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Samara Hart
Works at PIXSYM LLC
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Samara Hart

Multi-Location Issues  - 
 
I am curious how you all handle Facebook as a citation? I have a few multi-location clients and FB won't let them name their page with the same business name for each location, so they named them "Business Name - City" and of course this isn't an exact match to NAP. I know there is some funky work around where if different owners name the page it won't give youa  "there is a page already named this..." error, but it's a major pain. I am just curious if anyone has a similar experience to share and how you handle it. Thanks in advance!
3
Tim Colling's profile photoJD Milburn's profile photoPhil Rozek's profile photoKaycie Smith's profile photo
10 comments
 
A little late to the party on this topic but thought I would share that there is the option for the parent/child structure in FB.  There are benefits and also some not so great things about the set up but worth a look see if you have multi locations.  Here is a really great resource to look at in order to decided if it the direction you want to go in:  https://www.facebook.com/groups/unofficiallocationshelp/     
Not sure the citation value matters any differently but some nice benefits in regard to check ins, ads, and branding.
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Samara Hart

Local Search (General)  - 
 
I posted this to the forums and thought I would post here as well and see what you all think...

I am dealing with a rather perplexing (at least to me) problem regarding one of my clients who has seasonal hours. 

This client has several locations with hours that change three times per year. Normally, they would go in and just edit the page and then go to Yelp and update the hours there. However, since we've been helping with their SEO we've been using schema markup for the hours on their website and we've updated the directories and aggregates to get all their info to match the main site. This has worked quite well with rankings...

Now it's coming time to adjust the hours for a seasonal shift and I am not sure if I should just make the change on their website and the main directories (Yelp/Bing/G+/etc.) and hope it doesn't affect their ranking or if perhaps there might be a better way to handle this issue.

I would love to hear suggestions and input on this. I can't seem to find anything terribly helpful on the topic elsewhere. Many thanks in advance!
1
Mary Bowling's profile photoSamara Hart's profile photoAjay Prasad's profile photo
3 comments
 
As +Mary Bowling said, hours aren't going to affect rankings but from the user point of view, you should adjust those in GMB, Yelp and other business directories where it is listed.
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Samara Hart

Shared publicly  - 
 
One of our clients asked us about this notification on their #Facebook  page today. I guess I need more coffee and maybe a better breakfast because at first glance I thought they were offering up free BACON. #yesplease  
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Samara Hart

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I love how +Rand Fishkin explains this concept. Marketing online in the age of "click bait" isn't as easy as performing some SEO to a page and hoping it will rank. You really have to take into account that what works on social doesn't work as well in search results and each don't generally feed conversions alone.

There is a three-pronged approach to marketing each type of conversion which takes into account how social plays into search results; which ultimately drives traffic to your conversion pages. 

My explanation is likely a complicated example of this relatively simple concept -- just watch the video from +Moz  to learn more ;-) http://moz.com/blog/headline-writing-title-tag-seo-clickbait-world-whiteboard-friday -SH
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Samara Hart

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Hey friends in #Tehachapi   #AntelopeValley  and #Bakersfield  -- I am brewing beer for this event which 100% benefits local non profits. Please follow us (and come to the event Aug. 9th!) :-)
Tehachapi Events - 100% of Proceeds go to local non-profits
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Samara Hart

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Samara Hart

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Love living in Tehachapi! This is the "Mega Ramp" at +Woodward West - If you have kids, check them out. Seriously, amazing summer camp program!
3
Gail Hart's profile photoasal amal's profile photo
2 comments
 
goode
a misse you
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Have her in circles
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Samara Hart

Citations  - 
 
Logged into Yahoo SMB today for a client and saw a notification that Yahoo Small Business will be spun off to form "Luminate". http://www.luminate.com/ 

Does this mean something might actually happen with the listings? Hmm. I am not going to bother trying to update listings there until this is settled.
2
Samara Hart's profile photoAustin Lund's profile photoLance Moore's profile photoPatrick Healy's profile photo
8 comments
 
Bing isn't much better
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Samara Hart

Shared publicly  - 
 
I don't think this is the best way to go about saying you were published in the New York Times! #onlinereputation  
 
