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Sam Balsama
Works at RumbleStrip
Attended Southern New Hampshire University
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Sam Balsama

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This advice will be nearly impossible to follow but… I may look deeper into it. I am an optimization advocate for all things, not just marketing. So, it makes sense to want to optimize my life! 
Are you thinking of that first sip of coffee before your feet hit the floor? You might be overriding your body's natural waking process.
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Sam Balsama

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Good video. A healthy blend of search and social experience is critical to a balanced approach to online marketing.
 
Always Be Optimizing! That's the message from +Lee Odden in this video interview about his useful new book: Optimize.

Here's one question I asked Lee: "is having SEO experience the best possible background for social media, or the worst possible background for social media?"

What do you say?
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Who doesn't have eight minutes for such nerdery? I def do!
 
If you're interested in search or SEO (search engine optimization), we taped an eight minute video that talks about how Google crawls, indexes, and ranks web documents.
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Social distribution of original content is the norm. The only 'Paperboy' we'll soon have is the old-school video game (which was fantastic).
Media brands and news industry leaders are beginning to use social sharing sites: Pinterest, Twitter, Tumblr and Instagram to reach their audience.
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I completely share in this line of thinking. SXSW seems to be more Ibiza than innovation at this point.
 
SXSW is a big event

Did you know that GoWalla shut down at SXSW and no one noticed?

Also many companies did product launches, but I don't think many knew that either?

Should a company host an event at SXSW? How about sponsor one?

The social dynamics of this event are getting so overwhelming, it's hard to see through the noise.
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Data powered by +Meltwater Buzz (shameless plug)
 
#sxsw Day 4: What’s Hot on Social Media [INFOGRAPHIC]

Powered by +Meltwater Buzz

#sxsw2012
Celebs, brands and homeless hotspots. Find out what people were buzzing about online on the last day of SXSWi.
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Sam Balsama

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Excellent intro to Executive Answer's vision for its clients, an agency providing an end-to-end business solution for the digital economy. 
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Great post!
 
Three critical steps to evaluate the execution of your social campaign— provided by Meltwater's own, +Ric Pratte.
A smart social media presence is vital to a company’s growth. In order to succeed, an organization must have a
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Sam Balsama

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The new Google+ comes with new vocabulary!

Activity drawer - a slide-out box that displays +1s and reshares (pictured below). Just click on the set of mini icons and thumbnails on the right just below posts.

Application - features and destinations, such as "Home," "Profile," "Pages," "Hangouts" and so on are now called "applications" or "apps."

Card - the box that contains posts and everything that goes with it (comments, plus ones, shares, action buttons, menus, third-party browser extension links like "Translate," etc.

Explore - a new page or "application" that shows you a variety of stuff that might interest you, including "Who to follow," "What's Hot," and presumably other stuff in the future.

Ribbon - "Applications" sit in a strip of real estate on the left called the "ribbon."

Please study these. There will be a quiz tomorrow. ; )
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I was complaining about this exact issue yesterday! Yippee!
 
#the5: Facebook announces that it now supports high resolution photos: http://newsroom.fb.com/Announcements/Improving-the-Photos-Experience-132.aspx

About bloody time! It's still only 4x as large as before, so you won't be putting up those 20 megapixel shots from your DSLR, but it's an improvement.
Facebook's latest news, announcements and media resources
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Sam Balsama

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Hear hear, +Jason Falls!
 
Dear Google+ - Please open your API so that the tools most people use for publishing to multiple networks can use you. That's the primary reason I don't post here often. It doesn't fit into my current toolset or workflow. Any ETA on that +Louis Gray?
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Certainly an interesting development in the blogging/micro-blogging world…
 
Although the announcement happened at busy SXSW we should be aware that Twitter acquired Posterous.

http://click4technews.blogspot.com/2012/03/twitter-acquires-posterous-blogging.html

Why? Part talent.

What's not clear is what they will do with this platform. Will we see longer form content on Twitter apps and websites? Will this be the engine for brand pages?

Will Twitter become more like google+? What do you think?
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No problem, Sara! I wonder which big wig tech company will now scoop up Tumblr?
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People
In his circles
163 people
Have him in circles
109 people
Jenna D's profile photo
Greg Casey's profile photo
Andy Yeo's profile photo
Ken Yuen's profile photo
Ylva Strander's profile photo
Eric Coffie's profile photo
Charles Mensah's profile photo
Conan Valente's profile photo
Zahid Afaque's profile photo
Work
Skills
Digital Marketing | Website Design
Employment
  • RumbleStrip
    Founder, present
  • Meltwater Group
    Senior Marketing Manager, 2012 - 2013
  • Meltwater Buzz
    Social Media Marketing Manager, 2011 - 2012
  • Mesh Interactive
    Digital Marketing, 2007 - 2011
  • AlphaGraphics
    Sales & Marketing Consultant, 2004 - 2007
  • Hallmark Cards
    Operations Manager (Retail), 2000 - 2004
Basic Information
Gender
Male
Story
Tagline
Marketing Smarts @RumbleStripCo | Pixel Pusher | Small Wig Consultant | Life is a manifestation of choice. Choose wisely.
Introduction
Lover of: music, CrossFit, reading, gadgets, friends & family, caffeine, good times, good karma, dharma and all things marketing.
Education
  • Southern New Hampshire University
    Marketing
  • Hesser College
    Graphic Design
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