Sun shining, warm air, rubber on the pavement :)
While my time wasn't as good as it might have been if I hadn't struggled with a balky second gear shift, it was nonetheless a wickedly fast car.
For the past several years analysts have been falling all over themselves to tout . However, the company has yet to make more than one model at a time or demonstrate any ability to turn on a consistent profit on the sale of cars.
The one model they sell starts at $70,000 and can quickly go up to well over $100,000. Add to that the increasing wealth gap in this country with a shrinking percentage of the population accumulating an ever larger percentage of the wealth and the fact that expensive premium products are inherently self-limiting in volume, is it any wonder that Model S sales seem to have plateaued?
Any fool with two brain cells to rub together could see this coming and it's a scenario unlikely to change until Tesla introduces a much more affordable car. That will no doubt happen at some point, but whether Tesla can do that and still achieve profitability remains very much unproven.
It all happened because of the efforts of the community that came together to raise more than $1 million for the rebuilt facility.
- WPP GroupAutomotive product writer, editor, technologist, 2011 - present
- Weber ShandwickAccount Supervisor, 2010 - 2011
- TRWPrincipal Engineer, 2000 - 2007
- Kelsey-HayesVehicle Development Engineer, 1991 - 1994
- Delco Moraine NDHDevelopment Engineer, 1990 - 1991
- LucasVarityDevelopment engineer, 1994 - 2000
- AutoblogTechnical Editor, 2006 - 2010
- ICON Creative TechnologiesTechnical Editor/Director, 2007 - 2010
After 22 years working as an engineer in the auto industry I've made the transition to journalism and communications. After joining AutoblogGreen and later Autoblog on a part-time basis in September 2006 I became the technical editor for Green Fuels Forecast, Diesel Forecast, Hydrogen Forecast in January 2008.
From mid-2008 I also became the technical director for ICON Creative Technologies in Ann Arbor, MI producing a variety of content for clients including numerous live video webcasts. In my role as technical director I also developed solutions to a variety of needs including producing live web video streams from a vehicle test drive. In addition to my writing, I also do most of my own photography, video shooting and editing and was one of the regular hosts of the Autoblog podcast for two years.
Since late 2010 I've been working in automotive communications, creating media content in written and visual form and developing new ways of presenting that content.
In my roles first at ICON, Weber Shandwick and now WPP I've provided counsel to clients on how to more effectively communicate with non-traditional media outlets .
Specialties: My background in automotive engineering gives me a perspective on how the process of developing cars works and an in-depth knowledge of the new technology being developed.
My interest in new technology has allowed me to discover and adapt tools to a variety of purposes to help clients find solutions to communications needs.
I'm also author of Recharging the Car, Chronicling the development of the 2011 Chevrolet Volt. It's an eBook compilation of my writings about the Volt from 2007-2010. It's available from Amazon’s Kindle Store, Barnes & Noble’s Nook store and the Apple iBooks store.
- GMI Engineering and Management Institute (Kettering University)B.Sc. Mechanical Engineering, 1985 - 1990
- Scott Park Secondary School