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Sanjiv Karani
Works at Zipscene
Attended University of Chicago
Lives in Cincinnati
121 followers|23,939 views
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Sanjiv Karani

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Innovate Without Diluting Your Core Idea. Philosophically I agree with all of author's points but it is based on a big assumption that company's core idea for innovation is "right on the money" at outset. The reality is quite different. The very nature of innovation requires continuous adaptation and cross-pollination among people, processes and products to create something meaningful. Take any successful company today (e.g., Twitter) and one can easily see several iterations of pivoting of their core idea until they zero-in on their distinctive innovation.
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Sanjiv Karani

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The increased use of digital technologies could add $1.36 trillion to total global economic output in 2020, according to Accenture and Oxford Economics. Going digital means organizations place “digital at the heart of their strategy and enterprise to transform every part of their operations, including R&D, supply chains, and the use of cloud, analytics and CRM technologies.” This value creation will come from the following:
• Increased efficiency and energy savings, as manual, duplicated or calcified processes are replaced with software-defined and analytics-driven processes.
• Increased market responsiveness, with businesses able to respond to consumer demand through social media, and anticipate future trends through analytics.
• Higher levels of collaboration, as members of organizations are able to work together and share information with each other almost instantaneously, as well as with customers.
• Greater innovation, as businesses have greater access to pools of knowledge and resources outside their walls.
• More entrepreneurial energy and opportunity, as teams or individuals are able to take advantage of an abundance of cloud and social media resources to launch new businesses or business lines with minimal startup capital required.
The increased use of digital technologies could add $1.36 trillion to total global economic output in 2020, according to a recent study by Accenture and Oxford Economics. This may be only a fraction of a percent of the total global gross world product (currently sized at about $87 trillion), but [...]
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Sanjiv Karani

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Checkout Silverpop's "7 Key Marketing Trends for 2015 – and Tactics for Succeeding in the New Year." There are several pieces of actionable insights including my favorite, "Many marketers are so focused on the day-to-day stuff, they never sit back to look at what differentiates them, why people buy from and prefer them, and what assets they already have that reflect these attributes."
7 trends are:
#1: Stored payments change the way people shop as reducing friction becomes a priority.
#2: Mobile apps 2.0 shift the way companies market to on-the-go customers.
#3: Emails become skeletal frameworks for delivering relevant, timely content based on database values.
#4: The customer journey moves to center stage in digital marketing.
#5: Content becomes the secret weapon for breaking through the clutter.
#6: Marketers place a greater emphasis on the post-purchase experience.
#7: Marketing departments evolve to better enable cross-channel execution, integrated data flow and measurement.
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Sanjiv Karani

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Ranking of fast food restaurants based on their customer experience scores. Surprised to see Chipotle and Starbucks not ranking high. Zipscene
We recently released the 2015 Temkin Experience Ratings that ranks the customer experience of 293 companies across 20 industries based on a survey of 10,000 U.S. consumers. Chick-fil-A took the top...
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What, why and how of Google's marketing approach.
When we think of Google, we think of either brilliant products (e.g., Search, Maps, Analytics) or brilliant people (e.g., Larry Page, Eric Schmidt, Sergey Brin). The cross-pollination of brilliant people and brilliant products naturally lead to brilliant processes, which ultimately form the basis for Google's sustainable competitive advantage.So what is Google’s real contribution to processes (whether best-practices or next-practices)? Let’s take...
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Sanjiv Karani

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The lethal combination of speed and simplicity can propel your organization to new heights. Making complex simple is my core mantra and I love Reid Hoffman's advice, "Wrestle with complexity, yes, but frame and commit to a decision that’s simple enough for everyone to understand and act on."
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Sanjiv Karani

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What is your purpose?
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Artificial Intelligence (AI) Is Almost Ready for Business
Since my master's thesis in AI back in 1994, AI is definitely ready for mainstream business. Manoj Saxena I love Cognitive Scale's value prop of 10-10-10. "Deploy a cognitive cloud in 10 seconds, build a live app in 10 hours and customize it using their client’s data in 10 days."
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Zipscene, a marketing intelligence pioneer releases its Big Data Management Platform for Restaurant Marketers.
Cincinnati, Ohio (PRWEB) March 17, 2015 -- Newly Launched zDMP Enables Smarter Data-Driven Marketing with over 1.35 Billion Data Records
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Sanjiv Karani

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Success breeds success and greatness inspires greatness. We are constantly in search of leaders who inspire us to be more. As John Quincy Adams said, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” Here are six people who had a lasting impact and influence on me.
My favorite leaders who have inspired me through their thoughts and actions. It also includes practical tips for anyone to become a better leader.
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Marketing is “knowing the user, knowing the magic and connecting the two.” - Lorraine Twohill, SVP Global Marketing Google http://linkd.in/1ET2pkX
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Sanjiv Karani

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Try convincing this to our teens.
Countering the claim that texting is ruining spines
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People
Have him in circles
121 people
Kinjal Dhruva's profile photo
Ananta Kirikera's profile photo
Sheryl Jaber's profile photo
Preethi Andi's profile photo
Atul Paradkar's profile photo
Don Voltz's profile photo
abby auto financial inc's profile photo
vinit shah's profile photo
shreepal shah's profile photo
Work
Occupation
Leading the charge for innovation, strategic planning, corporate venturing, product management, marketing and business development.
Employment
  • Zipscene
    present
  • Cincom
  • Neputation
  • PointRoll (Gannett Company)
  • Convergys
  • Cincinnati Bell Inc
  • Science Applications International Corporation
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cincinnati
Previously
Philadelphia - Chicago - Mumbai
Story
Tagline
Chief Meaning Maker & Product Evengelist
Introduction
Please refer to my LinkedIn Profile.
Bragging rights
Value Creation | Innovation | Simplification | Transformation
Education
  • University of Chicago
    MBA
  • Wright State University
    MSEE
  • University of Mumbai
    BE
Basic Information
Gender
Male