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Satoru Arao
Lives in Tokyo
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Satoru Arao

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超久しぶりにiPhone版Google+を立ち上げたら別アプリになってた(^^;;
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Satoru Arao

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Duet with Siri
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Satoru Arao

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iOSアップデートエラー(3200)の原因は「Appleのサーバーに殺到しているため」との事。
時間をおくしか無いようです・・・
Pete Cashmore originally shared:
 
A lotta people are getting errors today when trying to update to iOS5.

Are you having any issues?
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Satoru Arao

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日本語に対応していないのが残念だけど、Siriってほんとに凄いのね・・・
コンピュータとの距離が確実に縮まった気がします。
視覚障害者が安く買えるよう国が補助金出しても良いレベル。
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Satoru Arao

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Guy Kawasaki originally shared:
 
(Sat01) What I Learned From Steve Jobs

Many people have explained what one can learn from Steve Jobs. But few, if any, of these people have been inside the tent and experienced first hand what it was like to work with him. I don’t want any lessons to be lost or forgotten, so here is my list of the top twelve lessons that I learned from Steve Jobs.

Experts are clueless.

Experts—journalists, analysts, consultants, bankers, and gurus can’t “do” so they “advise.” They can tell you what is wrong with your product, but they cannot make a great one. They can tell you how to sell something, but they cannot sell it themselves. They can tell you how to create great teams, but they only manage a secretary. For example, the experts told us that the two biggest shortcomings of Macintosh in the mid 1980s was the lack of a daisy-wheel printer driver and Lotus 1-2-3; another advice gem from the experts was to buy Compaq. Hear what experts say, but don’t always listen to them.

Customers cannot tell you what they need.

“Apple market research” is an oxymoron. The Apple focus group was the right hemisphere of Steve’s brain talking to the left one. If you ask customers what they want, they will tell you, “Better, faster, and cheaper”—that is, better sameness, not revolutionary change. They can only describe their desires in terms of what they are already using—around the time of the introduction of Macintosh, all people said they wanted was better, faster, and cheaper MS-DOS machines. The richest vein for tech startups is creating the product that you want to use—that’s what Steve and Woz did.

Jump to the next curve.

Big wins happen when you go beyond better sameness. The best daisy-wheel printer companies were introducing new fonts in more sizes. Apple introduced the next curve: laser printing. Think of ice harvesters, ice factories, and refrigerator companies. Ice 1.0, 2.0, and 3.0. Are you still harvesting ice during the winter from a frozen pond?

The biggest challenges beget best work.

I lived in fear that Steve would tell me that I, or my work, was crap. In public. This fear was a big challenge. Competing with IBM and then Microsoft was a big challenge. Changing the world was a big challenge. I, and Apple employees before me and after me, did their best work because we had to do our best work to meet the big challenges.

Design counts.

Steve drove people nuts with his design demands—some shades of black weren’t black enough. Mere mortals think that black is black, and that a trash can is a trash can. Steve was such a perfectionist—a perfectionist Beyond: Thunderdome—and lo and behold he was right: some people care about design and many people at least sense it. Maybe not everyone, but the important ones.

You can’t go wrong with big graphics and big fonts.

Take a look at Steve’s slides. The font is sixty points. There’s usually one big screenshot or graphic. Look at other tech speaker’s slides—even the ones who have seen Steve in action. The font is eight points, and there are no graphics. So many people say that Steve was the world’s greatest product introduction guy..don’t you wonder why more people don’t copy his style?

Changing your mind is a sign of intelligence.

When Apple first shipped the iPhone there was no such thing as apps. Apps, Steve decreed, were a bad thing because you never know what they could be doing to your phone. Safari web apps were the way to go until six months later when Steve decided, or someone convinced Steve, that apps were the way to go—but of course. Duh! Apple came a long way in a short time from Safari web apps to “there’s an app for that.”

“Value” is different from “price.”

Woe unto you if you decide everything based on price. Even more woe unto you if you compete solely on price. Price is not all that matters—what is important, at least to some people, is value. And value takes into account training, support, and the intrinsic joy of using the best tool that’s made. It’s pretty safe to say that no one buys Apple products because of their low price.

A players hire A+ players.

Actually, Steve believed that A players hire A players—that is people who are as good as they are. I refined this slightly—my theory is that A players hire people even better than themselves. It’s clear, though, that B players hire C players so they can feel superior to them, and C players hire D players. If you start hiring B players, expect what Steve called “the bozo explosion” to happen in your organization.

Readl CEOs demo.

