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Sanjiv Karani
Works at Zipscene
Attended University of Chicago
Lives in Cincinnati
125 followers|24,256 views
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Sanjiv Karani

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The art of evangelism by Guy Kawasaki. Evangelism is proclaiming good news i.e., explaining to the world how your product or service improve people’s lives.
In the social age, it’s every executive’s job.
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What is One Thing That Still Drives You Absolutely Crazy?
Learn customer satisfaction benchmarks (ACSI) of hundreds of companies across 43 industries from Airlines to Telco providers. For these companies, brands or industries; learn or share what is "one thing" that drives you absolutely crazy.
With explosion of Big Data & Analytics, one would think that companies across all industries are getting better at understanding customers and providing them with superior customer service. The current American Customer Satisfaction Index (ACSI) benchmark results by sector prove otherwise. See the chart below. With the exception of E-Commerce and E-Business, all other industry sectors lowered their ACSI score from 2013 to 2014. So what is going o...
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What is your purpose?
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Uncover the future of restaurant marketing from Cincinnati's iconic brands: Graeter's Ice Cream, Gold Star Chili, Inc., Montgomery Inn, LaRosa's Pizzeria, Inc. and Frisch's Restaurants, Inc. #CincyAMA #Zipscene https://lnkd.in/eiXZSZn
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The increased use of digital technologies could add $1.36 trillion to total global economic output in 2020, according to Accenture and Oxford Economics. Going digital means organizations place “digital at the heart of their strategy and enterprise to transform every part of their operations, including R&D, supply chains, and the use of cloud, analytics and CRM technologies.” This value creation will come from the following:
• Increased efficiency and energy savings, as manual, duplicated or calcified processes are replaced with software-defined and analytics-driven processes.
• Increased market responsiveness, with businesses able to respond to consumer demand through social media, and anticipate future trends through analytics.
• Higher levels of collaboration, as members of organizations are able to work together and share information with each other almost instantaneously, as well as with customers.
• Greater innovation, as businesses have greater access to pools of knowledge and resources outside their walls.
• More entrepreneurial energy and opportunity, as teams or individuals are able to take advantage of an abundance of cloud and social media resources to launch new businesses or business lines with minimal startup capital required.
The increased use of digital technologies could add $1.36 trillion to total global economic output in 2020, according to a recent study by Accenture and Oxford Economics. This may be only a fraction of a percent of the total global gross world product (currently sized at about $87 trillion), but [...]
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Checkout Silverpop's "7 Key Marketing Trends for 2015 – and Tactics for Succeeding in the New Year." There are several pieces of actionable insights including my favorite, "Many marketers are so focused on the day-to-day stuff, they never sit back to look at what differentiates them, why people buy from and prefer them, and what assets they already have that reflect these attributes."
7 trends are:
#1: Stored payments change the way people shop as reducing friction becomes a priority.
#2: Mobile apps 2.0 shift the way companies market to on-the-go customers.
#3: Emails become skeletal frameworks for delivering relevant, timely content based on database values.
#4: The customer journey moves to center stage in digital marketing.
#5: Content becomes the secret weapon for breaking through the clutter.
#6: Marketers place a greater emphasis on the post-purchase experience.
#7: Marketing departments evolve to better enable cross-channel execution, integrated data flow and measurement.
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Ranking of fast food restaurants based on their customer experience scores. Surprised to see Chipotle and Starbucks not ranking high. Zipscene
We recently released the 2015 Temkin Experience Ratings that ranks the customer experience of 293 companies across 20 industries based on a survey of 10,000 U.S. consumers. Chick-fil-A took the top...
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Sanjiv Karani

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Is food really better at expensive restaurants?@ChicagoBooth explains the concept of heteroscedasticity. #Zipscene https://lnkd.in/eQS4yHd
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+Zipscene on the roll.
People in restaurant marketing crave a deeper understanding of their guests. They want to know everything from who the customer is and what they bought, to where they dine, on what day of the week,...
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Innovate Without Diluting Your Core Idea. Philosophically I agree with all of author's points but it is based on a big assumption that company's core idea for innovation is "right on the money" at outset. The reality is quite different. The very nature of innovation requires continuous adaptation and cross-pollination among people, processes and products to create something meaningful. Take any successful company today (e.g., Twitter) and one can easily see several iterations of pivoting of their core idea until they zero-in on their distinctive innovation.
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Artificial Intelligence (AI) Is Almost Ready for Business
Since my master's thesis in AI back in 1994, AI is definitely ready for mainstream business. Manoj Saxena I love Cognitive Scale's value prop of 10-10-10. "Deploy a cognitive cloud in 10 seconds, build a live app in 10 hours and customize it using their client’s data in 10 days."
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Zipscene, a marketing intelligence pioneer releases its Big Data Management Platform for Restaurant Marketers.
Cincinnati, Ohio (PRWEB) March 17, 2015 -- Newly Launched zDMP Enables Smarter Data-Driven Marketing with over 1.35 Billion Data Records
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People
Have him in circles
125 people
Atul Paradkar's profile photo
Rahul Bawa's profile photo
Ciprian Patrulescu's profile photo
Atul Paradkar's profile photo
Dale Wolf's profile photo
Katrina Desopo's profile photo
Bill Jensen's profile photo
Chetan Thakkar's profile photo
Eric Kramer's profile photo
Work
Occupation
Leading the charge for innovation, strategic planning, corporate venturing, product management, marketing and business development.
Employment
  • Zipscene
    present
  • Cincom
  • Neputation
  • PointRoll (Gannett Company)
  • Convergys
  • Cincinnati Bell Inc
  • Science Applications International Corporation
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cincinnati
Previously
Philadelphia - Chicago - Mumbai
Story
Tagline
Chief Meaning Maker & Product Evengelist
Introduction
Please refer to my LinkedIn Profile.
Bragging rights
Value Creation | Innovation | Simplification | Transformation
Education
  • University of Chicago
    MBA
  • Wright State University
    MSEE
  • University of Mumbai
    BE
Basic Information
Gender
Male