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Samsung Mobile
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Samsung DeX Combines the Versatility of a Smartphone with the Productivity of Desktop

Samsung DeX is a new service that lets users use their smartphone like a desktop by providing a seamless, secure mobile to PC transition. Currently compatible with Samsung Galaxy S8 and S8, Samsung DeX provides an Android-based, desktop-like experience that enables users to seamlessly access mobile apps, edit documents and browse the web.

The Desktop Experience

The Samsung DeX interface is easily navigable and consistent with most desktops, as it supports keyboard and mouse gestures such as shortcuts, scrolling and drag and drop. Furthermore, the Samsung DeX Home Screen’s Task Bar allows users to see which applications are currently running, while pop-up notifications on the bottom right of the screen notify the user of incoming messages and calls without blocking the screen.


Samsung Internet, Samsung’s native browser app, lets users launch the desktop version of websites in multiple windows simultaneously, while MyFiles allows convenient dragging and dropping of files and documents from one folder to another. Gallery makes it easier to browse images with a mouse and keyboard and Samsung e-mail facilitates digital correspondence by letting users easily attach files by dragging and dropping them to the email composer.

The Mobile Workplace Experience

Samsung DeX also allows mobile workers and business professionals to remotely and securely access virtual apps and desktops through partner solutions including Citrix, VMware and Amazon Web Services, whose apps are optimized for Samsung DeX with keyboard and mouse interactions, full screen mode and resizable window capabilities.

Compatibility will be expanded to support other devices in the future.

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#GearS3 Watch Faces for the Outdoors

The Gear S3 comes with advanced features and three new highly functional, activity-focused watch faces designed to cater to the active and adventurous, making it easier than ever for Gear S3 users to streamline travel, training and trekking the great outdoors.

Three inspiring world-famous individuals including an adventurer, travel photographer and daredevil embodied the spirit of the new watch faces and illustrated their handy functions.

Outdoor Adventures

The new Samsung Outdoor Watch Face is made for exploration with features that include an altimeter, a barometer, a date and weather indication, and a sunrise/sunset display that arches over the screen. Customize various display related settings when tapping an indication and accessing the app, as well as preset altitude and atmospheric figures causing the screen to flash red at alert. Additional features include night mode, and the ability to customize using different colors.

British explorer Bear Grylls took the watch face on his daily adventures and offered tips on how to use the watch face when trekking through the wilderness.

World Travelling

The Samsung Travel Watch Face is perfect for business travelers and tourists, making managing trips easier by allowing you to manage time, temperature, and currency exchange rates back home and at your current location. The My Journey indication rounds out the screen at six o’clock allowing you to keep track of the distance you’ve travelled and a map helping you to navigate a new city for memorable journeys.

Russian travel photographer Murad Osmann and his wife Natalia of ‘Follow Me To’, traveled from Moscow to Havana, Cuba with their Gear S3 as they navigated the streets, and soaked up its vibrant culture with snap shot after spectacular snap shot.


Put your game face on when training with the Sports Watch Face that features a stopwatch, speedometer, and side-by-side displays for simultaneous heart-rate and calories burned monitoring. Additional features include a built-in alert function to monitor safe exertion and exercise, including a heart rate monitor, that will flash red to signal you to rein it in.

Stunt biker extraordinaire Robbie Maddison took the watch face to help him train, smash records, and break new ground in his sport.

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Improving Accessibility for All with the Galaxy S8 and Galaxy S8+

Samsung’s Galaxy S8 and Galaxy S8+ were designed with the goal of making a phone that nearly anyone can enjoy. Samsung introduces several new ways to interact with and experience a phone.

Navigate Your World with Bixby
Bixby is an intuitive and intelligent user interface. Bixby Vision offers an advanced array of capabilities featuring image-based searching and image-based shopping, thus portraying new potentials in smartphone navigation

Functionality with Samsung DeX
Samsung DeX was designed to increase mobile productivity, helpful to those who experience difficulties typing on a smartphone screen, navigating apps on their phones, or seeing content clearly on their phone. Samsung DeX allows users to control their phones on a larger display and to operate the phone with an input device of their choosing.

