Others might say this better, but it will affect lots of people out there...
I have been missing content from a preferred buddy over the past few months. It seems his company was bought out like many are and he and many others left just weeks or days before that company dissolved the company after the acquisition.
Not a major issue, but it brings to mind a problem. Many times a company will have people using social media as part of the daily efforts to promote and maintain the content and brand.
When a company takes over the personal identity of it's former content creators it seems there is an issue.
The company likely wants to keep all of the fine work done for hire, and it seems right they should. However that content is often tied to some real person,. an individual.
How does the person maintain an identity without the ability to use the name they were given at birth and has identified them to everyone in the personal and professional world.
We can pray to The Madonna, see The Madonna in a work of art, but we listen to Madonna. The identity is clear and separate because she built the brand over years and many millions of publicity dollars.+Evan Schuman
is a brand that is tied to him. He went to school under that brand. He has written newspaper articles under that brand. He has reported on changes in Business under that brand.
Fierce networks is a company that purchased another, and, to all intents, they have no interest in the content from the old brand. +Evan Schuman
has every desire to share that content as it is good stuff, stuff to be proud of.
At the same time it is indexed on Google and, if the account is an active one, people are likely to follow the links. If the account is dead, the content is dead. And to people like myself, looking for content by +Evan Schuman
means i go to another social network, one less reason to stay on +Google+
The brand that is +Evan Schuman
has value primarily to himself. It also,. as long as it exists, also has value to the rest of the world. +Google+
needs to look at this issue as the community ages. People new to the community will use the name they are known by and people will come to identify with that person. As long as the person works for one brand, they become identified with that brand. When the person separates from the brand.. what now?
This will affect many content creators and writers over time. Can we get a clearly defined policy that says a person, as long as they can verify that identity, can capture and maintain that user identity and the followers going forward should they separate from a company or brand?