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Samuel Scott
680 followers -
Marketing Speaker & Columnist | @samueljscott
Marketing Speaker & Columnist | @samueljscott

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Skeptical of “outbound marketing”? Apple became the most-profitable company in the world by using print & TV ads.

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Nothing changes.

2000: We do publicity
2005: We do link building
2010: We do link earning
2017: We do publicity

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One year later, how much of my first +The Drum column is still true?

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A hilarious view of the obsession with millennials. My own take on why demographic segments are not marketing segments: https://buff.ly/2Be8tHU

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“smartphone ownership crossed the 50 percent threshold in late 2012 – right when teen depression and suicide began to increase. By 2015, 73 percent of teens had access to a smartphone.”

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Maybe, just maybe, some things should not be determined by algorithms.

The biggest problem in marketing is that everyone knows that quality beats quantity but is always tempted to do the opposite.

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