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Sarah Peters
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163 followers
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Planning your marketing budget for next year? If you don't like wasting money, now's the best possible time to step back and make sure you plan wisely. As this week's guest on the +Web.Search.Social  marketing podcast, I talked with +Ralph M. Rivera  and +Carol Lynn Rivera  a about what you can do to maximize your marketing dollars and get inside the head of your customer. Don't miss it!
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My 2013 resolution as a freelance web designer? Make more money by doing more of what I love to do, and less of what I don't. How am I doing that? Ben Hunt calls it Strategic Web Design...
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Just launched my latest client site, for a brilliant photographer friend, Viki Reed.
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I've been coming to this realization too, but from the design side.
For many years, I thought I could just be an "SEO." Worry about keywords, accessibility, rankings, links and the rest will take care of itself. But, I don't think I can justify that belief anymore. Content, search, social and conversion are all connected, and I don't think any web marketer can be successful without combining these practices.

My presentation from MIMA Summit yesterday: http://www.slideshare.net/randfish/inbound-marketing-is-all-connected covers this evolution.
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