Higher Contrast, Increased Readability
High Contrast Theme effectively reduces eye fatigue and improves text readability by increasing the visibility of lighter content on darker backgrounds. This becomes especially useful when reading content in dark environments for extended lengths of time.

Enhanced Visual & Auditory Assistance
Samsung included several unique technical solutions that allow for more detailed control over the phone.

•The S8 is equipped with a Magnifier Widget that allows users to zoom in on small text and apply color filters.

•The Galaxy S8’s Voice Assistant function lets users with visual impairments conveniently interact with their device by reading aloud the contents of the screen directly under their finger.

•The Color Adjustment function allows them to manually fine-tune the colors on their screen and improve readability.

•The Sound Detector function picks up a variety of sounds, from a baby crying to a doorbell ringing, to give users on-screen notifications or vibration alerts.

•The Universal Switch function, users can also personalize their preferred device interaction method, choosing to either tap the screen, use the front camera to detect head movements or add a compatible, external input device.

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The 20 Greatest British Views Revealed on the #GalaxyS8

Samsung is celebrating the greatest British views by commissioning a new photography project from Matthew Cattell – Britain’s reigning Landscape Photographer of the Year – which will be shot entirely on the new Galaxy S8. The Galaxy S8 boasts an innovative Infinity Display’ screen and premium best-in-class camera which has been used to capture a series of stunning photographs of many of the views listed.

Selected views named in the study are also being framed by the giant Infinity Display on a 7x3m scale model of the Galaxy S8, which Samsung are taking on tour throughout April to locations which featured in the top 20, including St Ives, London and Stonehenge.

Landscape Photographer of the Year, Matthew Cattell said: “The Galaxy S8 has the most evolved smartphone camera in the world today creating impressively sharp pictures, even in low light conditions – which is just as well as we encountered a fair few spring showers and grey days whilst shooting the project! I hope people enjoy the results and are encouraged to get out and shoot the amazing views closest to them.”

Landscape Photographer of the Year Matthew Cattell’s top five tips for shooting landscape views:
1. Look for a focal point – focal points are important to hold the viewers’ attention. Might be something physical such as an interesting landscape feature, local landmark or building. Alternatively, could be more abstract such as the texture of a surface or the way that light plays across a scene.
2. Think about your foreground and ‘lead in’ lines – consider the scene as having a foreground, middle ground and a background; including something interesting in the foreground which relates to the wider scene helps to give your photograph greater depth.  Foregrounds can also be used to lead the viewers’ eye into the photograph. Known as ‘lead in’ lines, these features are often linear (think wall, fence line, path) and work best when positioned moving diagonally across the frame.
3. Best time to take photos –  The best time of day are the hours around sunrise and sunset, when shadows are deep and the light is warm.  Photographers call this period just after sunrise and before sunset the ‘Golden Hours’.
4. How much sky to include – Imagine dividing a photograph up into three equal rows. Compositionally, it is better to place the horizon on either the upper or lower third, rather than through the centre of the frame. The amount of sky to include is then entirely dependent on the quality of the sky; if the sky is bland look to minimize it, or exclude it from the frame entirely.
5. Additional equipment to consider –
• A tripod and mount help to keep the smartphone steady, to fine–tune compositions and use long exposure times.
• A Bluetooth shutter release – Pressing the screen to take a photograph will cause the camera to shake and this can result in blurry photographs. Using a Bluetooth shutter release (or the smartphone’s self-timer) eliminates this problem.
• Filters – If you want to get creative with your photography then it is worth investing in a set of filters, which clip over your smartphone’s lens.  Use a circular polarizing filter to remove reflections and give blue skies a punch, or an ND filter, which reduce the amount of light getting into the camera and have the effect of lengthening shutter times, allowing the camera to record the passage of time.

See the full list of the 20 greatest British Views:


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See More, Do More: The #GalaxyS8 Infinity Display

The Infinity Display on the Galaxy S8 and Galaxy S8+ defies the traditional framework of smartphone design to let you see and do more than ever before. Available in 5.8-inch Galaxy S8 and 6.2-inch* Galaxy S8+, the Quad HD+ Super AMOLED display takes up more than 80 percent of the phone’s front screen and is 18 percent larger than the screen of the Galaxy S7.

