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A stunning view of the swimming pool at Bhakti Park, Wadala, Mumbai !!!

The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.

It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.

The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.

The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.
When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.

via: https://www.facebook.com/photo.php?fbid=10151252905825352&set=a.137815960351.229409.820990351&type=1&theater
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7 comments
 
I think it's a little scary to swim in that pool ... but i'd like!
 
makes you at least feel like Kevin Costner in Water World. (which is quite more fun, than carrying mail all around the place for hours and hours to just feel like him in Postman)
 
Well something needs to be done because as far as I know there are NO plans to relocate millions of people from what will inevitably become coastal flood zones in the not-too-distant future.
 
"global warming" - this might impress little kids...
 
Why would they use a picture of NYC?
 
Because it is the most known and visited city.
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