Steve Jobs could demo a pod, pad, phone, and Mac two to three times a year with millions of people watching, why is it that many CEOs call upon their vice-president of engineering to do a product demo? Maybe it’s to show that there’s a team effort in play. Maybe. It’s more likely that the CEO doesn’t understand what his/her company is making well enough to explain it. How pathetic is that?

Real CEOs ship.

For all his perfectionism, Steve could ship. Maybe the product wasn’t perfect every time, but it was almost always great enough to go. The lesson is that Steve wasn’t tinkering for the sake of tinkering—he had a goal: shipping and achieving worldwide domination of existing markets or creation of new markets. Apple is an engineering-centric company, not a research-centric one. Which would you rather be: Apple or Xerox PARC?

Marketing boils down to providing unique value.

Think of a 2 x 2 matrix. The vertical axis measures how your product differs from the competition. The horizontal axis measures the value of your product. Bottom right: valuable but not unique—you’ll have to compete on price. Top left: unique but not valuable—you’ll own a market that doesn’t exist. Bottom left: not unique and not value—you’re a bozo. Top right: unique and valuable—this is where you make margin, money, and history. For example, the iPod was unique and valuable because it was the only way to legally, inexpensively, and easily download music from the six biggest record labels.

Bonus: Some things need to be believed to be seen. When you are jumping curves, defying/ignoring the experts, facing off against big challenges, obsessing about design, and focusing on unique value, you will need to convince people to believe in what you are doing in order to see your efforts come to fruition. People needed to believe in Macintosh to see it become real. Ditto for iPod, iPhone, and iPad. Not everyone will believe—that’s okay. But the starting point of changing the world is changing a few minds. This is the greatest lesson of all that I learned from Steve.
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Satoru Arao

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Apple Store前の献花だそうです。
自分も行っとこうかな。
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Jobsの様なビジョナリーが今後出てくるのなぁ…
利益第一で、株主の顔色伺って物事決める様な会社からは絶対出て来ないでしょうね。

利益<理想 を実践できた稀有なリーダーがJobsだったんだろうと思います。

天国の彼にbullshitと言われないIT社会にして行きたいものです。

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Satoru Arao

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iCloudから復元してみたらこんな事にw
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出遅れたけど、献花してきた。凄い量のお花とリンゴとメッセージに感動!
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iPhone 4S、特に急いで買う予定は無かったんだけど、友達がオンラインで予約しててて進まね~進まね~って言ってたから、試してみようと思ってこっちは進むぜ良いだろへっへ~と思って調子乗って進めてたら予約しちゃったでござるよ・・・
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悲しい日だけどせっかくだからこの日から何か一つ変えてみようかな。

Think different.
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おお!ひょっとして同じように考える人多いんでしょうか?
少しでも世界が良い方向に向かうと良いですね~^^
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People
Have him in circles
66 people
島田三義's profile photo
Ilkka Pirttimaa's profile photo
Keiichi Minato's profile photo
Giovanni Luca Ciaffoni's profile photo
大畑新's profile photo
Munechika Katayama's profile photo
kengo odagawa's profile photo
nagamatsu koji's profile photo
watanabe masayasu's profile photo
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Tokyo
Previously
Saitama - Bath, England - Boston, U.S.
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always geek!
Introduction
ITオタク。ライター業やってます。翻訳とかも。
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歌うのが好き。カラオケ友達欲しい!
Work
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IT writer, Technology Otaku
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Writing, Testing, Localization, UX Consultation
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  • computer geek, present
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Satoru Arao's +1's are the things they like, agree with, or want to recommend.
より便利になったiPhoneの「メッセージ」アプリを使ってみよう
www.itmedia.co.jp

iOS 8では、Apple謹製のチャットアプリ「メッセージ」にも大幅な改良が加えられています。同様のスマホアプリではLINEの利用率がダントツだと思いますが、「メッセージ」にもまた違った楽しさがあります。

最新旗艦「Mi4」から読み解く、中国シャオミィの凄さ – すまほん!!
smhn.info

大変ご無沙汰しておりますSteveです。Lenovoが自尊心の欠片もないiPhone 6パクリケータイを発表しまして全米が震撼しておりますが、前回の記事に続きXiaomi(小米、シャオミィ)を取り上げたいと思います。まだ中国を中心に一部の限られた国でしか販売されていないので情報も

lynda.com
market.android.com

LEARN EVERYWHERE WITH WORLD-CLASS EXPERTS Learn anytime, anywhere! Maximize your lynda.com membership with full access to the video training

