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Sarah Skerik
Works at PR Newswire
Attended Notre Dame
Lives in Chicago IL
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Sarah Skerik

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Sarah Skerik

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Have her in circles
612 people
Larry Thomas's profile photo
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John Wall's profile photo
Digital PR & Marketing
  • PR Newswire
    VP Social Media, present
  • Reuters
  • City News Bureau of Chicago
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Chicago IL
Minneapolis MN - Cleveland OH - Burlington IA
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Content marketing, social media & public relations
Content marketing, public relations, social media, digital marketing and search: I'm interested in developing truly connected brand and enabling companies to use the best of these disciplines to communicate effectively, in the context of their audiences' interests.  I blog about evolving communcations  on Beyond PR and The CMO Site.

Currently, I'm vice president of  content marketing for PR Newswire.  I geek on the intersection of information, interest and action.
Bragging rights
Author of Unlocking Social Media for PR, a free eBook:
  • Notre Dame
  • Miami University
Basic Information
Sarah Skerik's +1's are the things they like, agree with, or want to recommend.
As PR's Year Starts to Turn, on a Digital Pivot... | Flack Me

We won't be noting them all, but the first year-ending wrap-up of PR trends we've seen — from Sarah Skerik on PR Newswire's Beyond PR — has

Micky Pace with PR Newswire

Creating Multimedia and Digital Content and Engaging Audiences

Using a Campaign Microsite Presence to Establish Industry Thought Leader...

New case study from PR Newswire examines how Sodexo used the ARC microsite to reposition itself as a thought- leader in the quality of daily

Jive Introduces iPad, iPhone And Android Apps To Transform Mobile Produc...

PALO ALTO, Calif., June 18, 2013 /PRNewswire/ -- Jive Software, Inc. (Nasdaq:JIVE), today introduced a new suite...

Public Relations For SEO: The Complete Guide

This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and le

Why Facebook's $1Bn Investment Means Your PR Campaign Needs VisualsWhy F...

NEW YORK, April 13, 2012 /PRNewswire/ -- A picture is worth a thousand words.  To Mark Zuckerburg the...NEW YORK, April 13, 2012 /PRNewswire

Major Veterinary Groups Call for Ban on Action Devices, Performance Pack...

AVMA, AAEP believe devices are used in the inhumane practice of soring SCHAUMBURG, Ill., June 14, 2012...AVMA, AAEP believe devices are use

Optimize A Press Release For Search Engines,Multimedia Press Releases

Engagement is a conversation. As a business, you are using your content to say something, and your audience is...

Zoomerang and PR Newswire Host a Free Webinar: Stay Top of Mind Through ...

NEW YORK, Oct. 13, 2011 /PRNewswire/ --- Meeting the demands to consistently create engaging content that will...NEW YORK, Oct. 13, 2011 /PR

10 Ways to Measure the ROI of Public Relations

Because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to

Time for Resolutions: Will You Commit to PR Ethics in 2012? - PR Cafe | ...

Time for Resolutions: Will You Commit to PR Ethics in 2012? By Gerard Corbett, APR, Fellow PRSA, 2012 Chair and CEO of the Public Relations

15 Year Old Mpls High School Girl to Attend Exclusive Russian Soyuz Laun...

15 Year Old Mpls High School Girl to Attend Exclusive Russian Soyuz Launch in Kazakhstan. H.S. Sophomore Credits Public School STEM Educatio

3 Characteristics of Successful Modern-Day Press Releases

This is a guest post by Sarah Skerik, PR Newswire’s vice president of social media, and the author of Unlocking Social Media for PR. You can

‘Use short paragraphs’ and 6 more tips to improve your writing | Articles

For good writers everywhere, here’s a refresher course from ProfNet.

Prometheus Effect: 5 Tips for News Releases Humans & Google Will Lov...

In the provocative new sci-fi film Prometheus, a group of intrepid space travelers sets out for a distant planet accompanied by an affable,

Portal Equisport - Cavalos, Equitação e Desporto Equestre - Equisport - ...

O site do cavalo, do cavaleiro, dos criadores e dos veterinários. Toda a informação relacionada com hipismo, concursos, maneio e gestão equi

Dodson & Horrell - Horse Feeds | Horse Supplements | Horse Nutrition...

Welcome to Dodson & Horrell Europe's leading Horse feed manufacturer since 1939. We provide high quality equine feeds, supplements, tincture

9 non-PR skills every PR professional needs | Articles

Several people working in the public relations field weigh in.

Was quoted almost $200 to replace the bulbs in my headlights. Service consultant told me that they had to remove the wheels and part of the fender to to the job, hence the high labor costs (the two bulbs would cost $40-$50.) That sounded fishy, so I called Roto Subaru in Arlington Heights to see what they charged. Their consultant said that while it is true that it's easier to change the headlamp bulbs by putting the car in the air and removing the wheels, it's a quick and easy job, and they charge $30 for the labor to replace both. If you use Gary Lang, you'd be wise to shop around. (I also learned that Gary Lang charges almost double what Roto does for oil changes.) I'm was a long-time Gary Lang customer but I won't be going back after today's experience. I may be a woman, but I have Google in my pocket, and I won't be taken by them again!
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Public - 3 months ago
reviewed 3 months ago
My senior cat has been urinating out-of-the-litterbox for several years, and I don't even want to think about how much money I've spent having him tested and ultrasounded with other vets. Dr. Trybus was the first vet who offered solutions, and today, this awful problem is rectified. The cat is happy and healthy, and I am too. My other animals have also received truly excellent and thoughtful care from Dr. Fritz and his staff. This is a fantastic clinic and I strongly recommend it. Important note - Cary Grove Animal Hospital is located *behind* the nearby VCA Noyes Animal Hospital - the two are NOT the same clinic.
• • •
Public - 5 months ago
reviewed 5 months ago
6 reviews