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Samantha Estoesta
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In the growing technology age, every day lives have been saturated with technology, be it hybrid cars to skyping family members across the world. While Boomers have not grown up with publicly available Internet and wireless technologies, they have become avid users of these offerings and are the quickest growing adopter population out of all of the generations (besides millennials). How has this changed the family life as we know it? How will technology change the way we look at growing older?
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When asked if they would consider themselves to be an ethical consumer (An ethical consumer is someone who shops for products and services that they consider to be made ethically. Ie. with minimal harm to, or exploitation of, humans, animals, and/or the environment), those aged 45- 59 (60%), and individuals aged 60 and up (70%) were the most likely to say they consider themselves an ethical shopper. This #BTT  will focus on the ethical and social spending choices of Boomers.
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In the study "The Coming Entrepreneurship Boom," the Ewing Marion Kauffman Foundation reports that from 1996 to 2007, Americans between the ages 55 and 64 had a significantly higher rate of entrepreneurial activity than those ages 20 to 34. This #BTT  will focus on entrepreneurship endeavors later in life and how that is transforming the startup community.
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In the study "The Coming Entrepreneurship Boom," the Ewing Marion Kauffman Foundation reports that from 1996 to 2007, Americans between the ages 55 and 64 had a significantly higher rate of entrepreneurial activity than those ages 20 to 34. This #BTT  will focus on entrepreneurship endeavors later in life and how that is transforming the startup community.
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Welcome to the first Boomer Think Tank. Boomers are 35% more likely to have portfolios worth between $250-$500 000. On top of this, 14.7 million Boomers have shopped for stocks in the last 6 months, and 6.8 million Boomers have bought/sold them. This #BTT , we will focus on investments post-2008 recession, how many Boomers still have investments, and how that plays into thoughts of retirement.
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