With thoughts from , , , and !
With thoughts from , , , and !
Thanks to , , & for their insights and examples!
- The Cline GroupDirector of SEO & Digital Marketing, 2011 - present
- Suffolk UniversityStaff Assistant, Beacon Hill Institute, 2002 - 2002
- The Boston GlobeFreelance Reporter and Editorial Assistant, 2000 - 2002
- The Boston CourantStaff Reporter, 2002 - 2004
- Spare Change NewsEditor-in-Chief and Executive Director, 2004 - 2007
- Marketing ConsultantSelf-Employed, 2007 - 2011
Samuel Scott is a former Boston journalist and newspaper editor
who is currently living in Israel and working as Director of SEO & Digital Marketing for The Cline Group, a global marketing company that uses integrated and holistic approaches to marketing. He is finishing his International
M.B.A. and formerly worked as a consultant in online marketing. Scott has an Inbound Marketing Certification (with honors) from Hubspot. He founded SJS Consulting Worldwide.
In the past, Scott was Marketing and Communications Manager for the Israeli high-tech company Speech Modules, Website Marketing Manager for ForexPros.com, and Marketing and SEO Writer for Coolvision.
In Boston, Scott was Editor-in-Chief and Executive Director of Spare Change News, an alternative newspaper and non-profit organization. Prior to working at SCN, he wrote for Massachusetts newspapers including The Boston Globe, The Patriot Ledger, The Boston Courant, and The Beacon Hill Times, as well as TNT magazine in London. Prior to working in journalism, Scott was a Staff Assistant at the Beacon Hill Institute, an economic think-tank at Suffolk University.
Scott has a B.S. in journalism from Boston University. He is studying in the International M.B.A. program at Bar-Ilan University after pursuing prior studies in the Executive M.B.A. program at Suffolk University in Boston, Massachusetts. He has lived, traveled, or studied in Britain, Canada, Egypt, India, and Israel, as well as in various parts of the United States. He was born in St. Louis, Missouri, and raised in Belleville, Illinois, before moving to Boston, Massachusetts. Scott currently lives in Israel.
Scott's opinions on his blogs are his own and not necessarily reflective of any
employer, client, or university. Scott’s mother tongue is English, and
he is proficient in Hebrew and French as well. The name of his journalism blog —
“Considerations” — is that of his regular column while he was
Editor-in-Chief of Spare Change News in Boston. He also publishes a hobby website site entitled Buffy the Vampire Slayer Online that is all about his favorite TV show.
- Bar-Ilan UniversityInternational MBA, 2008 - 2009
- Boston UniversityB.S., journalism, 1998 - 2002
- Suffolk UniversityExecutive MBA, 2006 - 2007
Israel SEO & Internet Marketing Company | SJS Consulting Worldwide
SJS Consulting Worldwide is an American-Israeli SEO and Internet-marketing agency that specializes in search, social media, and strategy.
Public Relations is the New SEO Strategy You Need | The Cline Group
SEO strategy today needs to include what you should have been doing all along – building a brand online through methods such as public relat
How to Integrate Content Marketing and Social Media
Social media can help businesses – but only when it used in a logical, strategic way that combines the social (engagement) with the media (c
Google is Helping Online PR and SEO, Not Hurting It
Use PR to promote news and content to obtain artcles, backlinks, citations, and social-media mentions. Don't stuff links into meaningless pr
How to Create an Inbound-Marketing Company Culture
Employees contribute more than just direct labor. Today, digitally-connected people are crucial to success because advertising has become in
How to Use Public Relations to Build Links (SMX Milan 2013)
Samuel Scott's SMX Milan 2013 presentation and related notes on how to use PR to build SEO backlinks and help a website's overall branding.
Green Swan | Protect Yourself from Cell Phone Radiation
Green Swan produces mobile apps and accessories that prevent cell phone radiation from harming your family. Click to see the latest research
Differences Between Social-Media and Community Managers
Why it's important to know what social-media and community managers each do -- and not do -- in online marketing.
How Holistic Marketing Got Me 2,000 “Likes” (Part Three)
The importance of using proper marketing and public relations techniques to grow your Facebook page and its "likes."
Test Early and Test Often: Capture Rates and Conversion Optimization
Why it is important to optimize your website not only for search engines but also for conversions.
Marketers, Assemble! The New SEO Lessons from "The Avengers"
SEO today is a collection of best practices that should be carried out by a complete team. Just like how the Avengers saved the world.
Social Media News and Web Tips – Mashable – The Social Media Guide
Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web techno