Been thinking a lot about authorship of late and was curious if anyone had done any proper testing around impact?

My theory (based largely on my own experience) is that it will indeed make me more likely to click if I'm familiar but if it's an industry I know nothing about it seems cheese/looks a bit tacky to me. My suspicion would be that it has a negative CTR for people not familiar with the authorities in an industry/topic but was curious what others thought/whether anyone might be able to comment?

+James Carson - would be particularly interested in hearing your thoughts and whether you see a difference depending on who is the author/publisher and have anything beyond the anecdotal that you'd be able to share?
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