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Samuel Scott
Works at The Cline Group
Attended Bar-Ilan University
Lives in Tel Aviv, Israel
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My new LinkedIn Today essay: "Marketing cannot occur in a vacuum because all marketing is essentially communication from a sender to a receiver via channels. In many contexts, the Internet as a whole is just another set of communications channels, and the same, traditional marketing principles still apply." #marketing  
Linkbuilders often ask themselves this question (to avoid potential penalties): “Would I want this link if Google did not exist?” The smarter that search engines become, the more I argue that all
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Samuel Scott

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"Don't anything for the sole purpose of just gaining a link." Focus first on building your brand and business. Great thoughts at +Search Engine Land by +Casie Gillette!
I think many of us can agree that the great thing about this industry is that it’s constantly evolving and new elements are continuously being added. For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions, content generation, etc.). However, I […]
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I lived in Boston for nine years -- four in college, and five as a local newspaper journalist. One year ago, I spent countless hours in Tel Aviv at home with the Boston TV video news feed running during and after the terrorist attack. I covered the Boston Marathon and was there several times.

For those who want to help the victims, you can buy a "Boston Strong" T-shirt here: http://ow.ly/vPFqH #BostonStrong
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Josh Cline of +The Cline Group reminds us that social media is a subset of public relations and collection of communications channels that needs to be used strategically.
Facebook is cutting the reach of pages that spam the News Feed – and your business may be spamming the network without even realizing it.Last week, the social network announced an important algorithm
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Hilarious!
 
Pretty much. 
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How can you find your target audience on social media? CEO Josh Cline of +The Cline Group shows you how.
No marketing method will be successful if it targets the wrong audience. It's important in social media to know where your audience lies.
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CEO of +The Cline Group Josh Cline spoke on a panel at Philly Tech Week about how startups can build relationships with reporters and get their brands noticed. Here is a great summary of the session!
The tech industry can be hard to understand, so reporters won’t always get it. Focus on what you can achieve with the technology you have, said Brendan Lowry, marketing director at visual analytics startup Curalate. “Simply presenting your product isn’t enough,
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Hag Pesach Sameach and Happy #Passover to all of my colleagues, friends, and +The Cline Group clients who are celebrating. I'm back on Wednesday!
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My new LinkedIn Today post on what I wish I had known about #SEO years ago. What would you add to the list?
A friend of mine has been thinking about getting into SEO and digital marketing, and he asked me for some thoughts on where to start. After reflecting on what I have learned over the years, I jotted
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Do businesses have their heads in "The Cloud"? CEO Josh Cline's latest +The Cline Group blog post takes a look at its many downsides and explains why companies should be more careful where they put their trust.
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People
In his circles
567 people
Have him in circles
280 people
Scott Piro's profile photo
Ben Goldberg's profile photo
Work
Occupation
Senior Director of SEO & Digital Marketing at The Cline Group
Employment
  • The Cline Group
    Senior Director of SEO & Digital Marketing, 2011 - present
  • Suffolk University
    Staff Assistant, Beacon Hill Institute, 2002 - 2002
  • The Boston Globe
    Freelance Reporter and Editorial Assistant, 2000 - 2002
  • The Boston Courant
    Staff Reporter, 2002 - 2004
  • Spare Change News
    Editor-in-Chief and Executive Director, 2004 - 2007
  • Marketing Consultant
    Self-Employed, 2007 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Tel Aviv, Israel
Previously
Rishon Lezion, Israel - Jerusalem, Israel - Boston, Massachusetts, United States - London, England
Links
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Tagline
Senior Director of SEO & Digital Marketing at The Cline Group.
Introduction

Samuel Scott is a former Boston journalist and newspaper editor who is currently living in Israel and working as Senior Director of SEO & Digital Marketing for The Cline Group, a global marketing company that uses integrated and holistic approaches to marketing. He is finishing his International M.B.A. and formerly worked as a consultant in online marketing. Scott has an Inbound Marketing Certification (with honors) from Hubspot. He founded SJS Consulting Worldwide.

Scott has a journalism blog on politics, culture, economics, and the Middle East as well as another on SEO software. Scott’s LinkedIn page is here.

In the past, Scott was Marketing and Communications Manager for the Israeli high-tech company Speech Modules, Website Marketing Manager for ForexPros.com, and Marketing and SEO Writer for Coolvision.

In Boston, Scott was Editor-in-Chief and Executive Director of Spare Change News, an alternative newspaper and non-profit organization. Prior to working at SCN, he wrote for Massachusetts newspapers including The Boston Globe, The Patriot Ledger, The Boston Courant, and The Beacon Hill Times, as well as TNT magazine in London. Prior to working in journalism, Scott was a Staff Assistant at the Beacon Hill Institute, an economic think-tank at Suffolk University.

