This is a great strategy guide for successfully marketing online with social media.
The Scorpion and The Frog
A scorpion and a frog meet on the bank of a stream and the scorpion asks the frog to carry him across on its back. The frog asks, “How do I know you won’t sting me?” The scorpion says, “Because if I do, I will die too.”
The frog is satisfied, and they set out. But in midstream, the scorpion stings the frog. The frog feels the onset of paralysis and starts to sink, knowing they both will drown, but has just enough time to gasp “Why?”
Replies the scorpion: “It’s my nature…”
Social media marketing strategies are going to be very different in 2014 compared to the past years. I'm sure you've your ideas in action already. But, here's an interesting article from where nine successful entrepreneurs share their views about how social media marketing is going to change in 2014.
Here is a quick summary of the article.
1. Graphic software will rise. Oh yeah, our new designing tool is on its way :-)
2. Social won't be use for sales. _I don't agree with the title. Though what the description says is right though.
3. Automation will explode. I thought more people would be really engaging in 2014. ;-)
4. LinkedIn will become the most important publisher. LinkedIn huh! :D
5. Content will be bigger and better. Absolutely. Only bigger and better content can help you get noticed in 2014.
6. Social will need to stand out.
7. Social media campaigns will have to be paid. Definitely they have to be.
8. Interactive content will trump static content.
9. Google+ will merge into the social scene. Not merge into, G+ will become the social.
Read full story here: http://goo.gl/zY6HJP
Have you got something to add? What's your strategy for being social in 2014?
Image: Mashable, iStockphoto, DrAfter123
#socialmedia #socially2014 #mashable
Raise your hand if you've heard this one, “So and so has this many followers/likes/circlers/etc and I need more. Why don’t I have more and how do I get more?”
After hearing this from a client, I usually find myself explaining that raw numbers for things like followers or likes, or whatever other metric you’re using to describe online attention via social media, mean very little when looked at on their own. It’s far more important to focus on the types of people who are listening to your message, rather than the total number of people who are “listening.” I get it, it’s easy to get caught up in the numbers game, but tell your ego to take a day off once in a while. This post will explain why you shouldn’t get caught up in the numbers game.
What Type of Experience Do You Want?
1. Passive – Have you ever walked into a party where you don’t really know anyone that well? Sometimes, it can be useful in those types of situations to just listen to what’s going on around you. Give yourself some space to figure out who’s who and what the general vibe of the crowd is like. After a while it might be a good idea to start listening to the people you find most interesting. This is essentially what a passive user does. You listen, take note of smart/interesting things that are going on without ever uttering a word. Now, if you were at a party and just kind of lurked around in the corner the entire night, that might be a little creepy, but online it’s perfectly acceptable behavior.
2. Broadcaster - These users don’t listen so much as they tell you what’s going on. Whether it’s linking to their latest blog posts or telling you what’s up with their lives, these are the users who typically expect high follower numbers. However, for a broadcaster to get a lot of likes or follows their content has to be a cut above the rest. Remember, there are already a multitude of broadcast channels (print, tv, radio, etc…) so if you’re going to be a broadcaster make sure you’re providing a ton of value.
3. Curator - The importance of curation has been highlighted before. Much like the museum version, an online curator finds the best of the best and shares it with the world. This is an extremely important role now, due to the sheer amount of data that’s being generated second to second. We need people to sift through all the stuff and find the best of the best.
4. Active - These are the sharers and updaters of the world. Some of them are awesome at what they do and seem to have an intuitive knack when it comes to online activities. Others are those obnoxious people who haven’t yet discovered the invisible line of BALANCE when it comes to the web. Active users are a lot like curators and broadcasters except they tend to interact with other people a lot more.
5. Combo – You can be any or all of these users any given time. On Twitter you may be passive, on Facebook you might be part curator, part passive.The important thing is to be aware of how you or your brand is using and interacting with other people online. Don’t pigeonhole yourself when it comes to your online activity.
Quality over Quantity
Now that you’ve established what type of experience you’re seeking via your social networks, let’s go over some types of users who aren’t worth much, if anything. These are the users who skew perceived value when looking at your numbers and can make you feel like you’re fail whaling on a regular basis. You’re not, so don’t worry.
1. Disinterested Followers - You might as well have a bot following you. These people don’t care about what you’re saying and most likely will never be motivated to interact.
2. Fake Accounts - Maybe not as prevalent on Facebook (although a recent report put the number of fake FB accounts at 86 million) as they are on Twitter but, boy oh boy, are there a ton of fake accounts out there. Whether they’re bots or humans running these accounts, they offer absolutely zero value because they’re not real people.
3. The “I’ll follow you, if you follow me” users - While this certainly taps into the law of reciprocity, tell me, how worthwhile is a user who is monitoring 20,000 other people? The answer? Not very useful. The principle works in theory but often you see people with 50,000 people circled on G+, or 22,000 people they’re following on Twitter. Those are unmanageable numbers. Even if you circled them appropriately and made hundreds of Twitter lists you still wouldn’t be able to parse through all that data. For that reason, this category of users (despite high numbers) isn’t what it appears to be.
The point is, if you find one person who’s truly interested in what you’re serving up, it’s worth exponentially more than 100 people who aren’t truly engaged. Don’t panic or get stressed when you’re seeing your numbers falling short of your expectations. Remember, depending on how you use your social networks your numbers will vary. If you’re a passive user, don’t expect to get a ton of likes and follows. That’s just not how it works. There’s a direct correlation between what you put in and what you get out.
Original article here:
Social Media For Newbies, Naysayers and Just Plain Busy People.
Many businesses still wrestle with the idea of social media and how it applies to their particular business and its needs. In this day and age when you can't turn on the TV, radio or log on to the web without hearing about Facebook, Twitter and more recently Pinterest and Google Plus, we still find business owners making many of the same statements:
- Why on earth do I need social media for my business?
- I already have a website, I don't need social media.
- Facebook is just a way for my kids to talk to their friends.
- I don't have time to spend on social networking.
- I have a Facebook page but I don't know what to do with it in terms of business application.
- Should I create both a personal and a professional account and what's the difference?
- Google Plus? What? Another Social Media Platform? I don't need it.
- What's the difference between a friend, a fan or a circle and why do I care?
The web has changed in terms of how people find information. There are nearly 1 billion people actively using Facebook and nearly 200 million on Google Plus and THEY ALL TALK WITH EACH OTHER. They share resources, make recommendations and support businesses. What are you currently doing to capitalize on that consumer gold mine?
Savvy Social Consulting, your number one local resource for social media solutions, will help you:
- Understand why having just a website is no longer enough.
- Foster and maintain a more personal relationship with your current and future customers.
- Turn social media into a business building tool.
- Follow people and get them to follow you back ;)
- Connect with your community.
- Find out what real-time conversation is happening about your product, service or business and how to turn that into profit.
- Understand why NOT having Google Plus could be killing your business.
So you're beginning to understand that you may actually need social media platforms and pages, now what? Contact us!Savvy Social Consulting is here to lead you through this confusing maze to get you clearly through to the other side and into increased business and profitability.