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Samantha Collier
Works at Social Media for Law Firms
Attended Capilano University
Lives in North Vancouver
1,988 followers|209,389 views
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Samantha Collier

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Latest Blog Post -  6 Simple Ways to Stand Out From the Crowd Online http://goo.gl/fb/GbmhDX  
Think about it, five years ago you didn't use social media for marketing and business development. You had a website and you might have dabbled in LinkedIn.
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Samantha Collier

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Could a Smiley Face Be the Cure for Road Rage? http://bit.ly/1etfUhv
The MotorMood is crowdfunding to make the road a happier place for everyone.
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Using a Legal Recruiter is always beneficial for job seekers. Remember, a Legal Recruiter’s number one goal is to find you your perfect career match. Here's what you should expect from your ‪LegalRecruiter‬. http://bit.ly/1ewcevz 
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The sky is crazy in Vancouver right now due to all the wildfires. The sun is orange! #VancouverSky
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Legal Edition: How to Get More Facebook Post Likes - http://bit.ly/1esQpx4 #FacebookEngagement  
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10am, 2pm, midnight? Turns out there is a right time to Tweet for your company: http://ow.ly/OOAF7
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Grind your way to the top of Grouse Mountain, the views are worth the struggle.
Photo: Instagram via @mlang313
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Samantha Collier

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I won't lie. I sat in my car for 20 minutes enjoying the air conditioning. This heatwave is killing me!!! #36degrees #Vancouver #heatwave
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My Latest Blog Post: Using a Legal Recruiter is always beneficial for job seekers. Remember, a Legal Recruiter’s number one goal is to find you your perfect career match. Here's what you should expect from your ‪LegalRecruiter‬. http://bit.ly/1ewcevz 
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The big debate: VR vs AR

Every week I email out a newsletter named "Life and Tech." About what I'm seeing as I visit innovators around the world. You can subscribe here, this one was sent out June 11th.

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Disclaimer: I love Augmented Reality (AR) and Virtual Reality (VR), both are highly interesting to me. If they aren’t interesting to you, skip the first section of this newsletter and head down to the future of the cloud section.

(I almost made this about Apple, but I couldn’t bring myself to talk about its music service. Instead I’ll send you to Bob Lefsetz, music industry analyst, who says “it’s toast:” http://lefsetz.com/wordpress/index.php/archives/2015/06/10/apple-music/That said, the new Watch OS is nice, but won’t matter to most of us until later this year when it ships).

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Last night on stage at the AWE conference in Santa Clara I was part of a raucous debate: AR vs VR.

I argued that in 2016 the world belongs to VR. But lets define terms. VR, to me, is instantiated in a modern set of products from Oculus Rift, Valve Vive, Samsung Gear VR, Merge VR, to Google Cardboard. In these products you do NOT see the real world. Or, if you do, it’s through a camera that is then mixed into a virtual image. For instance, see this demo of Occipital’s new Structure Sensor:https://www.facebook.com/RobertScoble/videos/10153351610144655/ Here a viewer wears a device that ONLY shows him virtual images, and you can’t see through it to the real world.

AR on the other hand, means that I look through screens to the real world. So, I see virtual items overlaid on the real world. I don’t believe that AR will be widely used in 2016 by consumers. For a good look at the state of the art of AR systems, watch my video where you see ODG’s latest R7 glasses. https://www.facebook.com/RobertScoble/videos/10153345275139655/ These are quite stunning, more on them in a second.

The reason consumers will largely go with VR in 2016 and not AR comes down to two things:

1. Emotional tie. When I watched people coming out of Oculus Rift demos at CES they said things like “holy shit” or “wow” as they exited. People are getting close to that kind of emotionality when they see things like ODG and Hololens, but not at the same rate. Why? Oculus is highly immersive. It gave me vertigo. In fact, one of the fears of these things is that they will give you motion sickness. But a product that can make you feel like you’re about to die because of a fall, or make you ill from motion, has an upside: you’ll tell all your friends to come over and check it out.

2. Price. ODG’s glasses are $2,700. Hololens? Don’t yet know. But even Oculus is going to be hard for consumers to swallow (a complete system is $1,500). Serious video gamers, though, are used to paying a lot for their hobby, and, since Oculus and Valve’s VR systems are going to be aimed at those people, they probably will do quite well.

3. Content. Let’s be honest, it’s a lot easier to create content for a VR system than overlay a virtual image on top of the real world and have it be compelling. I know lots of people are working at companies like Meta, ODG, Microsoft Hololens, and Magic Leap to bring a compelling use case to AR, but they just aren’t ready yet.

4. Technology expectations. Users will put up with a LOT of latency on head tracking units where they won’t put up with the same latency on AR systems. How do I know that? Meta’s CTO told me that. Getting latency down (the lag you’ll feel when you move your head around) will be a much harder technological challenge, which means the price will remain fairly high until Moore’s law flips a couple more times).