欲しい通知が手に入る! 新サービスasteroの中の人にインタビューしてきました – すまほん!!
smhn.info

新しいもの好き Steve です。偶然 astero というアプリを App Store で見つけ使っていたのですが、突然 astero の新井さんという方から「ユーザーインタビューさせて頂けませんか?」という内容のメールが届きました。メールアドレスを登録して使っていたので連絡が

Trigger
play.google.com

以前NFC Task Launcherとして知られたTriggerをご紹介します! 出社した途端、電話が鳴るのを止めなくてはならないのにあきあきしましたか?バッテリーを節約するために、Bluetoothを切らなくてはならないのにうんざりしていますか?このアプリは電話を自動的に設定

あなたの売ったスマホから、情報が漏れているかも?!その対策方法 – すまほん!!
smhn.info

皆さんは機種変した後、古い機種の扱いはどうされてますか?中古屋(いわゆる『白ロム屋』や家電量販店の中古コーナーなど)に売るなどして手放す方も多いと思いますが、写真や連絡帳、過去のメッセージなど、データの消去は完璧ですか?Android端末であれば、多くの方が設定>バックアップとリ

LG「G Watch」着弾!開封とレビュー – すまほん!!
smhn.info

既報通り、日本のGoogle Playで購入した腕時計型端末「G Watch」が香港から発送され、7月7日に日本に到着しました。スマートウォッチは、GALAXY GearやIm Watchは私にはしっくり来ず、防水対応など改善が着実に進んでいたSonyのSmartWatch (.

Facebookは利用者の感情を意図的にコントロールする事ができる? – すまほん!!
smhn.info

「感情は伝染する」と言われますが、これはネットの世界にも言えるようです。米国科学アカデミー発行の機関誌、PNASに掲載された論文によると、Facebookのニュースフィード(タイムラインのようなもの)から悲観的な投稿を間引いた場合(=前向きな投稿を目にする機会が増える)、そのユー

VRヘッドセット、Oculus Rift (もどき)があなたの物に?! – すまほん!!
smhn.info

みなさん初めまして!ITニュースオタクのSteveです。主に海外発のITニュースを追いかけています。どうぞお見知りおきを。さて、最先端のバーチャルリアリティ(VR)ヘッドセット、Oculus Riftに興味津々の方は多いのではないでしょうか。僕も先日のニコニコ超会議で少しだけ体験

ドワンゴと角川の経営統合はなぜ実現したか - WirelessWire News(ワイヤレスワイヤーニュース)
wirelesswire.jp

もともと、角川書店は、1945年に国文学者の角川源義(げんよし)により創業されました。 その後、1970年代から角川文庫で一世を風靡し、1975年に源義が亡くなると、長男の角川春樹が跡を継ぎました。 春樹は1965年に入社し、1976年、角川映画株式会社を創立。文庫本と映画を同時

Flightradar24 Pro
market.android.com

Turn your phone or tablet into an air traffic radar and see planes around the world move in real-time on a detailed map. Or point your Andro

Link Bubble
market.android.com

Link Bubble is an all-new browser designed and crafted solely with mobile devices in mind.Features include: • When you click on a link in an

Lux Auto Brightness
market.android.com

The original custom auto brightness solution for Android. "To put it simply, Lux kicks the pants off of Android’s stock brightness manager,

Tim Cook Soundly Rejects Politics of the NCPPR, Suggests Group Sell Appl...
www.macobserver.com

In an emotional response to the National Center for Public Policy Research (NCPPR), Apple CEO Tim Cook soundly rejected the politics of the

Teclado SwiftKey
market.android.com

SWIFTKEY: EL TECLADO QUE ADIVINA LO QUE PIENSAS La aplicación número 1 en 58 países con Google Play, más de 200.000 comentarios de ***** “In

GT Racing 2: The Real Car Exp
market.android.com

Note: There is a known issue with text input when using third party keyboards such as Swiftkey. This can be easily avoided by temporarily sw

Ars Technica
arstechnica.com

Serving the Technologist for more than a decade. IT news, reviews, and analysis.

GoogleのMotorola買収 その“勝ち組”と“負け組”
www.itmedia.co.jp

GoogleによるMotorola携帯電話部門の電撃的な買収。この影響を受ける“勝ち組”企業としてMS、“負け組”としてHTCやSamsungの名前が挙がっている。(ロイター)

Techmeme
techmeme.com

The web's technology news site of record, Techmeme spotlights the hottest tech stories from all around the web on a single page.

Our Mobile Planet
www.ourmobileplanet.com

Our Mobile Planet, statistics about smartphone usage from around the world