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Sam Owen
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Sam's posts

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What the bloody 'ell are your competition up to? My latest post on PPC Hero: http://www.ppchero.com/competitive-analysis-actionable-ppc-gains/

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My latest Search Engine Land post. Anyone doing anything cool with DSAs? Our DSA campaigns using RLSA on top are crushing it for ecomm right now.

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My latest post looks at how setting and forgetting on the GDN causes a whole ton of problems.

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My latest post on Search Engine Land. How CTR, Average Position and Average CPC are all misleading you.

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My latest PPC Hero post. CRO without the landing page testing.

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My latest Search Engine Land post on adaptability in PPC on the back of the not provided kerfuffle.

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Really good post from Eric about standard deviations in CPCs. 

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My Latest PPC Hero blog post: Why You're Looking at CTR All Wrong

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Nice simple run down of how to think about #CRO  
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