This is a thoughtful video. Watch it all the way through, including the last 60 seconds.
Facebook is not YouTube. Facebook has 100% right to make money from their platform, Facebook is not a charity. Each of you has to decide if you want to be on Facebook or not. But it is important to understand:
1. What Facebook's strategy to make money is,
2. if it was foolish to use your page Likes in the past, it is astoundingly foolish to use them as a barometer for anything and
3. what is the value of each post (look at total Link Clicks if you post links, look at total Shares if you post pure content).
Then decide what your brand's strategy should be.
Oh, let me anticipate your question: Is Facebook dead/going to die? No. There is too much un-thoughtfully invested advertising money out there, way too many pageviews on Facebook where it can be shown to be "adding value to the brand," and way too many un-smart marketers to ask why those words are in quotes. : )
I genuinely mean it. Facebook is not going to die, it is going to do just fine as an advertising platform.
- Brigham Young UniversityMBA, 2011 - 2013
- Southern Virginia UniversityBusiness Administration, 2003 - 2006
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