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Sales Renewal
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Growing Sales, Sharing Risk and Reward.
Growing Sales, Sharing Risk and Reward.

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Only one week to go! Join us 9/27 for a free webinar that will guide you through the most important marketing essentials and teach you how to create and implement a plan that will cut through the clutter as well as grow your sales.
More info and sign-up here: http://ow.ly/UR5430fhyED #marketing #strategy #sales

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Thinking about how to get more qualified leads and making sure your business is differentiating itself on the market?

Join us for a free seminar 9/13 that will guide you through the most important marketing essentials and teach you how to create and implement a plan that will cut through the clutter as well as grow your sales.

You will find more information here http://ow.ly/nPWS30eZsMg and can easily secure your spot by calling 978-369-3120. Hope to see you!
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How to create successful campaigns that will boost your traffic and conversions

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Follow-up. Sales rarely happen without it. When you want to continue a conversation you started in person - perhaps at a trade show or other event - and you didn't capture your prospect's email, don't give up! 

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Are your product pages optimized for selling? A nice weekend read of how to create product pages that converts. Wishing you a great weekend!

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19th century Spanish philosopher George Santayana told us that those cannot remember the past are condemned to repeat it. Here’s a bit of recent past to remember: 3 of the biggest social media management failures from the first half of 2017, and what can be learned from them.

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USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.


Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.

Really enjoyed the Sales and Exit strategies panel at SBANE yesterday with Tony Boschetto (CliftonLarsonAllen), Tom Camp (Camp Corporate Law, LLC), Ryan Kim (Castle Island Partners) and Ralph Verilli (The Madison Park Group). Interesting discussions and well organized.

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Tomorrow we're taking part in SBANE's panel discussion Sales & Exit Strategies. Registration is still open, join us! http://ow.ly/C7Xz30cMbIC
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From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development.
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