Design and Hardware

With the sleek bezel-less design, the phone’s display curves at the edges, visibly reducing the bezels and removing any physical buttons. The display’s gradual curves help to enhance the phone’s grip. On top of the design, Corning® Gorilla® Glass 5 adds both durability and a high-quality finish to the display.

To provide the most optimal viewing experience, the Galaxy S8 integrates the hard keys into the display itself. Using a combination of hardware and software, the home key was installed under the display and was engineered to function and respond to pressure just like a physical hard key would.


With the new Infinity Display, the Galaxy S8 also boasts an expanded ratio of 18.5:9 for a more cinematic viewing experience. Gaming experiences are also more captivating. Any game that supports the 18.5:9 full screen mode will be automatically optimized to fill up the entire screen, providing enhanced visual effects and more exciting gameplay. 


The Infinity Display is also optimized for multi-window usability. With more screen real estate to work with, using multiple apps at the same time is easier, particularly when inputting text.

With its sleek aesthetic, immersive viewing experience and productivity-enhancing capabilities, the Infinity Display on the Galaxy S8 is a new form factor for an entirely new mobile experience.

*Screen measured diagonally as a full rectangle without accounting for the rounded corners.

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Fast, Fun and In-Focus: Camera on the #GalaxyS8

With new features and updated low-light capabilities, the camera on the new Galaxy S8 and Galaxy S8+ enhances your mobile photography experience, making it fun and easy to capture more.

The Galaxy S8’s sophisticated multi-frame image processing ensures superior images, no matter the conditions. With this technology, the camera takes three photos – instead of just one – then selects the clearest image and uses the other two to reduce the blur. The resulting photo is highly detailed with clearer contours. 

The front camera has been equipped with autofocus features and facial recognition technology so it can better recognize and track faces, even when the distance between the camera and the subjects in the photo is increased. The result is superior selfie quality with a clearer, more detailed picture.

You can also let your creativity run wild by choosing from a collection of 16 filters, 34 stickers and 50 stamps to add to photos, right from the native Camera app.

And with the Galaxy S8’s enhanced UX, capturing life’s special moments has never been easier. Even with the phone’s large display, you can effortlessly launch and control the camera app with one hand.

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Blending Seamlessly Into Life: Design and UX on the #GalaxyS8

Unconfined by bezels or buttons and united by a single, continuous visual experience, the Galaxy S8 and Galaxy S8+ were designed to enable more natural interactions between user and phone.


The Galaxy S8 builds on Samsung’s heritage of creating stunning designs with a large Infinity Display – an end-to-end, bezel-less screen that spills over the phone’s sides. The phone’s metal frames balance nicely with the natural luster and depth of its glass body.

A home key embedded underneath the screen functions and responds to pressure just like a physical button would, while the recent and back buttons are now soft keys that can be customized in different colors.


Designed around the Infinity Display, the UX of the Galaxy S8 was developed with a focus on rhythm to enhance the flow of user interactions and better fit the way people use their phones today. Even the app icons and typography of the Galaxy S8 incorporate the phone’s new design language through a play of continuous curves and lines to create depth.

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The Infinity Display on the new #GalaxyS8 earns DisplayMate's highest ever A+ grade.

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The all-new #GalaxyS8 takes you beyond the limits of any phone you've known before. #UnboxYourPhone

Bixby: A New Way to Interact with Your Phone

InJong Rhee, Executive Vice President, Head of R&D, Software and Services

Technology is supposed to make life easier, but as the capabilities of machines such as smartphones, PCs, home appliances and IoT devices become more diverse, the interfaces on these devices are becoming too complicated for users to take advantage of many of these functions conveniently. User interface designers have to make tradeoff decisions to cram many functions into a small screen or bury them deeper in layers of menu trees. Ultimately users are at the mercy of the designers with an increasingly steep curve that makes learning a new device difficult. This is the fundamental limitation of the current human-to-machine interface. Since Samsung makes millions of devices, this problem impacts the core of our business.