Now, that said, if you extend the timeline beyond 2016, then I agree that AR starts to be very attractive and, I assume, all the VR systems will merge into some form of AR system anyway.

Businesses will want to get into AR systems sooner, I believe. ODG is already being used by surgeons and mechanics, amongst other enterprise users, to do various tasks. Those use cases don’t mind the $2,700 price point and other limitations.

Who is winning already? Mobile-based AR, with companies like Blippar. Here I interview Blippar’s CEO, who is already seeing $80 million of annual sales.https://www.facebook.com/RobertScoble/videos/10153350520704655/ In two weeks he’s turning on a new platform that will let businesses grab control of their logos and images and convert searches onto those things into customers.
 
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KVM’s creator, Benny Schnaider, tells me the future of the cloud. He’s building a new virtualization system and says our current applications aren’t designed for the cloud and he’s looking to build a system that goes beyond containers. (Three part video): https://www.facebook.com/RobertScoble/videos/vb.501319654/10153353692624655/

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The future of network security with the founder of Observable Networks.https://www.facebook.com/RobertScoble/videos/10153350170829655/ Catches people doing naughty stuff by doing endpoint modeling. Here, CTO Patrick Crowley explains what that is.

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Contextual systems and privacy debate: https://youtu.be/UGwRdb99f9s experts in the industry, Babak Hodjat, Joe Braidwood, Gary Davis, Chris Arkenberg, Vinod Sirimalle. Thanks Mario Garate Tapia for organizing this great event! The good stuff starts at about 15 minutes in.

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Future of Contextual marketing with NextUser: https://www.facebook.com/RobertScoble/videos/10153350595734655/ Ecommerce sites can radically change and improve ROI with a system like NextUser's.

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New optical pen is cool: https://www.facebook.com/RobertScoble/videos/vb.501319654/10153342268984655/

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First look at new Sphericam, 360-degree video camera coming later this year.https://www.facebook.com/RobertScoble/videos/vb.501319654/10153341853324655/

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Do you have kids? Here is a great way to keep memories from them around in a private way: Keepy. https://www.facebook.com/RobertScoble/videos/vb.501319654/10153333504864655/?type=2
 
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I read all my email at scobleizer@gmail.com and anything done in response to this newsletter goes to the top of my inbox. I’m also at +1-425-205-1921 or on Facebook at https://www.facebook.com/RobertScoble. Please let me know how I, or Rackspace, the leading managed cloud company, can be of service to you. Thanks too to Hugh Macleod and team for helping me do art each week for this. We love his work!
 
