Ever wonder what ACTUALLY gets people to open/click an email or register for an event? Well Jess has a few secrets to share with you. You may already know that emfluence is the email marketing sponsor of the Social Media Club (globally!), allowing us to send weekly email updates, schedule social media posts, send follow up surveys and more goodies. Now, it’s your chance to look under the hood.
Jessica Best (@bestofjess), Digital Marketing Evangelist with emfluence (@emfluence), will give us a quick tour of the spying (a.k.a. measurement) tools you have access to in the emfluence Marketing Platform! She gave a similar presentation to SMCKC last month, highlight what the chapter is doing well with these digital tools and where we could learn a thing or two. She’ll share a few secrets into what’s been working for the club emails that are currently using the platform and give other chapters a peek at how to get started.