Samsung has a conceptually new philosophy to the problem: instead of humans learning how the machine interacts with the world (a reflection of the abilities of designers), it is the machine that needs to learn and adapt to us. The interface must be natural and intuitive enough to flatten the learning curve regardless of the number of functions being added. With this new approach, Samsung has employed artificial intelligence, reinforcing deep learning concepts to the core of our user interface designs. Bixby is the ongoing result of this effort.

Bixby will be a new intelligent interface on our devices. Fundamentally different from other voice agents or assistants in the market, Bixby offers a deeper experience thanks to proficiency in these three properties:

1. Completeness
When an application becomes Bixby-enabled, Bixby will be able to support almost every task that the application is capable of performing using the conventional interface (ie. touch commands). Most existing agents currently support only a few selected tasks for an application and therefore confuse users about what works or what doesn’t work by voice command. The completeness property of Bixby will simplify user education on the capability of the agent, making the behaviors of the agent much more predictable.

2. Context Awareness
When using a Bixby-enabled application, users will be able to call upon Bixby at any time and it will understand the current context and state of the application and will allow users to carry out the current work-in-progress continuously. Bixby will allow users to weave various modes of interactions including touch or voice at any context of the application, whichever they feel is most comfortable and intuitive. Most existing agents completely dictate the interaction modality and, when switching among the modes, may either start the entire task over again, losing all the work in progress, or simply not understand the user’s intention.

3. Cognitive Tolerance
When the number of supported voice commands gets larger, most users are cognitively challenged to remember the exact form of the voice commands. Most agents require users to state the exact commands in a set of fixed forms. Bixby will be smart enough to understand commands with incomplete information and execute the commanded task to the best of its knowledge, and then will prompt users to provide more information and take the execution of the task in piecemeal. This makes the interface much more natural and easier to use.

We know that adopting new ways to interact with your devices will require a change in user behavior. The inconvenience of learning a new interface can cause friction and force users to revert back to old habits (e.g. the touch interface). At the same time we believe the key to success for a new voice interface is to design a scheme that reduces friction and makes the experience significantly more rewarding than the existing interface. So at its core, Bixby will help remove friction. It will simplify user education with new voice interfaces and will make using your phone even more seamless and intuitive.

Another example of removing friction will be the dedicated Bixby button that will be located on the side of our next device. Confusion around activating a voice interface is a barrier we have removed to make it feel easier and more comfortable to give commands. For example, instead of taking multiple steps to make a call – turning on and unlocking the phone, looking for the phone application, clicking on the contact bar to search for the person that you’re trying to call and pressing the phone icon to start dialing – you will be able to do all these steps with one push of the Bixby button and a simple command.

There has been a lot of excitement and speculation about what we will deliver with the launch of the Galaxy S8 later this month, especially due to the advancements in artificial intelligence. We do have a bold vision of revolutionizing the human-to-machine interface, but that vision won’t be realized overnight. Ambition takes time.

Bixby will be our first step on a journey to completely open up new ways of interacting with your phone. At the launch of the Galaxy S8, a subset of preinstalled applications will be Bixby-enabled. This set will continue to expand over time. Our plan is to eventually release a tool (in SDK) to enable third-party developers to make their applications and services Bixby-enabled easily.

Starting with our smartphones, Bixby will be gradually applied to all our appliances. In the future you would be able to control your air conditioner or TV through Bixby. Since Bixby will be implemented in the cloud, as long as a device has an internet connection and simple circuitry to receive voice inputs, it will be able to connect with Bixby. As the Bixby ecosystem grows, we believe Bixby will evolve from a smartphone interface to an interface for your life.

Bixby is at the heart of our software and services evolution as a company. We are fundamentally and conceptually changing our attitude toward software and services and working hard on innovation throughout all aspects of our mobile ecosystem. Our investment in engineering resources speaks for itself – we have thousands of software developers supporting this effort. This is something that I’m very excited about. Innovating in software and services enables opportunities for creativity and the ability to build new experiences from the ground up. With the continued investment from Samsung on artificial intelligence, the possibility of what Bixby can become is endless.

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