Profile

Cover photo
Sam Owen
Works at Hanapin Marketing
Attended University of Warwick
Lives in Indianapolis, IN
111 followers|8,548 views
AboutPostsPhotosVideosReviews

Stream

Sam Owen

Shared publicly  - 
 
What the bloody 'ell are your competition up to? My latest post on PPC Hero: http://www.ppchero.com/competitive-analysis-actionable-ppc-gains/
Let’s face it – managing a PPC account doesn't happen in a vacuum. In this article we look at competitive analysis and how to use it to your advantage.
1
Add a comment...

Sam Owen

Shared publicly  - 
 
My latest post looks at how setting and forgetting on the GDN causes a whole ton of problems.
1
Add a comment...
 
My latest PPC Hero post. CRO without the landing page testing.
1
Add a comment...

Sam Owen

Shared publicly  - 
 
My latest Search Engine Land post on adaptability in PPC on the back of the not provided kerfuffle.
Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it up well last Thursday: It’s pretty much […]
1
Add a comment...

Sam Owen

Shared publicly  - 
 
Nice simple run down of how to think about #CRO  
Are your PPC campaigns unable to mint money? It could be because your landing pages are terribly under optimized! Here are 9 easy tips to optimize your landing pages for higher conversions.
1
1
John Lee's profile photo
Add a comment...

Sam Owen

Shared publicly  - 
1
1
John Lee's profile photo
Add a comment...
Have him in circles
111 people
Gianpaolo Lorusso's profile photo
Anton Danilov's profile photo
Sarah Beth Skidmore's profile photo
Amanda Metz's profile photo
Tyler Tafelsky's profile photo
Sean Quadlin's profile photo
Stephen J Dow's profile photo
Christopher Asaah's profile photo
Luke Alley's profile photo

Sam Owen

Shared publicly  - 
 
My latest Search Engine Land post. Anyone doing anything cool with DSAs? Our DSA campaigns using RLSA on top are crushing it for ecomm right now.
I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn’t until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX […]
1
Add a comment...

Sam Owen

Shared publicly  - 
 
My latest post on Search Engine Land. How CTR, Average Position and Average CPC are all misleading you.
When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking about what we’re […]
2
1
Diego Uriarte 's profile photo
Add a comment...

Sam Owen

Shared publicly  - 
 
Really good post from Eric about standard deviations in CPCs. 
1
Add a comment...

Sam Owen

Shared publicly  - 
 
My Latest PPC Hero blog post: Why You're Looking at CTR All Wrong
3
1
Larry Kim's profile photo
 
Good work Sam!
Add a comment...

Sam Owen

Shared publicly  - 
 
My latest Search Engine Land post recaps SMX West's top PPC lessons.
Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I’ve set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my imagination. 1. […]
1
Add a comment...
People
Have him in circles
111 people
Gianpaolo Lorusso's profile photo
Anton Danilov's profile photo
Sarah Beth Skidmore's profile photo
Amanda Metz's profile photo
Tyler Tafelsky's profile photo
Sean Quadlin's profile photo
Stephen J Dow's profile photo
Christopher Asaah's profile photo
Luke Alley's profile photo
Education
  • University of Warwick
    2009
Basic Information
Gender
Male
Work
Occupation
Pay Per Click Marketing & Conversion Rate Optimization
Employment
  • Hanapin Marketing
    Sr Account Manager, CRO, 2012 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Indianapolis, IN
Previously
Bloomington, IN - Cambridge, UK - Darmstadt, Germany - Coventry, UK - Champaign, IL
Links
Contributor to
Reminds me of eating at a taverna in Greece. I recommend the Gyros plate.
Public - 6 months ago
reviewed 6 months ago
1 review
Map
Map
Map