Advertising is a virus - there should be public health campaigns against it
Two articles caught my fancy this morning - let me see if I can weave them into a single debate ....
First, Julian Baggini on the joys of Slow Travel in the Guardian - http://www.guardian.co.uk/commentisfree/2012/sep/30/how-travel-limits-our-minds
with this nice line:
_ "The deeper issue is that how we travel reflects and shapes the way we think, and we have become a society of airheads." _
Baggini notices that taking time over travel is better, even if it appears to shorten the holiday. You meet people and see things and connect places in ways the airplane simply doesn't invite.
Second, an interview in the Financial Times with the cigar smoking, Brazilian CEO of British American Tobacco, (http://www.ft.com/cms/s/0/c7ae8b88-0960-11e2-a5e3-00144feabdc0.html#axzz27taPZyYl
- remember you have to register to get free access to some small number of articles per month), whose really memorable line was:
_ “The future is about winning consumer moments,” he says. “There will be consumers who go for a cigarette, [or] a non-combustible product and consumers who go for a nicotine-based product – so this is something we have paid a lot of attention to." _
So there we have it - the cat is out of the bag: the summum of fast-moving-consumer-good marketing is to "win consumer moments". What Baggini is arguing is that they are being won from_us
- from the appreciation of the world that comes from slow, careful movement through it.
If there were a ministry for the public health of the mind, then BAT would get into just as much trouble for the noxiousness of its cigarettes as for its attempts to fill our minds with advertising viruses.
Signing off for a bit - family funeral of an old and distant relative for most of the afternoon. Remember to send me suggestions for debate topics (with, preferably, a link) to +Tony Curzon Price