Please pass this newsletter around. If you have gotten it, you can subscribe (or unsubscribe) here:  http://eepurl.com/bjalx5
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School’s out for the summer! ‪#‎Vancouver‬ children are enjoying their freedom by riding their bicycles all day. Read Slater Vecchio's latest blog post, Bike Helmet Safety for Children, to keep your child safe while riding. ‪#‎svconnected‬ 
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People
In her circles
653 people
Have her in circles
1,988 people
Mario Naim's profile photo
. Böhm (Idesignstudio)'s profile photo
Corley May's profile photo
p RF's profile photo
Law Offices of Michael M. Raheb, P.A.'s profile photo
Paul Altman's profile photo
Nixon Peabody's profile photo
Thomas G. Appel's profile photo
Laura Zois's profile photo
Work
Occupation
Social Media Strategist and Blogger
Skills
social media strategy, content creation, marketing, business development,
Employment
  • Social Media for Law Firms
    Owner, 2011 - present
    Samantha Collier, a well known social media personality in the legal world, is the owner and operator of Social Media for Law Firms, a consulting business that assists the legal industry with social media. Samantha's first real job was proudly acting as the Business Development Coordinator for a prominent Canadian law firm where she successfully implemented the firms' first social media policy and strategy. After falling in love with all aspects of the digital marketing world, she serendipitously fell into social media content management, and hasn't looked back since. Samantha transformed her passion for social media, and her love of language into successful writing and editorial pursuits. A self-portrayed nerd, she loves playing World of Warcraft, reading her feedly reader for hours on end, and keeping up to date on the latest and greatest social technology. What Samantha loves most is when she's the first to break a story across the Internet and she takes this job seriously. Follow Samantha for all the latest and greatest social media news!
  • R. JOHNSON Corp
    Marketing Communications Sepcialist, 2013 - 2015
    Samantha Collier is a well-respected social media specialist in the Canadian legal realm. An experienced practitioner of online social networking, Samantha also has experience working in-house in business development for a national IP firm, but has worked in marketing and client acquisition for over 13 years. Over her career, she has acted as social media strategist for both small to large law firms across North America. The author of Social Media for Law Firms, winner of the 2011 Canadian Law Blog Awards in the Best Practice Management category, Samantha is also recognized in “The 24: Canada’s Top Legal Social Media Influencers” from The Counsel Network.
  • Shift Digital Media
    Director of Social Media, 2011 - 2013
    Samantha Collier, a well known social media personality in the legal world, works as the Chief Content Manager at Shift Digital. Samantha's first real job was proudly acting as the Business Development Coordinator for a prominent Canadian law firm where she successfully implemented the firms' first social media policy and strategy. After falling in love with all aspects of the digital marketing world, she serendipitously fell into social media content management, and hasn't looked back since. Samantha transformed her passion for social media, and her love of language into successful writing and editorial pursuits. A self-portrayed nerd, she loves playing World of Warcraft, reading her Google reader for hours on end, and keeping up to date on the latest and greatest social technology. What Samantha loves most is when she's the first to break a story across the Internet and she takes this job seriously. Follow Samantha for all the latest and greatest social media news!
  • MBM Intellectual Property Law LLP
    Business Development Coordinator, 2007 - 2013
    Samantha is passionate about social media for lawyers. She coordinates business development ventures, resources and initiates marketing strategies. Samantha maintains and enhances current client relationships. Upon joining MBM, Samantha worked with office operations and facility management and still contributes to both of these departments. Prior to joining MBM, Samantha worked in the insurance and technology sectors.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
North Vancouver
Previously
West Vancouver
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Samantha's Google+ Profile
Introduction
Social Media Writer and Business Development Coordinator at MBM Intellectual Property Law LLP. 
Bragging rights
Full Time Working Mom of 3 Great Kids!
Education
  • Capilano University
Basic Information
Gender
Female
I recently had spinal surgery for the second time. I had surgery in 2005 at the age of 25 for a slipped disc and then again a few weeks ago for 2 slipped discs due to injury. Dr. Padilla is the very best at what he does. He gets straight to the point and tells you how it is. When I decided to have surgery, I was fully informed of the risks and benefits. Suffice to say I am healing and recovering well. Dr. Padilla has a great bedside manner and I would highly recommend him to anyone seeking treatment.
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Public - 7 months ago
reviewed 7 months ago
I'm proud to call St. Peter's Fireside my church and was baptized by Alastair Sterne, the minister at St. Peter's. We attend the weekly services as well as the small group meetings and everyone is warm and friendly. I would strongly recommend St. Peter's for anyone looking to go to church. There are people of all ages and lots of children as well. As a parent, I enjoy the childcare for kids aged 1 - 2 and the Children's Program is great too. I love St. Pete's. :)
Public - a year ago
reviewed a year ago
I would strong suggest you think of sending your children elsewhere if you're considering Queen Mary. One of the professionals that manages this facility has an anger management problem. His name is Doug Feaver. Recently, my 9-month-old and I were leaving a parking spot after I ran in to pick her up. I had been there for 2 minutes and it was a private spot. It was a mistake and it was the first time I had parked there. Doug ran out and started swearing at me saying that I'd be sorry for parking there. I apologized and he continued to rant and rave in front of my daughter. After finding out he works in childcare, I felt the need to warn other people.
• • •
Public - a year ago
reviewed a year ago
I visited the Capilano Mall Gem Goldsmith location and had terrible customer service. My wedding ring was stuck on my hand and I had to have it cut off. I called the goldsmith and he told me to come down and he'd cut it off right away. He told me to come down within 10 minutes as he was leaving to get off work. I quickly arranged daycare for my children and came down. A clerk by the name of Fatma (Fatima?) told me that, no, they don't cut off rings and I should go to a firestation or hospital. I told her that I spoke with the goldsmith at their location and she didn't believe me. She said I must not have talked to them. I showed her my phone and the number I called - and she said, nope, it wasn't them. I know that cutting a ring off is not a big ticket item and there is very little money to be made, but this sort of service is unacceptable. I've worked for a jewelry store for years and it takes 10 seconds to cut off a ring. My hand did not need medical assistance and that was obvious. She just didn't have the time to look after my needs. What's even worse is that my fiance bought my engagement ring from the same lady! I didn't even know it was her. I will not shop here again and I recommend that other people shop at a store that cares about their customers.
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Public - a year ago
reviewed a year ago
13 reviews
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I would strong suggest you think of sending your children elsewhere if you're considering Queen Mary. One of the professionals that manages this facility has an anger management problem. His name is Doug Feaver. Recently, my 9-month-old and I were leaving a parking spot after I ran in to pick her up. I had been there for 2 minutes and it was a private spot. It was a mistake and it was the first time I had parked there. Doug ran out and started swearing at me saying that I'd be sorry for parking there. I apologized and he continued to rant and rave in front of my daughter. After finding out he works in childcare, I felt the need to warn other people.
• • •
Public - a year ago
reviewed a year ago
One of your drivers, Doug Fever, is an incredibly rude and disrespectful employee. He swore and yelled at me in front of my 9 month old daughter. You should seriously consider who is working for you.
Public - a year ago
reviewed a year ago