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Samara Hart
990 followers -
Internet marketing chick, web strategist, open source advocate, all around nerd
Internet marketing chick, web strategist, open source advocate, all around nerd

990 followers
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I am curious how you all handle Facebook as a citation? I have a few multi-location clients and FB won't let them name their page with the same business name for each location, so they named them "Business Name - City" and of course this isn't an exact match to NAP. I know there is some funky work around where if different owners name the page it won't give youa  "there is a page already named this..." error, but it's a major pain. I am just curious if anyone has a similar experience to share and how you handle it. Thanks in advance!

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Logged into Yahoo SMB today for a client and saw a notification that Yahoo Small Business will be spun off to form "Luminate". http://www.luminate.com/ 

Does this mean something might actually happen with the listings? Hmm. I am not going to bother trying to update listings there until this is settled.
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I posted this to the forums and thought I would post here as well and see what you all think...

I am dealing with a rather perplexing (at least to me) problem regarding one of my clients who has seasonal hours. 

This client has several locations with hours that change three times per year. Normally, they would go in and just edit the page and then go to Yelp and update the hours there. However, since we've been helping with their SEO we've been using schema markup for the hours on their website and we've updated the directories and aggregates to get all their info to match the main site. This has worked quite well with rankings...

Now it's coming time to adjust the hours for a seasonal shift and I am not sure if I should just make the change on their website and the main directories (Yelp/Bing/G+/etc.) and hope it doesn't affect their ranking or if perhaps there might be a better way to handle this issue.

I would love to hear suggestions and input on this. I can't seem to find anything terribly helpful on the topic elsewhere. Many thanks in advance!

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One of our clients asked us about this notification on their #Facebook  page today. I guess I need more coffee and maybe a better breakfast because at first glance I thought they were offering up free BACON. #yesplease  
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I don't think this is the best way to go about saying you were published in the New York Times! #onlinereputation  

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I love how +Rand Fishkin explains this concept. Marketing online in the age of "click bait" isn't as easy as performing some SEO to a page and hoping it will rank. You really have to take into account that what works on social doesn't work as well in search results and each don't generally feed conversions alone.

There is a three-pronged approach to marketing each type of conversion which takes into account how social plays into search results; which ultimately drives traffic to your conversion pages. 

My explanation is likely a complicated example of this relatively simple concept -- just watch the video from +Moz  to learn more ;-) http://moz.com/blog/headline-writing-title-tag-seo-clickbait-world-whiteboard-friday -SH
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2015-03-26
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This might have been written a year ago, but still very relevant. Aside from the search ramifications, it's super annoying as a user on a desktop, when you are pushed to a mobile version of a website. 

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Hey friends in #Tehachapi   #AntelopeValley  and #Bakersfield  -- I am brewing beer for this event which 100% benefits local non profits. Please follow us (and come to the event Aug. 9th!) :-)

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Thank you +Bravery Brewing for saving this bottle for me ;-) I so love this brewery. If you're in Lancaster, CA stop in and have some great beer!
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Great info here for the local small business marketer.
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