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Samuel Crocker
4,949 followers -
Online marketer, internet lover.
Online marketer, internet lover.

4,949 followers
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Samuel's posts

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Excellent post from Stephen Pavlovich - Managed Service Sucks. Why You shouldn't buy services from your split testing vendor.

Some really insightful commentary on why software and services don't mix - particularly in the mid-long term.

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Read why we think at least one of the optimization/personalization testing technologies will IPO in 2016 - and four other old predictions for the conversion optimization industry!

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Beyond proud of the team. Over a year in the making, today we launch the +Conversion  Chrome Extension for +Optimizely http://conversion.com/blog/introducing-conversion-coms-optimizely-chrome-extension/

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Good little read about ease vs. impact!

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Our latest post on the blog: "Spotting patterns - the difference between making and losing money in A/B testing"

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Very flattered to have been nominated for The Drum Search Top 50. Please vote for your preferences here by June 20th:

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Strong work from Vans and Star Wars

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The convergence continues!
Exciting news! 

Adometry is joining Google, where they will build on the momentum of our existing measurement and analytics offerings, which include Google Analytics Premium as well as other products. Available globally, Google Analytics Premium and its hundreds of customers, will now have an additional set of tools to accomplish their business and marketing goals.

Attribution solutions, like Adometry’s, help businesses better understand the influence that different marketing tools — digital, offline, email, and more — have along their customers’ paths to purchase (http://goo.gl/tXTliw). This heightened understanding, in turn, enables businesses to measure marketing impact, allocate their resources more wisely, and provide people with ads and messages that they’re likely to care about.

In the near term, it’s business-as-usual for Adometry — and nothing’s changing for their customers. But over time, we’re excited to bring our teams together and offer a great attribution service to Google and Adometry customers alike.

Read more in the Adometry blog post at: http://goo.gl/VpQAy2

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"A Guy Gets Fed Up With Outrageous Clickbait Headlines... You'll Never Guess What Happens Next!" My open letter to publishers and advertisers pleading for the hyperbolic hell to stop.

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In the cold light of day with an "official" announcement from Google, yesterday's Paid Search (not provided) scare looks like a non-story. Update to yesterday's thoughts here: http://samuelcrocker.com/blog/google-keyword-data-posturing/
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