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Sam Owen
Works at Hanapin Marketing
Attended University of Warwick
Lives in Indianapolis, IN
112 followers|8,093 views
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Sam Owen

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What the bloody 'ell are your competition up to? My latest post on PPC Hero: http://www.ppchero.com/competitive-analysis-actionable-ppc-gains/
Let’s face it – managing a PPC account doesn't happen in a vacuum. In this article we look at competitive analysis and how to use it to your advantage.
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Sam Owen

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My latest post looks at how setting and forgetting on the GDN causes a whole ton of problems.
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My latest PPC Hero post. CRO without the landing page testing.
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Sam Owen

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My latest Search Engine Land post on adaptability in PPC on the back of the not provided kerfuffle.
Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it up well last Thursday: It’s pretty much […]
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Sam Owen

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Nice simple run down of how to think about #CRO  
Are your PPC campaigns unable to mint money? It could be because your landing pages are terribly under optimized! Here are 9 easy tips to optimize your landing pages for higher conversions.
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Sam Owen

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Have him in circles
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Sam Owen

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My latest Search Engine Land post. Anyone doing anything cool with DSAs? Our DSA campaigns using RLSA on top are crushing it for ecomm right now.
I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn’t until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX […]
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Sam Owen

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My latest post on Search Engine Land. How CTR, Average Position and Average CPC are all misleading you.
When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking about what we’re […]
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Sam Owen

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Really good post from Eric about standard deviations in CPCs. 
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Sam Owen

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My Latest PPC Hero blog post: Why You're Looking at CTR All Wrong
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Good work Sam!
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Sam Owen

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My latest Search Engine Land post recaps SMX West's top PPC lessons.
Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I’ve set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my imagination. 1. […]
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Have him in circles
112 people
Sean Quadlin's profile photo
LoveCases's profile photo
Larry Kim's profile photo
Clicklabs Team's profile photo
Amanda Metz's profile photo
Thurman Greco's profile photo
David Byrne's profile photo
Mukesh Garg's profile photo
Cassie Oumedian's profile photo
Education
  • University of Warwick
    2009
Basic Information
Gender
Male
Work
Occupation
Pay Per Click Marketing & Conversion Rate Optimization
Employment
  • Hanapin Marketing
    Sr Account Manager, CRO, 2012 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Indianapolis, IN
Previously
Bloomington, IN - Cambridge, UK - Darmstadt, Germany - Coventry, UK - Champaign, IL
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Reminds me of eating at a taverna in Greece. I recommend the Gyros plate.
Public - 5 months ago
reviewed 5 months ago
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