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Sanjay Parekh
Lives in Melbourne
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This new report (currently in beta) is flat-out amazing. Check it out.
Check out Google Webmaster Tools' new Search Analytics report in this comprehensive video walkthrough. I also highlight my favorite features.
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Cricket World Cup 2015 gets on the way tomorrow. Here is a video http://goo.gl/ajs2yL for anyone who wants to know what is #cricket. In the words of Richie Benaud 'marvellous' #marvellous #cricket
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When you're thinking about building a mobile website vs app, consider this:

In an analysis of 46 million page views from mobile devices on Skava’s clients’ mobile Web sites and apps, including Gap, Staples, Macy’s and Toys “R” Us, the company found that the mobile Web accounted for 97 percent of retail sales from mobile devices on Black Friday while apps accounted for just 3 percent.

Note this is sales not just browsing. 

Source: http://www.mobilecommercedaily.com/mobile-web-is-retails-big-winner-and-loser-during-thanksgiving-weekend
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A great read on what every business owner should know about payroll including avoiding payroll mistakes. #businesstips
Payroll, often conducted by a payroll specialist, ensures that every employee is paid accurately and on time. But what level of experience is needed to conduct payroll? With a growing number of businesses adopting payroll software, it’s sometime the business owner themselves who make the pay runs. Having said this, some business owners can be overwhelmed by the responsibilities that come with payroll and look to hiring a payroll specialist. Among...
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Google's Pigeon Algorithm that impacts ranking of local/map search results, is now rolling out globally to all English locales (minus India).
Google revamped their local search algorithm, we named Google Pigeon, in July of this year. It was a significant change to how Google ranked and ordered the local search results both for local querie
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Saw impacts myself dude. Time to fine tune some things
 
how everyone uses search and changes the way they search each time is great to see evolve. #longlivesearch  
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I've been asked about the mobile-friendly tag in search and noticed two common mistakes that I wanted to share. Both of these result in the Mobile-Friendly Test showing that a page isn't mobile-friendly, but the PageSpeed Insights tool showing that it's ok:

1. Too much blocked by robots.txt. Googlebot needs to be able to recognize the mobile-friendliness through crawling. If a JavaScript file that does a redirect is blocked, if a CSS file that's necessary for the mobile version of the page is blocked, or if you use separate URLs and block those, then Googlebot won't be able to see your mobile site. The Mobile-Friendly Test will hint at this, the Fetch and Render tool in Webmaster Tools will give you details. The PageSpeed Insights tool doesn't use the robots.txt, so it may look normal there. Don't disallow crawling of your site's CSS or JS files!

2. Cloaking to Googlebot. Cloaking has been in our Webmaster Guidelines for a long time, it causes all kinds of problems. Some sites try to recognize Googlebot by looking for "Googlebot" in the user-agent, and will then serve it a "Googlebot-version" of the page (which is often the desktop page). If Googlebot-smartphone crawls and sees the desktop page, the page won't be seen as being mobile-friendy. Fetch and Render in Webmaster Tools can help you recognize this. The PageSpeed Insights tool doesn't use the Googlebot user-agent. Don't cloak!

Links for more information:
http://googlewebmastercentral.blogspot.com/2014/11/helping-users-find-mobile-friendly-pages.html
https://support.google.com/webmasters/answer/6066467
https://www.google.com/webmasters/tools/mobile-friendly/
https://developers.google.com/speed/pagespeed/insights/
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This should not be funny. It hurts just reading it.
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Great Remedies, Foods that Heal & Soothe Pain #Burnaby  
  By Nicole Dobernig – Paolino    Now that we have been exercising more, you may be suffering aches and pains of having overtraining at the gym. We have all been there. Making sure your workout is challenging without overdoing…
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New Delhi: Aamir Khan-starrer “PK” has minted over Rs.50 crore in two days in the domestic market, and trade experts expect it do “steady” business in coming days. Directed by Rajkumar Hirani and produced by Vidhu Vinod Chopra, the film released Friday.…
New Delhi: Aamir Khan-starrer “PK” has minted over Rs.50 crore in two days in the domestic market, and trade experts expect it do “steady” business in coming days. Directed by Rajkumar Hirani and produced by Vidhu Vinod Chopra, the film released Friday. Girish Johar, who is aware of the economics of the Hindi film industry, tweeted: …
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In his circles
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Have him in circles
226 people
Rachel Kollias's profile photo
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Digital Search Expert & SEO Specialist
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Fiji Islands - Sydney
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