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Sarah Morton
SEO Copywriter & Brand Storyteller
SEO Copywriter & Brand Storyteller

Sarah's posts

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Some great writing tips here. I also like that +Contently used their own articles as a case study. +Moz does this too in their annual SEO predictions. Reviewing your own performance not only puts a human face to the brand, but shows clients you're always looking to improve.

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How long does it take to rank in Google?

An Ahrefs study of 2 million random web pages found that almost 95% of newly published pages don’t get in Google's Top 10 within a year. The 'lucky' ones rank well through hard work and a good knowledge of SEO.

#SEO #copywriting

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Google has launched health condition cards in Australia, designed to answer users' health-related questions, queries and curiosities.

Three in five Australians use internet searches to avoid seeing a doctor, so these health cards could ensure people get reliable health information.

On the other hand, there is potential for anxious patients to dismiss a symptom that may indicate a serious health problem.

What do you think? Help or hindrance?

#seo #copywriting #health

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These days, companies share information about their products and services on an ever-increasing range of channels. With each channel, there’s a risk of straying from the truth and creating silos of content that each tell a different story. Not only does this dilute your message, it creates a barrier to closing the sale.

So how do you avoid giving customers 'alternative facts'? With a single source of truth. Find out how in my latest blog:

#copywriting #contentmarketing #seo

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I'm a huge fan of resolutions, mostly because they involve making a list. Here are seven great resolutions to help you smash your digital marketing goals in 2017.

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Only 7 tickets left! If you're keen to join me at the Copywriting Conference in April, you better get in quick.

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I'm excited to be speaking at Australia's first dedicated #copywriting conference! It's going to be a great day, full of information to help freelance and in-house copywriters take their career to the next level. Tickets are available now! #copycon

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Kate Toon is running The Recipe for SEO Success for the last time this year! It's an 8-week online SEO course that I can personally say is both super affordable and worth every dollar. You'll get:

- lifetime access to all materials, which are regularly updated
- weekly coaching calls with Kate
- 8 weeks of seriously easy to understand SEO lessons
- lifetime access to a Facebook mastermind group
- interviews and advice from some of the world's biggest digital marketing experts.

And so much more. If you do one thing to enhance your digital marketing this year, then this is it. There are limited spots left, so get to it!

Learn more: (affiliate link)

The new course launches next week. Whoop!
There are limited spots and also this will be the LAST course this year and the last course at this great price!

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Sadly, Blab is no more! Such is the fickle world of social media. So my live streaming will be now be a podcast, which I'll try to share once it's ready.
I'm excited to be speaking at the next Freelance Jungle Blab on working with digital, design and advertising agencies! It's online, so you can wear pyjamas and drip pasta sauce down your chin and we won't even care.

Date: Thursday 18 August
Time: 7pm
Join the Jungle:

I hope to see you there!

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Beautiful box of stationery delivered from +kikki.K! All red, of course. ‪#‎stationeryaddict‬
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