You seriously cannot make this stuff up.   Too funny.
Jeff Gohringer posted a picture of a funny letter to the editor of the New York Times, basically asking to print the letter he wrote so when his patients Google him, it would show up. Above is a pict
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Samara Hart

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This might have been written a year ago, but still very relevant. Aside from the search ramifications, it's super annoying as a user on a desktop, when you are pushed to a mobile version of a website. 
Learn what Google looks for an a mobile website, and how you can make yours more search-friendly with responsive design.
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Samara Hart

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Thank you +Bravery Brewing for saving this bottle for me ;-) I so love this brewery. If you're in Lancaster, CA stop in and have some great beer!
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4 comments
 
Yes. He's a co-founder. They are all great people there.
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Samara Hart

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Bakersfield PPC / SEO Google Connect Event

We have just a couple of spots left!. RSVP to join us. We'll have a live Q&A session at 1PM to discuss all things internet marketing!
 
Bakersfield : We're holding a Google Connect Event!

Join us for Google Partners Connect 
http://partners-connect.withgoogle.com/event/pixsym

We're hosting an exclusive Google event on May 21st, and you're invited to join us.

It's a great opportunity to learn from Google experts about how to grow your business. We'll provide refreshments, all we need is your company.

Please RSVP by 05 20, 2014. We'd love for you to come learn with us.
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Have her in circles
979 people
David Waters's profile photo
MK Safi's profile photo
mamarill escobar's profile photo
Wening Cintron's profile photo
John Anthony's profile photo
Lincoln Banry's profile photo
Blue Note's profile photo
Eleehar Devanand's profile photo
Danielle Ellis's profile photo
Work
Occupation
Web Strategist and Open Source Fanatic
Skills
Web Development, Email Marketing, Paid Search, SEO, Social Media Marketing, Customer Service
Employment
  • PIXSYM LLC
    President, 2008 - present
    Internet Marketing and Web Design
Links
Contributor to
Links
Story
Tagline
Internet marketing chick, web strategist, open source advocate, all around nerd
Introduction
I have been working with open source web software since 2006 (Mambo anyone? yikes!). I have watched it evolve, contributed and fell in love with the idea of allowing software to evolve by the people, for the people. 

For the past several years my husband (and business partner) and I have been working with Wordpress and watched it grow from a humble blogging platform to a robust content management system. As a company, we've developed solutions using Wordpress for everything from a simple niche market website to a local government intranet (and many, many types of applications in between).

Introducing others to the money and time saving benefits of open source website software has become a passion of ours. The days of being locked into a proprietary solution/provider are coming to an end (we hope). Viva la free market!

Aside from our company's focus on web development, I am particularly fascinated with online marketing and have in the past few years become certified by Google and Hubspot for their individual marketing methodologies. I never stop learning and spend several hours weekly keeping up to speed with both the paid and organic sides of search marketing, on top of various aspects of social media marketing; I don't consider it work, though. To me, the internet is a fascinating place; I love helping businesses utilize it to market themselves.

A motto I've surely stolen from somewhere online: "Love what you do and never work a day in your life." ;-)
Bragging rights
Certified Inbound Marketing Professional, Google Adwords certified and I brew my own beer!
Basic Information
Gender
Female
Samara Hart's +1's are the things they like, agree with, or want to recommend.
Google Hates Your Mobile Website (Here's How to Fix It)
blog.hubspot.com

Learn what Google looks for an a mobile website, and how you can make yours more search-friendly with responsive design.

7 Local Internet Marketing Experts Answer One Question: How To Market in...
localu.org

7 Local Internet Marketing Experts Answer One Question: How To Market in Month #1. Posted on June 6, 2014; by Vedran Tomic; in Local Search,

Visual Guide to Facebook Advertising Creative Specifications | Ampush
www.ampush.com

Our updated Visual Guide to Facebook Advertising Creative Specifications reflects the latest creative and copy length recommendations from F

Eight Steps to Craft the Ultimate PPC Landing Page | PPC Hero®
www.ppchero.com

Send your landing page and conversion rate optimization efforts into overdrive with these eight techniques for perfect PPC landing pages.

