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Sandrine ANDRO
Works at Makheia Group
Lives in Paris
20,355 followers|723,043 views
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Work
Occupation
Directrice planning stratégique & département médias sociaux
Skills
Stratégie Médias sociaux Marketing Communication Formation Conférences
Employment
  • Makheia Group
    Directrice Planning Stratégique et département médias sociaux, present
  • Safran Bleu
    Directrice Associée, 2003 - 200
  • Extrême+ Corsaires
    Directrice Générale, 1998 - 2003
  • JWT
    Directrice Conseil, 1996 - 1998
  • FCB
    Directrice de Clientèle, 1992 - 1996
  • YKA
    Directrice de Clientèle, 1989 - 1992
Basic Information
Gender
Female
Story
Tagline
#strategicplanning #socialmedia #marketing #human #content #digital #transformation #googleplus
Introduction
Après avoir acquis plusieurs années d'expérience en communication média, promotion des ventes, marketing relationnel, digital et la création de mon agence conseil revendue en 2007 au groupe Makheia, j'ai mis en place le Planning Stratégique au sein de l'agence de marketing contents du groupe : Affinity et créé le département médias sociaux de Makheia. Aujourd'hui je suis passionnée par l'univers des médias sociaux et ses enjeux stratégiques. Je m'investis chaque jour à compléter mes connaissances sur ces sujets. J'ai toujours réfléchi les stratégies à partir d'une vision de marque correspondant à une rencontre entre ce que la marque propose et ce que ces publics en attente.  Pour autant, mon métier a véritablement évolué ces dernières années. La montée en puissance du Web interactif, transformant les cibles en parties prenantes, a intensifié cette dynamique. Pour exemple, l'écoute de la toile, le community management, la recherche de l'engagement font partie intégrante de la réflexion stratégique. Il m'intéresse de trouver comment les marques, les agences, le planning stratégique... peuvent anticiper les prochaines évolutions, liées au Web notamment, afin de toujours mieux répondre aux problématiques sur lesquelles je suis conduite à réfléchir.

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Sandrine ANDRO

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The State of Digital Marketing 2016 [Infographic]
http://www.digitalinformationworld.com/2016/07/infographic-what-works-best-in-digital-marketing-today.html

This #infographic from +Smart Insights takes a closer look at the importance of #digitalmarketing to businesses today and the digital marketing techniques that marketers find most effective.
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Sandrine ANDRO

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#leanmarketing #lean #marketing
"Today things have changed. Advertising can be started on a budget with tools like Google Adwords, Facebook Ads and numerous others coming at Pay-Per-Click pricing."
Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing.
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Sandrine ANDRO

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#Google   #gmail   #infographic  
"For the low-down on additional power tips and more, check out this new infographic and boost your Gmail use today"
If you use webmail for your daily working needs, chances are you’ve done the wise thing and opted for Gmail – arguably the most useful email service on the internet. Aside from combining your inbox an
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#contentmarketing #stories #virality
"High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared."


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Camilo José Vergara documented the impact of socioeconomic forces by rephotographing spots over the course of decades.
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Following our clearest look yet at the 4.7 inch phone yesterday, this morning photos of the larger 5.5 inch ‘iPhone 7 Plus’ have purportedly appeared on Weibo. Some sources have describ…
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In her circles
1,543 people
Have her in circles
20,355 people
Limo All Over's profile photo
celia sia's profile photo
Robert C. Johnson's profile photo
Kingda Chen's profile photo
Jeff Maxwell's profile photo
Robert Wilson's profile photo
Andrew Brooks's profile photo
Ricardo Silva's profile photo
Axel Dechrist's profile photo

Sandrine ANDRO

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#google #algorythme #links
"This report will demonstrate the continuing importance that links play in rankings"
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#indirectmarketing #contentmarketing #marketing
"In order to fully harness the power of content marketing, you need to pair it with other techniques."
Have you ever watched a random YouTube video and suddenly felt compelled to travel? Found yourself booking the same hotel repeatedly? Don’t worry: you’re not being fed subliminal messages. The gr…
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#pokemongo   #advertising  
"Marketers were left to improvise, or else potentially miss out on a phenomenon so big that 5.9% of Android users in the U.S. played it last Monday, according to SimilarWeb, an analytics company."
T-Mobile is exempting Pokémon Go from data charges, Yelp added "PokéStop Nearby" to its search options and malls are calling all players.
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Sandrine ANDRO

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#Google   #voicecommands   #infographic  
"To give you a good overview, we took the most important and funniest Google Now voice commands and put them in a Google Now style infographic"
Google Now has become a big part of the Android experience and will probably be even more prominent in future updates. For that reason, it’s about time you got familiar with all the possibilities Goog
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Top 10 Most Shared Content Marketing Resources That Could Transform Your Business #socialmediamarketing
As entrepreneurs and marketers we often end up in an echo chamber of our own creation. You need to sharpen the saw. Here are 10 content marketing resources.
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Sandrine ANDRO

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#swimmingpools
Would like to be able to swim in one of them! 
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