm campaign lister either (as you noticed)
* {{Device model type}} is still not available on iOS (Android is ok)
* The developer needs to remember to download a binary file when the app ships, otherwise new installs dont track until the recent container is downloaded
* There`s a 12hr container caching period (desktop is almost realtime) so not all user will see the new container until 12hrs have passed.

On the plus side on GTM for Apps...
* it does bypass Apples approval process :)
* custom Images are supported
* native content experiments backend connection to GA exists
* demographics & remarketing for apps can be deployed
* it can be used to invoke existing inapp functions such as "size of game pad" or "trigger offer"  or "MixPanel / FaceBook app tracking" if the developer has bundled these within the app.

Thanks

Phil.
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Sayf Sharif

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Show Em Your Heels, Juice. Show Em Your Heels. #oldcomicbooks   #advertising
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Tag Firing Priority! It can be more important than you'd think.
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I had fun with this post. How can a local business gain local geo data in +Google Analytics focusing on the lovely city of #seattle but it works for any major city. Why should the metro or city level map in GA be your limiting factor, when there is plenty of variation within your city by neighborhood, zip code, etc. Well getting that data isn't all that hard, and I lay out exactly how easy it is in this post. Want to know what your conversion rate is by each neighborhood in your city? Read on!
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Our man Chris went to SMX and had 5 intriguing takeaways. Of course the thing that bugs me right now is how Google+ doesn't recognize the main image on the blog post, so I can't attach an image to this post. twitch
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Have him in circles
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Sayf Sharif

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Best practices to avoid dark social by +Samantha Barnes  #data  +Google Analytics 
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I love this years Pitt football season tickets. The retro look is really well done. Kudos to the Pitt athletics department and their designer.
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So you may have heard that +Google Analytics launched a new bot and spider filtering feature, but do you UNDERSTAND it. How does it work? What are bots? Why do Strawberries have their seeds on the outside? ALL THESE QUESTIONS WILL BE ANSWERED. Except the one about Strawberries. +LunaMetrics
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Do or do not. There is no try in content cough inbound cough marketing.
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Hi
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I saw a cat walk by... And then it walked by again...
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Sayf Sharif

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So there's an image going around of what needs to happen for the US to survive and move on in the World Cup. I think it visually gives too much weight, particularly to Portugal's chances. Just taking the average soccer results of 4 major leagues over several years, and the odds of certain results, and then applying that same chart to what needs to happen, we get I think a slightly clearer visual weight. The US according to this has about an 85% chance or better of surviving and going to the next stage. Portugal on the other hand has only a 0.76% to 2.2% chance of moving on. At the same time it's soccer. Statistics only really play out over long hauls. Any given game, a weird bounce of the ball and anything can happen. BUT GRAPHS.
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Tagline
Web Analyst at LunaMetrics interested in Conversions, Usability, and so on, and so forth. I have my hands in a few cookie jars.
Introduction
I'm a bit of a jack of all trades. I started out working towards a Ph.D. in Archaeology focusing on ancient tool use, and now my focus is on how humans use and will use current and future tools. I'm interested in the entire gamut from conceiving of an idea, creating a solution, design, information architecture, development, seo, social media, internet marketing, analytics, adwords, you name it. Call it what you will. I study how humans use tools, and help them use them better.
Bragging rights
I was the first Grandmaster Fisherman in Ultima Online, and once won an HBO Comedy Award. These are unrelated. I was that kid on the block who owned a Green Machine. I kept all my legos from when I was a kid, and now my three kids are playing with them. I can sing all the nations of the world in a song per Yakko Warner.
Education
  • University of Pittsburgh
    Anthropology, Linguistics, Geology, 1991 - 1995
  • University of Wisconsin-Madison
    Archaeology, 1996 - 1997
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1-412-381-5500
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24 S. 18th Street, Pittsburgh, PA, 15206