Link Building Tactics - The Complete List
pointblankseo.com

Brace yourself. This is the most comprehensive list of link building tactics (not strategies; there's a difference!) ever created. Think I'm

State of Google Places for Business - A Downloadable Guide - Local Unive...
localu.org

[Ed. note: The following is a guest article & PDF Guide written for Local U by Morry Mitrani of SaleAMP.com.] Download: State of Google Plac

Citation Building Strategies - The Complete List For Local Businesses
www.localstampede.com

Citation building is the #1 way to help your local business rank online. This is the complete list of strategies to help your business build

'Savor the Flavor' is Saturday, Aug. 3
www.tehachapinews.com

Tickets are on sale for Tehachapi's premiere food, wine and craft beer event: Savor the Flavor. This fundraising effort will be held from 6

Bible
market.android.com

On more than 95 million devices all over the world, people are reading, listening to, watching, and sharing the Bible using the #1 rated Bib

How to Rank: 25 Step SEO Master Blueprint
www.seomoz.org

If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but d

Competitor Research In An Inbound Marketing World
www.seomoz.org

As more marketers are shifting from strict SEO to inbound marketing, competitor analysis is changing. In today's post, John Doherty touches

How to Check Which Links Can Harm Your Site's Rankings
www.seomoz.org

Matt Cutts' statement in March 2012 that Google would be rolling out an update against “overoptimised” websites, caused great turmoil within

Advanced Google Analytics - Tips and Tricks
www.seomoz.org

Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take

25 of the Best WordPress Widget Plugins
www.tripwiremagazine.com

Widgets make it possible to add dynamic content in WordPress and with the right WordPress widget plugins widgets become really powerful

Five reasons to have pricing on your website by @thesaleslion | Spin Sucks
www.spinsucks.com

The absence of pricing information is one of the great mysteries of online marketing, when it is one of the first things your customers want

Facebook for Android
market.android.com

Share and stay connected with your friends with the Facebook for Android app. Facebook for Android helps you connect with your friends and s

Yelp Extortion: The Lawsuit's Dismissed. Are They Back At It In 2012?
pixsym.com

The complaints of extortion aren't going away; instead they appear to be growing more frequent since the dismissal of the recent class-actio

When Your Website's Content is an Afterthought, Results Are Too
pixsym.com

Content rules the internet. What your website says and how it's said, is by far, one of the most important elements of planning your website

Portent's Content Idea Generator
www.portent.com

Use our Content Idea Generator to generate ideas for your content!

Used TrueCar to find the exact Tundra with the options I wanted and lo-and-behold it pulls up a dealership 2 hours away! I was ready to move on when I was contacted by Waqas in their internet sales department. This guy kicked butt for us. It was almost noon when he located the exact truck we wanted on another dealer's lot. He hustled and made a dealer trade happen with a dealer on the other side of massive road construction on the 15FWY. He had to send a driver through that to get the truck and then sent another driver 2 hours to come get my husband and I! From there, everything went surprisingly well. It was 8PM by the time we got there and their team was there late just for us to get us in our new truck and on our way. Ana was amazingly helpful and super cheery considering she was already working a long day. She even took my husband in her personal car to go get us something to eat (because I was starving by the time we got there and hadn't eaten since lunch). Alex in finance was great, too. I hope someone in upper management gives all of these great employees kudos for going above and beyond to get us the truck we wanted, long distance, all in one day. Thanks guys - we love our Tundra!
• • •
Public - 8 months ago
reviewed 8 months ago
Extremely pleased with our new workshop! We had them build a 20'x25' garage/workshop on our lot. They helped us save a TON of money with county engineering and permitting due to the fact that they do so much work around here and have pre-approved plans. I got bids from others that were up to $8k more than Dry Creek's bid for the same size, stick built building. Their workers were all polite (which seems rare in construction, unfortunately) and we felt they really handled the entire process with extreme efficiency. Our garage was built on top of the concrete slab in 3 days! They were also very helpful when we had questions about inspections, etc. during the process. All in all, we are very glad we came across them.
• • •
Public - 10 months ago
reviewed 10 months ago
3 reviews
Map
Map
Map
After renting twice now at Lake Casitas, I can say that the trailer we've rented is always clean and well taken care of. April is always on time, helpful and available when needed, which is much appreciated when you are in an unfamiliar trailer. I love not having to tow/dump/pay for RV storage!
Public - 2 years ago
reviewed 2 years ago