Scott has a B.S. in journalism from Boston University. He is studying in the International M.B.A. program at Bar-Ilan University after pursuing prior studies in the Executive M.B.A. program at Suffolk University in Boston, Massachusetts. He has lived, traveled, or studied in Britain, Canada, Egypt, India, and Israel, as well as in various parts of the United States. He was born in St. Louis, Missouri, and raised in Belleville, Illinois, before moving to Boston, Massachusetts. Scott currently lives in Israel.

Scott's opinions on his blogs are his own and not necessarily reflective of any employer, client, or university. Scott’s mother tongue is English, and he is proficient in Hebrew and French as well. The name of his journalism blog — “Considerations” — is that of his regular column while he was Editor-in-Chief of Spare Change News in Boston. He also publishes a hobby website site entitled Buffy the Vampire Slayer Online that is all about his favorite TV show.

Education
  • Bar-Ilan University
    International MBA, 2008 - 2009
  • Boston University
    B.S., journalism, 1998 - 2002
  • Suffolk University
    Executive MBA, 2006 - 2007
Basic Information
Gender
Male
Looking for
Friends, Networking
Other names
Samuel J. Scott, Sam Scott
Samuel Scott's +1's are the things they like, agree with, or want to recommend.
The Twelve Days of Google Christmas
moz.com

All of the articles on Moz's blog are usually serious and always highly informative for our community, but for the holiday season, I was ins

Don’t Lose Control of Your Brand
www.theclinegroup.com

When businesses market on social media, it is crucial that they also build their websites and brands independently of the whims of third-par

Israel SEO & Internet Marketing Company | SJS Consulting Worldwide
www.sjscworldwide.com

SJS Consulting Worldwide is an American-Israeli SEO and Internet-marketing agency that specializes in search, social media, and strategy.

Public Relations is the New SEO Strategy You Need | The Cline Group
www.theclinegroup.com

SEO strategy today needs to include what you should have been doing all along – building a brand online through methods such as public relat

A Technical Guide for a Global SEO Strategy
www.theclinegroup.com

Taking the time to execute a technical global SEO strategy at the beginning will make it much easier to rank highly and convert traffic over

How to Integrate Content Marketing and Social Media
www.theclinegroup.com

Social media can help businesses – but only when it used in a logical, strategic way that combines the social (engagement) with the media (c

Google is Helping Online PR and SEO, Not Hurting It
www.theclinegroup.com

Use PR to promote news and content to obtain artcles, backlinks, citations, and social-media mentions. Don't stuff links into meaningless pr

How to Create an Inbound-Marketing Company Culture
www.theclinegroup.com

Employees contribute more than just direct labor. Today, digitally-connected people are crucial to success because advertising has become in

The Day the Keyword Died
www.theclinegroup.com

Following Google's change to 100% "not provided," the goal is not to use an outdated keyword-based strategy but rather to focus on a page-le

SMX Milan 2013 Recap -- Day 1
www.theclinegroup.com

Search Marketing Expo (SMX) Milan speaker Samuel Scott's recap of the first day of sessions on SEO, social media, and other elements on Inte

How to Use Public Relations to Build Links (SMX Milan 2013)
www.theclinegroup.com

Samuel Scott's SMX Milan 2013 presentation and related notes on how to use PR to build SEO backlinks and help a website's overall branding.

Green Swan | Protect Yourself from Cell Phone Radiation
greenswan.org

Green Swan produces mobile apps and accessories that prevent cell phone radiation from harming your family. Click to see the latest research

Differences Between Social-Media and Community Managers
www.theclinegroup.com

Why it's important to know what social-media and community managers each do -- and not do -- in online marketing.

How Holistic Marketing Got Me 2,000 “Likes” (Part Three)
www.theclinegroup.com

The importance of using proper marketing and public relations techniques to grow your Facebook page and its "likes."

Test Early and Test Often: Capture Rates and Conversion Optimization
www.theclinegroup.com

Why it is important to optimize your website not only for search engines but also for conversions.

Marketers, Assemble! The New SEO Lessons from "The Avengers"
www.theclinegroup.com

SEO today is a collection of best practices that should be carried out by a complete team. Just like how the Avengers saved the world.

When "Time and Money" Becomes "Content and Ads"
www.theclinegroup.com

To market on Facebook, businesses need to spend money to build an audience and create content that will spread among their followers and bey

Buffy Mugs
www.btvsonline.com

Would you love a bit of BTVS with your morning coffee? Click for the many different resources for Buffy mugs that are available online!

Search Engine Land
plus.google.com

News, tips & tactics about search engines and search marketing.

Social Media News and Web Tips – Mashable – The Social Media Guide
mashable.com

Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web techno